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    <title>Act-On Blog</title>
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      <title>COVID-19’s Immediate and Future Impact on Marketing</title>
      <link>https://www.act-on.com/blog/covid-19s-immediate-and-future-impact-on-marketing/</link>
      <pubDate>Wed, 27 May 2020 14:00:00 +0000</pubDate>
      <dc:creator><![CDATA[David Greenberg]]></dc:creator>
      <category><![CDATA[Customer Marketing]]></category>
      <category><![CDATA[Events Marketing]]></category>
      <category><![CDATA[Marketing Strategy]]></category>
      <guid isPermaLink="false">https://www.act-on.com/blog/?p=31893&amp;preview=true&amp;preview_id=31893</guid>
      <description><![CDATA[<img width="350" height="159" src="https://www.act-on.com/blog/wp-content/uploads/2020/05/Adapt-350x159.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="COVID-19 Marketing" style="float: left; margin-right: 5px;" link_thumbnail="" />COVID-19 is forcing marketers to increase efficiencies, deliver better digital experiences, and inspire consumer confidence.]]></description>
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      <title>Great Content Drives Great Email Engagement</title>
      <link>https://www.act-on.com/blog/great-content-drives-great-email-engagement/</link>
      <pubDate>Wed, 20 May 2020 16:49:00 +0000</pubDate>
      <dc:creator><![CDATA[Jad Ziade]]></dc:creator>
      <category><![CDATA[Content Marketing]]></category>
      <category><![CDATA[Email Marketing]]></category>
      <guid isPermaLink="false">https://www.act-on.com/blog/?p=31878&amp;preview=true&amp;preview_id=31878</guid>
      <description><![CDATA[<img width="350" height="159" src="https://www.act-on.com/blog/wp-content/uploads/2020/05/Email-Content-350x159.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Content That Drives Email Engagement" style="float: left; margin-right: 5px;" link_thumbnail="" />Creating and delivering relevant and vibrant content helps improve digital engagement and also improves email reputation and delivery rates.]]></description>
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      <title>Have You Heard? The Countdown Is On!</title>
      <link>https://www.act-on.com/blog/have-you-heard-the-countdown-is-on/</link>
      <pubDate>Wed, 13 May 2020 07:00:45 +0000</pubDate>
      <dc:creator><![CDATA[David Greenberg]]></dc:creator>
      <category><![CDATA[Corporate]]></category>
      <guid isPermaLink="false">https://www.act-on.com/blog/?p=31854&amp;preview=true&amp;preview_id=31854</guid>
      <description><![CDATA[<img width="350" height="159" src="https://www.act-on.com/blog/wp-content/uploads/2020/05/image_blog_800x400_1x-350x159.png" class="webfeedsFeaturedVisual wp-post-image" alt="Have You Heard?" style="float: left; margin-right: 5px;" link_thumbnail="" />Act-On is excited to let everyone know that we've been keeping a major secret that's sure to delight marketers and consumers alike!]]></description>
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      <title>Email Marketing Data Permission and Acquisition</title>
      <link>https://www.act-on.com/blog/email-marketing-data-permission-and-acquisition/</link>
      <pubDate>Tue, 28 Apr 2020 10:00:00 +0000</pubDate>
      <dc:creator><![CDATA[Ben Pratt]]></dc:creator>
      <category><![CDATA[Email Marketing]]></category>
      <guid isPermaLink="false">https://www.act-on.com/blog/?p=31816&amp;preview=true&amp;preview_id=31816</guid>
      <description><![CDATA[<img width="350" height="159" src="https://www.act-on.com/blog/wp-content/uploads/2020/04/Email-Consent-350x159.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Email Marketing Data Permission and Acquisition" style="float: left; margin-right: 5px;" link_thumbnail="" srcset="https://www.act-on.com/blog/wp-content/uploads/2020/04/Email-Consent-350x159.jpg 350w, https://www.act-on.com/blog/wp-content/uploads/2020/04/Email-Consent-300x137.jpg 300w, https://www.act-on.com/blog/wp-content/uploads/2020/04/Email-Consent-250x114.jpg 250w, https://www.act-on.com/blog/wp-content/uploads/2020/04/Email-Consent-600x274.jpg 600w, https://www.act-on.com/blog/wp-content/uploads/2020/04/Email-Consent.jpg 999w" sizes="(max-width: 350px) 100vw, 350px" />Email marketing data permission and acquisition can catapult your outbound communications, resulting in better engagement rates and a major spike in ROI.]]></description>
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      <title>Act-On Has Your Back During the COVID-19 Pandemic (And Beyond)</title>
      <link>https://www.act-on.com/blog/act-on-has-your-back-during-the-covid-19-pandemic-and-beyond/</link>
      <pubDate>Thu, 23 Apr 2020 21:00:00 +0000</pubDate>
      <dc:creator><![CDATA[Kate Johnson]]></dc:creator>
      <category><![CDATA[Corporate]]></category>
      <category><![CDATA[Marketing Strategy]]></category>
      <guid isPermaLink="false">https://www.act-on.com/blog/?p=31765&amp;preview=true&amp;preview_id=31765</guid>
      <description><![CDATA[<img width="350" height="159" src="https://www.act-on.com/blog/wp-content/uploads/2020/04/COVID-Response-Blog-350x159.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Act-On COVID-19" style="float: left; margin-right: 5px;" link_thumbnail="" />During this difficult time, marketers need a dependable and flexible growth marketing vendor. Here’s how Act-On is fulfilling our promises during COVID-19.]]></description>
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      <title>Sending Timely, Effective, and Authentic Crisis Communications</title>
      <link>https://www.act-on.com/blog/sending-timely-effective-and-authentic-crisis-communications/</link>
      <pubDate>Tue, 21 Apr 2020 11:13:00 +0000</pubDate>
      <dc:creator><![CDATA[Ben Pratt]]></dc:creator>
      <category><![CDATA[Email Marketing]]></category>
      <guid isPermaLink="false">https://www.act-on.com/blog/?p=31749&amp;preview=true&amp;preview_id=31749</guid>
      <description><![CDATA[<img width="350" height="159" src="https://www.act-on.com/blog/wp-content/uploads/2020/04/Crisis-Communications-350x159.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Crisis Communications" style="float: left; margin-right: 5px;" link_thumbnail="" />Struggling with crisis communications during the COVID-19 pandemic? Read this blog to learn how to send more effective crisis communications.]]></description>
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      <title>3 Ways B2C Companies Can Leverage Webinars to Attract and Engage New Customers</title>
      <link>https://www.act-on.com/blog/3-ways-b2c-companies-can-leverage-webinars-to-attract-engage-and-gain-new-customers/</link>
      <pubDate>Thu, 16 Apr 2020 20:00:00 +0000</pubDate>
      <dc:creator><![CDATA[Andrew Rhodes]]></dc:creator>
      <category><![CDATA[Customer Marketing]]></category>
      <category><![CDATA[Demand and Lead Generation]]></category>
      <category><![CDATA[Events Marketing]]></category>
      <guid isPermaLink="false">https://www.act-on.com/blog/?p=31167&amp;preview=true&amp;preview_id=31167</guid>
      <description><![CDATA[<img width="350" height="159" src="https://www.act-on.com/blog/wp-content/uploads/2020/04/B2C-Webinar-Hero-350x159.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" />Plan your next B2C webinar, nurture your audience to improve registrations and attendees, and host the on-demand version to drive more leads!]]></description>
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      <title>3 Marketing Tactics That Will Help Your Financial Advisory Firm Attract Customers</title>
      <link>https://www.act-on.com/blog/3-marketing-tactics-that-will-help-your-financial-advisory-firm-attract-and-win-new-customers/</link>
      <pubDate>Tue, 14 Apr 2020 10:00:00 +0000</pubDate>
      <dc:creator><![CDATA[Helen Veyna]]></dc:creator>
      <category><![CDATA[Content Marketing]]></category>
      <category><![CDATA[Lead Management]]></category>
      <category><![CDATA[Multi-Channel Marketing]]></category>
      <guid isPermaLink="false">https://www.act-on.com/blog/?p=31163&amp;preview=true&amp;preview_id=31163</guid>
      <description><![CDATA[<img width="350" height="159" src="https://www.act-on.com/blog/wp-content/uploads/2020/04/3-Marketing-Tactics-Hero-Banner-350x159.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" />Check out these three marketing tactics designed to help financial advisors expand their client base and grow their assets under management.]]></description>
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      <title>Marketing Strategies to Help B2C Companies Attract New Customers</title>
      <link>https://www.act-on.com/blog/marketing-strategies-to-help-b2c-companies-attract-new-customers/</link>
      <pubDate>Thu, 09 Apr 2020 10:00:00 +0000</pubDate>
      <dc:creator><![CDATA[Andrew Rhodes]]></dc:creator>
      <category><![CDATA[Demand and Lead Generation]]></category>
      <guid isPermaLink="false">https://www.act-on.com/blog/?p=31162&amp;preview=true&amp;preview_id=31162</guid>
      <description><![CDATA[<img width="350" height="159" src="https://www.act-on.com/blog/wp-content/uploads/2020/04/B2C-Attraction-Blog-Hero-Banner-350x159.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="B2C Marketing Strategies" style="float: left; margin-right: 5px;" link_thumbnail="" />Click here to learn several proven marketing strategies to help B2C companies attract new customers and generate a great return on investment. ]]></description>
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    <item>
      <title>How 3 Insurance Companies Are Using Marketing Automation to Stand Out</title>
      <link>https://www.act-on.com/blog/how-3-insurance-companies-are-leveraging-marketing-automation-to-stand-out-from-the-crowd/</link>
      <pubDate>Tue, 07 Apr 2020 10:00:00 +0000</pubDate>
      <dc:creator><![CDATA[Helen Veyna]]></dc:creator>
      <category><![CDATA[Customer Journey]]></category>
      <category><![CDATA[Email Marketing]]></category>
      <guid isPermaLink="false">https://www.act-on.com/blog/?p=31161&amp;preview=true&amp;preview_id=31161</guid>
      <description><![CDATA[<img width="350" height="159" src="https://www.act-on.com/blog/wp-content/uploads/2020/04/3-Insurance-Companies-Hero-Banner-350x159.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Marketing Automation for Insurance Companies" style="float: left; margin-right: 5px;" link_thumbnail="" />These 3 use cases will show you how marketing automation can help your insurance company stand out in a saturated market.]]></description>
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      <title>Choose the Right Marketing Stack to Grow Your Financial Advisory Firm</title>
      <link>https://www.act-on.com/blog/choose-the-right-marketing-stack-to-grow-your-financial-advisory-firm/</link>
      <pubDate>Thu, 02 Apr 2020 10:00:00 +0000</pubDate>
      <dc:creator><![CDATA[Kyle McCarthy]]></dc:creator>
      <category><![CDATA[Marketing Automation]]></category>
      <category><![CDATA[Marketing Integrations]]></category>
      <category><![CDATA[Marketing Strategy]]></category>
      <guid isPermaLink="false">https://www.act-on.com/blog/?p=31160&amp;preview=true&amp;preview_id=31160</guid>
      <description><![CDATA[<img width="350" height="159" src="https://www.act-on.com/blog/wp-content/uploads/2020/04/MarTech-Hero-350x159.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Financial Advisory MarTech" style="float: left; margin-right: 5px;" link_thumbnail="" />Learn how financial advisors can build a great marketing technology stack that helps them scale their efforts and grow their business.]]></description>
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      <title>3 Tips to Improve Collaboration Across Distributed Marketing Teams</title>
      <link>https://www.act-on.com/blog/3-tips-to-improve-collaboration-across-distributed-marketing-teams/</link>
      <pubDate>Tue, 31 Mar 2020 10:00:00 +0000</pubDate>
      <dc:creator><![CDATA[Helen Veyna]]></dc:creator>
      <category><![CDATA[Marketing Automation]]></category>
      <category><![CDATA[Marketing Strategy]]></category>
      <category><![CDATA[Multi-Channel Marketing]]></category>
      <guid isPermaLink="false">https://www.act-on.com/blog/?p=31629&amp;preview=true&amp;preview_id=31629</guid>
      <description><![CDATA[<img width="350" height="159" src="https://www.act-on.com/blog/wp-content/uploads/2020/03/shutterstock_566877226-350x159.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Distributed Marketing Teams" style="float: left; margin-right: 5px;" link_thumbnail="" />These 3 collaboration tips for distributed marketing teams will help your organization improve communication, streamline processes, and get better results. ]]></description>
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      <title>Digital Marketing Best Practices for Insurance Companies</title>
      <link>https://www.act-on.com/blog/digital-marketing-best-practices-for-insurance-companies/</link>
      <pubDate>Thu, 26 Mar 2020 10:00:02 +0000</pubDate>
      <dc:creator><![CDATA[Shelly Strom]]></dc:creator>
      <category><![CDATA[Demand and Lead Generation]]></category>
      <category><![CDATA[Lead Management]]></category>
      <category><![CDATA[Marketing Automation]]></category>
      <guid isPermaLink="false">https://www.act-on.com/blog/?p=31588&amp;preview=true&amp;preview_id=31588</guid>
      <description><![CDATA[<img width="350" height="159" src="https://www.act-on.com/blog/wp-content/uploads/2020/03/shutterstock_1606098901-350x159.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Insurance Marketing" style="float: left; margin-right: 5px;" link_thumbnail="" />Read this blog to learn more about digital marketing best practices for insurance companies and how to implement them at your agency.]]></description>
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      <title>Voice Search Is the Future of SEO</title>
      <link>https://www.act-on.com/blog/voice-search-is-the-future-of-seo/</link>
      <pubDate>Tue, 24 Mar 2020 10:00:15 +0000</pubDate>
      <dc:creator><![CDATA[Helen Veyna]]></dc:creator>
      <category><![CDATA[Content Marketing]]></category>
      <guid isPermaLink="false">https://www.act-on.com/blog/?p=31157&amp;preview=true&amp;preview_id=31157</guid>
      <description><![CDATA[<img width="350" height="159" src="https://www.act-on.com/blog/wp-content/uploads/2020/03/shutterstock_1219812214-350x159.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Voice Search SEO" style="float: left; margin-right: 5px;" link_thumbnail="" />In this blog, you’ll learn the basics of voice search and how you can leverage proven voice search strategies to improve your brand’s SEO.]]></description>
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      <title>Marketing Automation Tips That Empower Small Teams to Drive Major Results</title>
      <link>https://www.act-on.com/blog/marketing-automation-tips-that-empower-small-teams-to-drive-major-results/</link>
      <pubDate>Fri, 20 Mar 2020 18:00:00 +0000</pubDate>
      <dc:creator><![CDATA[Shelly Strom]]></dc:creator>
      <category><![CDATA[Marketing Strategy]]></category>
      <guid isPermaLink="false">https://www.act-on.com/blog/?p=31156&amp;preview=true&amp;preview_id=31156</guid>
      <description><![CDATA[<img width="350" height="159" src="https://www.act-on.com/blog/wp-content/uploads/2020/03/Small-Team-350x159.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Marketing Automation Tips for Small Teams" style="float: left; margin-right: 5px;" link_thumbnail="" />Read this blog to learn marketing tips for small teams that can increase productivity, efficiency, effectiveness, and ROI!]]></description>
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