How and why to avoid discounting in your business
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In this fireside chat with Tas we cover:

• Tas’s 3 effective strategies on how to avoid discounting
• Why building relationships is crucial in business
• The power of getting off the tools and focussing on what’s going to generate the big bucks
• Some serious business courage

‘I quadrupled my business after I got off the tools’ @Qpaint
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‘What is the end game? The end game is not getting a quote out.’@TimboReid @Qpaint
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PLUS I head back to last week’s interview with Orange Sky Laundry and my night out onsite with them. I capture a bit of a chat I had with Matt, one of Orange Sky’s brilliant volunteers and Herb one of Orange Sky’s homeless friends.

Herb is one seriously beautiful human being. The first thing he did was give me two tickets to the footy as he had 4 bags with all his possessions in them that he wouldn’t be allowed to bring into the ground. Here are 4 powerful lessons Herb taught me during our chat:

1. There’s always someone worse off than you.
2. Be grateful for what you have.
3. And you don’t need much to be happy.

Plenty of marketing gold in today’s episode. Enjoy!

EPISODE TIMELINE

01:30  Welcome & overview
02:47  Today’s guest introduction – Tas Moulis of QPaint
03:44  Interview with Tas Moulis – Part 1
38:13  My top 3 attention grabbers from my chat with Tas Moulis
40:33 Insights in to WebCentral & Designcrowd
42:45  Interviews with Matt & Herb from my night on the road with Orange Sky Laundry
59:20  Wrap-up and insights in to next week’s guest

EPISODE SPONSORS (PLEASE SUPPORT THEM)

WebCentral
Get your online marketing sorted with these exclusive listener offers.

Designcrowd.com – Save up to $100 on your first design.
The world’s #1 custom design marketplace – beautifully simple & cheap. We love cheap!

RESOURCES & LINKS MENTIONED

Tas’s official website
Episode 305 with Kelly Baker-Jamieson from Edible Blooms about online retail marketing
Episode 205 with Josh Nicholls from Platinum Electrical on creating raving fans
Buy Timbo’s new marketing book The Boomerang Effect

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. Acknowledge that discounting really is a race to the bottom. In particular, avoid discounting with new clients – this sets a precedent that will be hard to break. Instead, work hard at ensuring they see massive value in you and what you offer. I talk about this extensively in The Boomerang Effect.
2. Actively look for a problem and fix it. This idea is so beautifully counter-intuitive, but it works. Look at this idea as if you were a customer. How cool would it be for a business you’re dealing with to bring a problem to your attention, and then tell you it’s been fixed. Such a great way to build trust.
3. I found Tas’s tough decisions inspiring:
   He refuses to discount, when a simple 10% off could secure the job.
   He chose to stop painting (something he was very good at), and focus on the high-value activities like quoting, which quadrupled his business.
   He sacked clients that made him and his staff miserable; and identified 4 types of clients he did want to work with. Go back to episode 183 with Dentist Paddy Lund who also did this with great success. He is gutsy enough to ask (and answer) the question “Where are we really at?”

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 321 – How to Avoid Discounting with Tas Moulis of QPaint appeared first on Small Business Big Marketing.

Not only did they not realise that this crazy idea was a world first but it was what happened between hitting the go button on the washing machine and the load being finished and dried is what makes the real difference … conversations. I spent a night out on the road with Orange Sky Laundry and I had some really powerful conversations which I will bring to you in the coming weeks.

Hear from the Orange Sky Laundry founders on how they’re helping their homeless friends @OSLaundryAU
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‘$5 isn’t going to help homelessness, $2mill wont fix it, connecting people back into the community will’ @OSLaundryAU
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Here’s Orange Sky’s Why…

Now I am seriously motivated to help these guys and you can help too. Here are 3 ways:

1. You can volunteer
2. You can donate (as little as $6)
3. You can introduce them to someone you know, someone who can do the above 2 things or (and maybe even better) you can introduce them to a HUGE sponsor.

I really loved bringing this episode to you and I hope you get as much out of it as I have.

EPISODE TIMELINE

01:24 Welcome & overview
02:20 A quick update on a recent episode about race car sponsorship
03:00 Today’s guest introduction – Nick Marchesi & Lucas Patchet of Orange Sky Laundry
04:11 Interview with Nick Marchesi & Lucas Patchet – Part 1
19:05 Insights into WebCentral
20:20 Insights into DesignCrowd
21:05 Interview with Nick Marchesi & Lucas Patchet – Part 2
33:10 My top 3 attention grabbers from my chat with Nick Marchesi & Lucas Patchet
35:50 Feedback from an annoyed listener
38:12 Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

WebCentral listener offer – Beautiful and effective websites. Yes, you can have it all!

DesignCrowd.com – Save up to $100 on your first design
The world’s #1 custom design marketplace – beautifully simple & cheap. We love cheap!

RESOURCES & LINKS MENTIONED

Orange Sky Laundry’s official website

Episode 318 where I explore the pro’s and con’s of race car sponsorship

Episode 300 with Daniel Flynn from Thankyou

Buy Timbo’s new marketing book The Boomerang Effect

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. Know your Key Messages. Go back and have a listen (in particular to Nic) who is pro at reeling off the key messages he wants to get across about Orange Sky.
   
   An example is when I ask him “why does Orange Sky exist?” he replies – 1. Restore respect. 2. Improve health standards. 3. Reduce the strain on resources. And I’ve noticed he responds with exactly the same answer in every interview he does.
   
   So I encourage you to have 3-5 key messages that you share whenever you get the chance.
2. Have a name for your customers. Orange Sky call them their Homeless Friends. I call you my Motivated Business Owners. Doing so brings emotion and connection to your marketing.
3. Orange Sky needs our support. As I mentioned earlier, I helped out at an Orange Sky Laundry the night after this interview.
   I got to meet some homeless friends and had some beautiful conversations.  I’ll share my experience in an upcoming episode. Now I’m more determined than ever to help Orange Sky grow and I hope you are too. How?
   1. Volunteer (Button on OrangeSkyLaundry.com.au)
   2. Donate to Orange Sky Laundry
   3. Introduce them to someone you know who can help

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 320 – Orange Sky Laundry – A simple idea that’s making the world a better place appeared first on Small Business Big Marketing.

I share my thoughts as I taxi down the runway in Manilla, ready to take off back to Melbourne and I also captured some of my guests thoughts, opinions and ‘aha’ moments in the minibus after the tour as well. Here are some of those insights.

1. Adam Longhurst from Leather Italia

Why did you join the tour?

Adam has felt the full force and effect of fluctuations in the Aussie dollar. He attended the tour with his eyes wide open to see what opportunities there were for outsourcing any of the labour components of his business.

Aha Moment?

Outsourcing bookkeeping and accounting. When Adam sat back and really thought about it, he realised he was spending a disproportionate amount of time on the books. Now it’s certainly important to be across the numbers but is that really what he went into business to do?

Outcome?

Adam loves his accountant, he’s highly skilled and one of his trusted advisors BUT he’s constantly on his back about bookkeeping. Tony doesn’t want to do the books, he doesn’t like doing the books, however another full time employee in Australia is cost prohibitive.

Some people buy components offshore, we’re trying to buy some labour offshore. If we grow, then more money and jobs will come off the back of that directly into the Australian economy too.

“Some people buy components offshore, others buy labour offshore.” @TimboReid
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2. Russ Porteous of Firewize

Why did you join the tour?

I wanted to see, in person how business is done in the new economy.

Aha Moment?

We went to a BPO (Business Process Outsourcing) that was as professional an outfit as ever I’ve seen anywhere.

Outcome?

This tour is on the back of 15 years of research, I’ve come to crystallise in my mind how we can move from an adhoc outsourcing basis to a more streamlined, wholistic and professional strategy.

3. Marcus Nicholls & Ariel Endean of Akuna Pet Resorts

Why did you join the tour?

We had been considering outsourcing for 2 years. We were already outsourcing some small tasks but we were afraid of going further.

Aha Moment?

I wasn’t expecting to see just how dynamic the team here in the Philippines are. They truly look and function with the same intelligence, creativity and drive as a crack team in Australia.

Outcome?

Just start. You’re going to in the next 5-10 years anyway as this is the direction the world is going.

“Everyone will be outsourcing in the next 5-10 years, start now” @TimboReid
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4. Will Porteous (Russ’s son)

Will is the son of Russ and work’s for Firewize and is also studying engineering at uni. Will’s take away was that it was a real ‘eye opener’. He said that ‘when you think about outsourcing you automatically think ‘sweatshop’ but it absolutely was not. It’s just like Australia, so professional and well organised.’

I asked Will what he was going to say to his mates about the tour. He said:

“I’d say to my mates that are in uni that they need to be way ahead of the curve. Just pumping work out is not going to get you a job.”

5. Amanda Stevens & Brendan Buchanan 

Past guest of the show happened to be in the Philippines at Cornerstone Business Solutions inducting a new team member. here are a few quotes from the show:

“We came here with pretty high expectations”
“The output is just extraordinary. We’re talking world class output.”

Aha Moment

The other surprise has been their ability to follow a process but also demonstrate incredible initiative around it. People underestimate how well they will understand the rationale behind a project.

So how about that? I’d love to know your thoughts on the show and about outsourcing in general. Success stories? War stories? As you can probably tell I’m pretty keen on outsourcing as not only a marketing strategy but a business strategy.

It’s time to start taking positive steps to a more productive and enjoyable business life.
*** As an aside, it may be interesting to some listeners to understand how these tour came about; so, here’s a short time line:

Episode 157 – I interviewed David Warne from the Sydney Tall Ships business

We became friends, but then he disappeared, only to pop up about two years ago. He’d moved to The Philippines with his family, along with the whole back office of the Sydney Tall Ships business as well.

That resulted in a 90% reduction in running costs, and a 21% increase in turnover.

That called for another interview – which appeared in Episode 254.

During that interview he had some great tips on how to effectively outsource to The Philippines.

Then, in 2015, I then took a group of listeners over to The Philippines on a business outsourcing tour. Here’s my personal insights from that Philippines outsourcing tour.

And that brings us to to this interview. Enjoy!

EPISODE TIMELINE

00:42 Welcome & overview
02:57 Starting at the end – my thoughts on the tour as I head to the airport
06:01 Learnings from the tour – Adam Longhurst of Leather Italia
11:48 Learnings from the tour – Russ Porteous of Firewize
16:13 Learnings from the tour – Marcus Nicholls & Ariel of Akuna Pet Resort
22:41 Insights in to WebCentral & Cornerstone Business Solutions
25:12 Learnings from the tour – Will Porteous
30:27 Learnings from the tour – Amanda & Brendan Stevens
35:11 Wrap up / summary
35:55 My top 3 attention grabbers from the Freedom through Outsourcing Tour
37:23 Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

WebCentral listener offer – Helping your website get found, fast.

RESOURCES & LINKS MENTIONED

Episode 268 – Insights into last year’s outsourcing tour to the Philippines

Episode 255 – Killer tips on outsourcing with David Warne

Episode 196 – How to save up to 90% on labour costs using outsourcing with Mini Mover’s Mike
O’Hagan

Episode 311 with Mark Nicholls on extreme customer service

Episode 181 – How to market to women with Amanda Stevens

Buy Timbo’s new marketing book The Boomerang Effect

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. Diversity of skills – Outsourcing to The Philippines isn’t limited to getting a VA to help with your back office admin. I saw specialists in bookkeeping, accounting, CAD drawings, graphic design, social media management, inbound and outbound calling and heaps more.
2. Teams – If you’re going to outsource and plan to put on multiple staff around the one discipline (eg. marketing or finance or admin), then it makes sense to have them all in one place, like Brendan and Amanda have done. And I don’t mean the same country, or city. I mean in the one building. We visited multiple businesses that make this possible.
3. Don’t make this bigger than it needs to be – what we’re really talking about here is simply employing people. Yes, they may thousands of miles away; but they’re smart, motivated, highly educated, they speak great English and are only a Skype video call away.

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 319 – Philippines Outsourcing Tour #2 : Highlights & Learnings from Timbo and Friends. appeared first on Small Business Big Marketing.

I was seeded a little while back from long time listener Steve Keil from The Laser Group to go to a corporate race day with a Porsche V8 Supercar that The Laser Group sponsors.

I think it’s fair to say that this episode is the highest octane, adrenalin pumping full throttle show I have ever produced.

Have you ever wondered what the ROI on sponsoring a race car is?

I’ve often wondered what the point was in having your logo on a race car that was belting down the race track at 200 km/hr. Is it really good brand awareness? Is it really worth the money? How much does it cost anyway?

In this episode I take you along for the ride (literally). I had a microphone on me all day and interviewed Steve Keil about why he decided to sponsor a race car, and it may not be the reasons you think. I also had the chance to interview V8 supercar racing legend Steve Richards about his car which is his business and his approach to obtaining great sponsors. I spoke to some Laser Group staff and some of their clients to really get the full picture on the whole racing car sponsorship thing.

By the end of this episode if nothing else you will be entertained. You will also have a clearer picture of what it means to sponsor a racing car and a whole new perspective on staff and client engagement.

The verdict? I’m all for it! Thanks so much to Steve Keil and The Laser Group for seeding me, and also Steve Richards for keeping me alive!

Enjoy this one team, I know I did!

You may be exposed to risks that ‘may result in death’… Where do I sign? @TimboReid @LaserGroupAUS
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‘We care about business, we want to build a business and we want to have some fun as well’ @LaserGroupAUS @TimboReid
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EPISODE TIMELINE

02:08  Welcome & overview
02:55  Insights into WebCentral
04:04  Today’s introduction to the race day
17:30  Cornerstone Business Solutions
18:50  Race day – Part 2
34:08  My top 3 attention grabbers from the race day
36:46  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

WebCentral listener offer – Helping your website get found, fast.

RESOURCES & LINKS MENTIONED

The Laser Group’s official website
Steve Richard’s official racing site
Small Business Big Marketing Blog: Seeding, Sponsorship and Social Media
Episode 14 – How seeding can help grow your brand
Buy Timbo’s new marketing book The Boomerang Effect

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 318 – Is Race Car Sponsorship a Smart Marketing Strategy? appeared first on Small Business Big Marketing.

In this fireside chat we cover:

• The motivation behind creating the documentary ‘The Big Lap”
• How to create content even when you have no experience
• Content marketing on steroids
• How to use Facebook advertising to drive traffic to your website then sales
• Re-marketing on facebook
• Building a community

I also cover a marketing question from ME. I’ve been bugged by a particular SEO question for months. When you create a piece of content for your website you should write around a specific keyword or key phrase. As you know I cover a wide range of small business marketing topics on each and every episode so I’m often stumped as to what should be the ‘focus keyword’. So I turned to SEO expert and past guest of the show Rand Fishkin from Moz.

*GEEK ALERT*

Here’s Rand’s response:

There’s not much metadata required these days. The page title, meta description, and any schema markup (https://moz.com/learn/seo/schema-structured-data) that applies, and that’s pretty much it. If you’re looking for more on how on-page SEO works these days, check out https://moz.com/blog/on-page-seo-8-principles-whiteboard-friday

If your challenge is more choosing what to make the focus keywords, my advice would be to think about the problem the podcast/shownotes solve for people, and what folks might search for that would result in them being extremely happy to find that particular show. A tool like Keyword Explorer (from Moz) or Ubersuggest (which is free) might help, too.

Geek is Chic! If this makes no sense to you feel free to send this to your web developer to help you out.

If you have the dream, take the plunge and do it. Don’t wait until you’re retired @stevebaile @TimboReid
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‘I tried to capture the experience as authentically as I could @stevebaile @TimboReid’
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EPISODE TIMELINE

01:03 Welcome & overview
02:40 Insights in to WebCentral
03:55 Time for a check-in on the week
05:41 Today’s guest introduction – Steven Baille of Expedition Australia
06:45 Interview with Steven Baille – Part 1
15:13 Insights in to Cornerstone Business Solutions
17:23 Interview with Steven Baille – Part 2
38:45 My top 3 attention grabbers from my chat with Steven Baille
40:30 SEO questions answered by Rand Fischkin from Moz
43:24 Listener feedback
46:06 Wrap-up and insights in to next week’s episode

EPISODE SPONSORS (PLEASE SUPPORT THEM)

WebCentral listener offer – Helping your website get found, fast.

RESOURCES & LINKS MENTIONED

Steven’s official website – Buy ‘The Big Lap’ DVD
Episode 262 with Rand Fishkin on SEO tips for small business
9 ways to improve your SEO from the Small Business Big Marketing Blog
Buy Timbo’s new marketing book The Boomerang Effect

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. Have the confidence to front some videos or audios for your business – Steve and his family fronted 200 hours of footage without any media training. I started this show without any interviewing experience. I talk about this in my book, plus there’s a chapter on video content ideas.
2. Use original content as a way to get people inside your business (in Steve’s case, his website). Focus on creating insanely helpful content and the clicks (and sales) will follow.
3. Promote that content on Facebook – whether it be a boosted post or Facebook ads. This can be more effective than going for the direct sale.

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 317 – Should You Sell Your Business and Follow Your Passion? appeared first on Small Business Big Marketing.

In this fireside chat we cover:

• How and why  he knocked back one of the world’s biggest stars to maintain the bar’s values
• How he turned what most would see as a HUGE mistake into an even bigger press opportunity
• Changing the name of the street to AC/DC lane
• How life is too short to do anything but what you love
• How to be authentic in business
• How live music is an obsession
• Where you get your money and where your success comes from is in the last 5% of what you do
• How to deal with constant challenges in business
• The power of standing for something
• Crowd funding

I also cover a listener question that I get often on how to convince the boss on embracing helpful marketing strategies.

‘Don’t say it. Be it.’ @CherryMelb @TimboReid
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Success comes from the last 5% of what you do @CherryMelb @TimboReid
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EPISODE TIMELINE

00:30  Welcome & overview
02:19  Insights in to WebCentral
03:29  Today’s guest introduction – James Young of The Cherry Bar
05:45  Interview with James Young – Part 1
16:00  Insights into Cornerstone Business Solutions
17:23  Interview with James Young – Part 2
38:15  My top 3 attention grabbers from my chat with James Young
40:14  Listener question
43:56  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

WebCentral listener offer – Helping your website get found, fast.

RESOURCES & LINKS MENTIONED

Buy Timbo’s new marketing book The Boomerang Effect

The Cherry Bar’s official website

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. “Don’t say it. Be it.”
   “Don’t tell me you’re funny. Tell me a joke.”
   “Walk your talk!”
   Everything James does, down to the types of alcohol he serves is done with his audience (his customers) and his brand in mind.
2. Have a word or phrase that drives everything you do in your business. Steve’s phrase is Rock and Roll. I spoke to a business owner today who’s business is all about caring – yet the whole caring concept wasn’t coming across in any of his marketing. Once the penny dropped for him, the writing of copy, the delivery of a caring customer experience became a whole lot easier.
3. Storytelling. I’m going to sound like a broken record here … but how engaged were you by the stories James told. Find the stories that back up the points that you want to make to your customers.

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 316 – How This Rock and Roller Knocked Back a World Famous Superstar to Stay Authentic In Business appeared first on Small Business Big Marketing.

Work Club is redefining the whole idea of co-working, serviced offices and business clubs by focusing on the workspace as a whole. Owner and founder Soren Trampedach is passionate about functional design, diversity and furniture. Soren has consulted  and continues to consult on workplace optimisation and trends for some really big players like Google, Microsoft and Deloitte so he knows a thing or two about how to create an inspirational place to work.

He also has a tonne of courage. Ever since the beginning of Work Club they have remained exclusive, only taking a limited number of people from any given industry. That has meant saying no to a lot of potential clients. Soren reminds his staff that compromising on their values is like peeing in your pants. It might feel nice in the beginning but it soon becomes cold and smelly.

In this chat we discuss:

• Soren’s theory on Leonardo DaVinci and diversity
• Functional design for workspaces
• The importance of beautiful furniture
• The art of story telling
• The importance of intention in every little thing you do
• The business failings that lead to Work Club
• The power of a community and his version of TED – The Florence Guild

‘Diversity elevated the quality of DaVinci’s work’ @WorkClubGlobal @TimboReid
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‘If you work in isolation you’re less likely to find answers’ @WorkClubGlobal @TimboReid
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‘I think that weekends are a nuisance’ @WorkClubGlobal @TimboReid
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Also, a big thank you to everyone who has tweeted @VirginAustralia about your excitement that your favourite marketing podcast will be aired from 35,000 feet in the air. It’s never too late to get excited and I’d love for you to tweet them if you haven’t already.

So excited to hear that @VirginAustralia will be making my fav marketing podcast available inflight #sbbm
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I defer a listener question to good friend and original co-host of Australia’s best marketing podcast Luke Moulton from Plankton Digital about whether or not you should post videos to Youtube or Facebook.

EPISODE TIMELINE

00:33  Welcome & overview
02:00 Insights in to WebCentral
03:41  Today’s guest introduction – Soren Trampedach of Work Club
05:00  Interview with Soren Trampedach – Part 1
12:42  Insights in to Cornerstone Business Solutions
14:05  Interview with Soren Trampedach – Part 2
36:58  My top 3 attention grabbers from my chat with Soren Trampedach
38:25  Motivational marketing quote of the week
41:27  Listener question
44:12  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

WebCentral listener offer – Helping your website get found, fast.

RESOURCES & LINKS MENTIONED

Work Club’s official website
Episode #226 with Keith Abraham on how to run your business with passion and purpose
Episode #294 with Booby Edwards from Squatty Potty on how to create viral videos
Lukee’s official website – Plankton Digital
Timbo’s new marketing book The Boomerang Effect

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. Be grateful for your failures – sometimes they’re the best thing that could happen to us at the time. I encourage you to reflect back on a time where you failed and you thought the sky was going to fall in; only to look back now and realise it was the best thing that could have happened.
2. Passion is the ultimate marketing – Past guest and passion expert Keith Abraham would agree with this – his big belief is that “Nothing truly happens until someone is passionate about something.” Check out my chat with him if you’re keen to get clearer on your passion and purpose.
3. Be selective with who you sell to – Now, I get the fact that not all businesses have this luxury and that this takes incredible courage, but being selective can pay off in the long term.

INSPIRATIONAL MARKETING QUOTE

I hear this quote quite often – especially from those in the finance, real estate and IT industries.

“We’re flat out. We don’t do any marketing,
and we don’t need any marketing.”

What’s the marketing lesson?

Guess what, I don’t agree!

Let’s break it down:

“We don’t do any marketing …”

You may not think you do, but YES you do. As I always say, everything is marketing and marketing is everything. If you’ve got a logo, a business card, a website, a slide deck, a brochure then you do marketing.

If you network, have a voicemail message, write proposals, are active on social media, send quotes or even have an email signature … then guess what? You do marketing.

Now let’s look at the second part of that quote –

“We’re so flat out that … we don’t need any marketing.”

Well, first of all, congrats on having that much business. I hope you’re making plenty of money, and selling to clients that you love to work with. And that’s the key – as small business owners we want to work with the right types of clients. Clients that give us joy, that make doing great work for them easy.

Because, if that isn’t the case, then I’d suggest you start creating marketing that both attracts the right clients, and helps those who aren’t your ideal clients to self-select themselves out of doing business with you.

You could even go as far as having a section of your website titled “We’re not for you if …” and then list all the attributes of those you don’t want to work with.

Or take the more positive approach with a section titled “We do our best work for …” and then list all the attributes of your ideal client.

Or, you could do what Soren from Work Club does, and implement an interview process where you both get to know each other.

I just had mine, and guess what?

I passed.

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 315 – A Look Inside Work Club, An Exclusive Co-Working Space Designed To Ignite Collaboration, Creativity & Inspiration appeared first on Small Business Big Marketing.

Well, let me introduce you to two that opened their first business without any prior small business experience. Steve a finance man in the gold industry and Natalie a lawyer moved back home to Melbourne from New York with a vision to create one of Australia’s first organic cold pressed juice brands … Greene St. Juice Company.

Here’s how those cold pressed juice businesses make money @TimboReid
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As a father of teenagers I had a lot of questions about the cold pressed juice, so in this interview I uncover:

• What is cold pressed juice?
• Why is it good for you?
• How do you differentiate from the plethora of cold pressed juice companies opening all the time?
• What’s the best marketing for a cold pressed juice company?
• And most importantly, how do you make money?

Natalie and Steve have a great story and a really strong ‘why’ behind their brand … and it shows. This interview is packed full of marketing G.O.L.D that highlights the importance of what I like to call the one percenters. In this interview you’ll discover:

• How to build your brand
• The importance of brand and brand story
• Creating packages to maintain a sustainable business model
• The importance of design
• The power of consistency across all touch points
• How to build a community around your brand
• The power of celebrity endorsement via Instagram

‘Greene St. Juice Company feels incredibly fate driven and layered with levels of synchronicity’ @TimboReid http://bit.ly/SBBM314
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‘New York was a place where I turned from lawyer to yoga teacher’ @TimboReid http://bit.ly/SBBM314
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PLUS I’ve got some BIG news! If you like flying Virgin Australia and Australia’s number one marketing show then you’re in for a treat. As of August Virgin Australia are going to start airing episodes of The Small Business Big Marketing Show. I’m pretty excited about this and I would LOVE it if you could share your enthusiasm for the show with Virgin Australia by tweeting them (You can use the pre-populated tweet below).

So excited to hear that @VirginAustralia will be making SBBM available inflight – thank-you
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I’ll also tell you about how I was ‘seeded’ by Steve Keil from Laser Group, who has sponsored a race car. Not only did I get a couple of very fast laps around the track, I took my microphone and interviewed Steve, the racing car driver and some other guests that were there to form an opinion on race car sponsorship. I’ll be releasing those thoughts and a very funny video of me doing a very fast lap in the coming weeks.

For now though, grab a paper and a pen and get ready for this uplifting, inspirational and cleansing fireside chat with Natalie and Steve from Greene St. Juice Company.

EPISODE TIMELINE

00:39  Welcome & overview
02:37  Time for a check-in on the week
05:47  Today’s guest introduction – Steve & Natalie Warner of Greene St. Juice Company
06:55  Interview withSteve & Natalie Warner – Part 1
20:46  Insights in to WebCentral & Designcrowd.com
22:00  Interview with Steve & Natalie Warner – Part 2
51:25  My top 3 attention grabbers from my chat with Nat & Steve
53:26  Motivational marketing quote of the week
56:35  Listener question
01:00:09  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

WebCentral listener offer – Get more traffic to your website.

Designcrowd.com – Save up to $100 on your first design.
The world’s #1 custom design marketplace – beautifully simple & cheap. We love cheap!

RESOURCES & LINKS MENTIONED

Greene St. Juice Company’s official website

Episode 302 with The Cuddlist Adam Lippin on how we’re sex obsessed but touch deprived.

Episode 205 with Josh Nicholls on how to create raving fans

Episode 251 with Karl Schwantes from Xennox Diamonds on how to market a retail jewellery store

I’m blogging more frequently! Check out 4 easy steps to create an eBook or 9 ways to boost your search relevancy

Buy Timbo’s new marketing book The Boomerang Effect

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. Put effort into your product design. Nat & Steve kindly gave me a ‘one­ day detox box’ containing 8 juices. The box design and bottles looked absolutely beautiful, ­so much so that I don’t want to throw it away! What if you created marketing that people didn’t want to throw away?
2. Create tailored programs or packages for different prospect groups. Green St. have The Healthy Man Pack, the Cleanse Pack and so on. It makes it easy for people to buy and it means the Greene St. get to sell multiple items rather than the single bottles in their retail space.
3. The importance of ‘proof of concept’. Now, I’m in two minds about this because as Henry Ford said “If he’d asked people what they wanted they’d have said a faster horse!”  However, the fact that Nat & Steve acted on the overwhelmingly positive response they got from selling at Wanderlust was clearly a smart business decision.

INSPIRATIONAL MARKETING QUOTE

A clever soul once said …

“Products or services that are remarkable get talked about.”

What’s the marketing lesson?

When I hear about the need for products to be remarkable, I immediately think “Yeah, but that requires big budgets and possibly lots of time.”

The iPhone is remarkable ? how much did that cost to make? Service at a 3?star Michelin Hat restaurant is remarkable ? but how long did that take to put in place?

Then I dig a little deeper and it becomes clear that creating a remarkable product or service that gets talked doesn’t need to difficult or expensive.

What about past guest and electrician Josh Nichols’ simple 21 steps to an amazing customer experience? That’s remarkable. Or what about Nat from Greene Street Juice Company’s willingness to call customers and check on their well?being or Karl Schwantes from Xennox Diamonds who continually asks “How can he give a client something they didn’t think they could ask for?”

Being remarkable relies more on your mindset than it does on the size of your bank account. What are you going today, TODAY, to get your product or service talked about?

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 314 – The Cold-Pressed Juice Phenomenon, Escaping the Corporate Cubicle and Living the Dream with Natalie & Steve Warner from Greene St. Juice Company appeared first on Small Business Big Marketing.

We also discuss how as a culture we don’t celebrate entrepreneurs enough. We go crazy over sports and hold them up as role models and we don’t do that for business owners and entrepreneurs but we should.

In this fireside chat we talk about:

• How to fix a toxic business
• Why entrepreneurs should be celebrated
• How to attract sponsorship when you have little to offer
• The power of Facebook to attract sponsors and build a brand
• The bigger picture – how Miss Universe has become rewarding for Nigel and the contestants

Plus I have another testimonial for my book The Boomerang Effect and I crowdsource a listener question:

What’s the greatest tip you have seen for a ‘hair on fire’ emergency business such as an emergency plumber or electrician?

Here are some of my tips:

• Cover your car in fridge magnets and park it somewhere where there’s high foot traffic
• Place a sticker somewhere obvious on the appliance

I’ve gone and crowdsourced the answers (Facebook):

• John Hawes: Simple, fast, beautiful, responsive website.
• Lee Young: Hold fun and interactive sessions at schools around electrical safety ­ the kids then go home and tell Mum & Dad about this crazy sparky guy who showed them how electricity works and why it’s dangerous.
• Hunter Leonard: If it’s a hair on fire emergency business, you gotta wonder whose hair on fire emergency well-handled would gain the most publicity. Do you fix the Kardashians bathroom sink that’s clogged with all that black hair colour, or Prime Minister Malcolm Turnbull’s toilet on the election tour bus (no hair in that! ­what goes on in that tour bus?!). I’d opt for fixing a famous person or famous bloggers drain and then getting them to tell their world about it!
• Brendan McNally: Get clear on your keywords then create landing pages for each one ­ blocked drains, burst hot water service etc. Don’t forget to have some quality ‘helpful’ content on your main site around after hours emergencies, around each specific emergency call out, i.e. How to reset the Safety switch; or How to turn off your mains water.

One thing we struggle with as a country is the celebration of entrepreneurs @TimboReid
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We don’t look at entrepreneurs as role models and we should @TimboReid
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‘You look at what it is first, and then what it can be’ – Nigel Godfrey @TimboReid
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EPISODE TIMELINE

00:30  Welcome & overview
02:33  Today’s guest introduction – Nigel Godfrey of Miss Universe New Zealand
03:42  Interview with Nigel Godfrey – Part 1
16:18  Insights in to Netregistry & Designcrowd.com
18:25  Interview with Nigel Godfrey – Part 2
41:23  My top 3 attention grabbers from my chat with Nigel Godfrey
43:00  Motivational marketing quote of the week
46:16  Listener question
49:19  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry listener offer – Get your online marketing sorted. Websites from $79 / month.

Designcrowd.com – Save up to $100 on your first design.
The world’s #1 custom design marketplace – beautifully simple & cheap. We love cheap!

RESOURCES & LINKS MENTIONED

Nigel’s Official Website

Episode 262 with Rand Fishkin on SEO for small businesses

Buy Timbo’s new marketing book The Boomerang Effect

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

INSPIRATIONAL MARKETING QUOTE

In ~1920, self?help author Robert Collier once said …

“Tell him what to do. Tell him to put his name on the enclosed card, stamp and mail it. Or pin his check or dollar bill to this letter and return it in the enclosed envelope.”

What’s the lesson?

People need to be told what to do.

Be sure to have a clear call to action (CTA) on every piece of marketing you create. Look at eBay’s ‘Add To Cart’ button ? you can’t miss it. The big guys have spent millions researching the heck out of consumer behaviour so you don’t have to. Just observe and copy what works for your business.

Ask yourself … ‘what do you want someone to do having read, watched, or listened to a piece of your marketing?’

The obvious answer is to buy from you … but buyer behaviour isn’t that simple, there may be a few steps in between your marketing and a purchase.

So consider these other calls to action:

• Register their interest
• Give you their contact details g. Email, phone
• Share it via social media
• Attend an event

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 313 – Taking bikinis off the stage of Miss Universe NZ was the key to fixing this toxic business appeared first on Small Business Big Marketing.

Carnivores, check out this brilliant crowdsourcing idea! http://bit.ly/SBBM312 @TimboReid @CrowdCarnivore
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Crowd Carnivore is on a mission to make it easier for consumers to get grass fed beef and lamb from local farmers. It’s a beautifully simple idea that has garnered so much media coverage and is generating more interest than they can keep up with. I was honoured that Dan made time to appear on my show.

Dive in as we explore how Crowd Carnivore all started, and how Dan and Zach began by testing the idea on Facebook with a handful of local farmers and generated so much interest that they’ve since been featured on SBS and in the Sydney Morning Herald.

In this fireside chat we explore:

• The crowd funding model and how new technology makes an old problem easy to solve
• How the improvement of technology is bringing us back to how life used to be before the industrial revolution
• How to get great PR for your startup
• Finding a win/win for buyers and sellers
• How they went from full time real estate consulting and web development to crowdfunding cows
• The beautiful simplicity of the Crowd Carnivore website

Plus I get some great feedback from a listener with a very naughty business that’s taking massive action, and another review from a happy reader of my new book The Boomerang Effect.

Good ideas always get talked about. Always. http://bit.ly/SBBM312 @TimboReid @CrowdCarnivore
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Farmers are desperate for people to hear their story http://bit.ly/SBBM312 @TimboReid @CrowdCarnivore
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EPISODE TIMELINE

00:41  Welcome & overview
02:27  Today’s guest introduction – Dan Tarasenko of Crowd Carnivore
03:36  Interview withDan Tarasenko – Part 1
11:08  Insights in to Netregistry & Designcrowd.com
13:25  Interview withDan Tarasenko – Part 2
33:32  My top 3 attention grabbers from my chat with Dan Tarasenko
36:44  Motivational marketing quote of the week
37:34  Listener feedback
41:33  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry listener offer – Get your online marketing sorted. Websites from $79 / month.

Designcrowd.com – Save up to $100 on your first design.
The world’s #1 custom design marketplace – beautifully simple & cheap. We love cheap!

RESOURCES & LINKS MENTIONED

Dan’s official website

Episode 273 with Sam Elam on how to build your media profile

Popular crowdfunding sites – Kickstarter & Go Fund Me

Buy Timbo’s new marketing book The Boomerang Effect

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. I love how Dan and Zac acted on the Crowd Carnivore idea when it appeared. So, acknowledge when an idea feels right – and most importantly, act on it; being careful not to let your head kick in and start coming up with all the reasons why you shouldn’t act on the excitement that you’re feeling. In the late Dr Wayne Dyer’s book Living an Inspired Life he says:
   “Anything that’s causing excitement within us, is evidence of a spiritual message that’s saying “You can do this … Yes you can.” If we react to this message with anything other than “You’re correct – I can do this”, then we’ve selected the vibration of resistance and ignored the vibration of excitement that spoke to us.”
2. Get out and meet the people – I love how Dan and Zac are getting out and meeting all the farmers that want to come on board. It would be too easy to ring them and never actually look them in the eye.
3. Don’t underestimate the potential leverage of getting an article in your local paper. It can (and often does) lead to other media opportunities – Don’t believe me? Then check out episode 273 with Sam Elam from Media Manoeuvres where we she explains how to get earned media.

INSPIRATIONAL MARKETING QUOTE

Dr. Wayne Dyer once said …

“We must learn to make a conscious choice to say no
to anything that takes us away from living an inspired life.”

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 312 – Crowd Carnivore makes buying restaurant-quality beef or lamb direct from the farmer simple. appeared first on Small Business Big Marketing.

Join me in this fireside chat as we uncover:

• Why he’s built a resort that most humans would love exclusively for pets
• Identifying a gap in the marketplace and filling that gap to the extreme
• Identifying your ideal customer profile and solving their problems
• Why understanding your ideal customer profile is fundamental to your overall marketing strategy
• All the 1%ers that make this unique experience attractive to their ideal client
• Creating systems in processes to ensure marketing gets done
• Akuna Pet Resort’s Instagram strategy
• Surveying your clients and then acting on the information gathered

Plus I had the pleasure of being interviewed on Dr Jesse Green’s podcast The Savvy Dentist Podcast this week, and I get great marketing question from a listener in Saskatoon, Canada.

‘A water fun park and Mercedes chauffeur for your dog. Check this business out!’ http://bit.ly/SBBM311 @TimboReid
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All that and more in this week’s instalment of Australia’s best small business marketing podcast.

EPISODE TIMELINE

00:30  Welcome & overview
02:45  Time for a check-in on the week
04:57  Today’s guest introduction – Marcus Nicholls of Akuna Pet Resorts
06:14  Interview with Marcus Nicholls – Part 1
25:25  Insights in to Netregistry & Designcrowd.com
27:27  Interview with Marcus Nicholls – Part 2
49:05  My top 3 attention grabbers from my chat with Marcus Nicholls
51:41  Motivational marketing quote of the week
52:00  Listener question
58:35  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry listener offer – Get your online marketing sorted. Websites from $79 / month.

Designcrowd.com – Save up to $100 on your first design.
The world’s #1 custom design marketplace – beautifully simple & cheap. We love cheap!

RESOURCES & LINKS MENTIONED

Akuna Pet Resort’s official website

Episode 262 with Rand Fishkin on SEO tips for small business

Why you should consider outsourcing to the Philippines

Listener Dennis’s business – Armadillo Sidewalk Repairs

Episode 308 on how to free up cash and time by outsourcing to the Philippines

Buy Timbo’s new marketing book The Boomerang Effect

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. Ask what could be your over-the-top solution to a problem your prospects have that you can solve? Or, what would your product or service offering look like if money were no object?
2. An Instagram video per day per guest! This is a marketing idea that looks difficult on the surface, but isn’t as hard as it seems. Instagram make uploading video dead easy. Often what we think is hard work, is amazingly simple once we’ve done it a couple of times. Try something new today.
3. Stop underestimating the power of marketing! Marcus did when he built his water fun park and nearly went bust. The saying “Build it and they will come” should actually be “Build it, market it, and they will come!” If you’re lacking sales or enquiry, or even if you have plenty of clients but just not enough of the ones you really want to work with – then lean on the wonderful world of marketing to help you solve it. Don’t know where to start? Buy my book!

INSPIRATIONAL MARKETING QUOTE

Steve Martin once said …

“Be so good … that they simply can’t ignore you.”

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 311 – Beef ice-cream, Mercedes chauffeured pick-up, a water fun park … All for your Dog. Woof woof! appeared first on Small Business Big Marketing.

@RStefanski helps ex-crims get jobs which is proving to be a nicle little side hustle for him
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GEEK ALERT

In this fireside chat we dive deep into the specific tactics Ron uses to create an online business that generates passive income including:

• Ron’s top 3 SEO tips
• His revenue models for the site
• The importance of hard (smart) work
• Using Google analytics to drive content creation
• The power of a community on Facebook

Plus I talk about 3 podcasts that I’ve been listening to and loving …

1. Beautiful Anonymous – Chris Gethard
2. Alec Baldwin – Here’s the Thing
3. Song Exploder

Are you ready to start a side hustle bit.ly/SBBM310 @TimboReid @RStefanski
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EPISODE TIMELINE

00:39  Welcome & overview
03:28  Time for a check-in on the week
09:40  Today’s guest introduction – Ron Stefanski of Jobs for Felons Hub
10:51  Interview with Ron Stefanski – Part 1
27:57  Insights in to Netregistry & Key Person Of Influence
29:50  Interview with Ron Stefanski – Part 2
46:19  My top 3 attention grabbers from my chat with Ron Stefanski
47:59  Motivational marketing quote of the week
51:40  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

Choose a FREE audio book from 180,000 titles
What are you up for? Business? Horror? Romance? It’s all here.

RESOURCES & LINKS MENTIONED

Ron’s official website

Ron’s personal website

Longtail Pro

Why you should consider outsourcing to the Philippines

Episode 308 on how to free up cash and time by outsourcing to the Philippines

Buy Timbo’s new marketing book The Boomerang Effect

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. Have a side hustle – start something that you’re passionate about and it may just take over whatever you’re doing now.
2. Build out pages on your websites that are geographically relevant to the different areas you service.
3. If your website getting decent traffic, then consider adding Google Adsense to create an additional revenue stream.

INSPIRATIONAL MARKETING QUOTE

Malcolm Muggeridge once said …

“Never forget that only dead fish swim with the stream.”

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 310 – Getting Ex-Crims Jobs Has Proved a Profitable Little Side Hustle For Ron Stefanski of Jobs For Felons appeared first on Small Business Big Marketing.

Nick May of Walls by Design is mixing the old with the new. He has managed to get a 12X ROI on his Facebook marketing spend plus a 45% ROI on an old school direct mail campaign. Not to mention countless PR opportunities and recognition from his podcast The Chase Lounge. Oh, and he’s a long time listener of Australia’s number 1 small business marketing show and a forum member… coincidence?

Facebook marketing tips delivering a 12x ROI bit.ly/SBBM309 @TimboReid
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Nick is the 309th successful small business owner I have interviewed and there’s one thing that links them all and that is their respect for marketing. You have to have respect for the marketing of your small business because it’s marketing that can make all the difference.

In this fireside chat Nick and I uncover:

• His unconventional strategy that is returning 12X ROI from Facebook
• How his podcast has revolutionised his brand
• The power of resilience and persistence in business
• What creativity means in small business

Creativity is problem solving, not being whacky bit.ly/SBBM309 @TimboReid
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Plus I get on my soapbox about some hate mail from my Outsourcing to the Philippines podcast and upcoming tour. Read all about why you should consider outsourcing to the Philippines.

I love The Small Business Big Marketing Show bit.ly/SBBM309 @TimboReid
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EPISODE TIMELINE

00:34 Welcome & overview
03:00  I get on my soap box
05:34  Today’s guest introduction – Nick May of Walls by Design
11:48  Interview with Nick May – Part 1
29:19  Insights in to Netregistry & Key Person Of Influence
31:07  Interview with Nick May – Part 2
48:10  My top 3 attention grabbers from my chat with Nick May
50:08  Motivational marketing quote of the week
50:40  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

Choose a FREE audio book from 180,000 titles
What are you up for? Business? Horror? Romance? It’s all here.

RESOURCES & LINKS MENTIONED

Walls by Design’s official website

Walls by Design Facebook Page

Why you should consider outsourcing to the Philippines

Episode 308 on how to free up cash and time by outsourcing to the Philippines

Buy Timbo’s new marketing book The Boomerang Effect

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. If you want to make your marketing fly, then watch less TV.
2. Persevere. It took Nick 8 months to see a return from his podcast, but now it’s paying off in spades, in ways he never imagined.
   As the saying goes, “The man who planted a seed yesterday, is sitting under a tree today.”
3. Don’t think all your marketing answers are online. And don’t think they’re all offline. Mix it up – enjoy mixing the old school ways with those of the modern world of marketing.

INSPIRATIONAL MARKETING QUOTE

Marketing doyon Philip Kotler once said …

“Marketing is not the art of finding clever ways
to dispose of what you make. It is the art of creating
genuine customer value.”

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 309 – 12x ROI With These Facebook Marketing Tips By Ignoring All The Rules With Nick May Of Walls by Design appeared first on Small Business Big Marketing.

Wages, rent, staffing issues, paperwork plus plus plus – all stop you from building that beautiful business of yours in to the empire it deserves to be.

Well, it doesn’t have to be like that. In fact, let me (and today’s guest – David Warne of Cornerstone Business Solutions) put an end to the struggle immediately.

5 Secrets To Outsourcing To The Philippines http://bit.ly/SBBM308 @TimboReid
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In today’s bonus episode of Australia’s best marketing podcast, listen in as David and I (on a recent webinar – you can view the video below) show you how to create more business freedom – which can only lead to more personal freedom, as well.

Join us as we uncover 5 critical secrets to outsourcing in The Philippines:

1. You can reduce your running costs by 90%
2. Opportunities will reveal themselves that you never even considered
3. You can implement business automation to deliver amazing customer experiences
4. You can unlock little known tax minimisation strategies to unlock hidden cash flow
5. Filipinos become deeply loyal and will tap into your business dream very quickly

You know, I’ve had David on my show three times now^, and every time he challenges the status quo, and really gets us all thinking about how we can do business more effectively by reducing those previously mentioned pain points.

Reduce running costs by 90%. Yep, it’s possible! http://bit.ly/SBBM308 @TimboReid
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^ In episode 157 David shares how he built Sydney Tall Ships to become an iconic Australian business. In episode 254 David shared how he moved the entire back end of Sydney Tall Ships to The Philippines and reduced running costs by 90! And then in episode 255 (he was back by popular demand to share his killer tips for outsourcing to The Philippines. Gold!

Now, in today’s episode, we invite you to join David and I on a small business outsourcing tour to The Philippines this June. You can find out all the details of this business outsourcing tour here.

Plus if touring isn’t your thing but you are absolutely ready to start outsourcing parts of your business then here’s a very generous offer from David to start your outsourcing journey. I’d take it up if I were you ;0)

OK, enough from me; let’s get on with the show …

I love The Small Business Big Marketing Show  http://bit.ly/1VWctDW @TimboReid
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The post 308 – [Bonus Episode] How To Free Up More Cash & Time In Your Business (AKA How To Outsource To The Philippines) appeared first on Small Business Big Marketing.

Long time listener of the show and forum member Sarah-Jane Dunford was travelling out of radio range and was listening to (you guessed it) a certain number 1 small business marketing podcast, this particular episode was with Flip Shelton who created ‘National Porridge Day’ and had a big idea. Since then Sarah has created a gala awards event for not only her business but her industry – The Hunter Safety Awards.

Riskology is a workplace health and safety consultancy which is arguably in the more bland of industries yet Sarah has been able to use stories to bring emotion into her practice. She has also taken her big idea of  gala awards event and focused on the ‘1 per center’s’ to create a truly memorable experience.

In this chat we uncover:

• How to run an event for your business and industry
• The steps Sarah took to ensure it would be an experience and a success
• How injecting your own personality into your work and business can be a killer strategy
• The power of a strong WHY
• How she uses stories in her business
• Obtaining sponsorship
• Finding a high quality event MC
• Creating and managing relationships with media partners

After all that effort you may be asking, was it all worth it?

Not only did Riskology enjoy some really good Google juice and buzz from the event here’s a post from the forum a few weeks after the event:

“This week I’ve had three requests for quotes for some big well known organisations and two speaking gigs! I usually only have around 5 to 10 clients per year that I work with so to get three requests for quotes in a week is really big for me.”

Plus we have a great listener question from a fish and chip shop called Chompers about how to create helpful marketing for a great take away shop. Here were my 3 tips:

• Create a series of recipes to sell off your website:
  • 99 cents each AND/OR
  • Put 20 or 30 behind a password
• Do a weekly video talking about what fish are making good eating or simply what’s on your mind – offer it in exchange for an email address or phone number – build that database and send them weekly specials
• Hold cooking classes e.g. ‘Cooking with Dim Sims’ (I mean seafood!)

EPISODE TIMELINE

00:36  Welcome & overview
03:00  Time for a check-in on the week
05:34  Today’s guest introduction – Sarah-Jane Dunford of Riskology
07:10  Interview with Sarah-Jane Dunford – Part 1
20:26  Insights in to Netregistry & Key Person Of Influence
22:14  Interview with Sarah-Jane Dunford – Part 2
32:05  My top 3 attention grabbers from my chat with Sarah-Jane Dunford
33:58  Motivational marketing quote of the week
34:09  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

Choose a FREE audio book from 180,000 titles
What are you up for? Business? Horror? Romance? It’s all here.

RESOURCES & LINKS MENTIONED

Riskology’s official website

The Hunter Safety Awards official website

Episode 84 on how to start a national day for your brand

Find out more on the SBBM Freedom Through Outsourcing Tour of the Philippines

Buy Timbo’s new marketing text book The Boomerang Effect

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. Ask yourself “What can you do to help build your category?”
2. Have the courage to be selective – Sarah-Jane was when she was choosing her sponsors. It’s easy to say yes to anyone in the first year, it takes courage to be selective.
3. Check out what your competitors are up to. It doesn’t mean you have to adopt what they’re doing, but it may identify opportunities and gaps that you could fill.

INSPIRATIONAL MARKETING QUOTE

Some wise soul once said…

“Today I will be sure to use my mobile phone as an assistant, not as the master of my mind.

Every call shall have my undivided attention.

Equally, I will ensure that the call stays on topic and respects the available time for both of us.

I am the master of my mobile phone.”

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 307 – How to Run a Suucessful Event with Sarah-Jane Dunford of Riskology and The Hunter Safety Awards appeared first on Small Business Big Marketing.

Jules is an Australian TV celebrity turned entrepreneur. He’s appeared as a presenter on travel show Getaway appearing in almost 400 episodes, he has hosted the Logies red carpet arrivals since 2006 and hosted some of Australian radio’s biggest programs. In September 2015 Lund launched TR|BE, a marketplace for social influencers and the brands that need them.

In this episode we cover:

• What / Who is a social influencer
• How businesses of all sizes can use social influencers in their marketing mix
• The power of just being yourself
• How to back yourself when presented with a big opportunity
• A look behind the curtain in what’s involved with building a business around an app

Jules also explains:

• Why he’s invested so heavily in Tribe
• Why social influencers are so powerful for businesses of all sizes
• And how business like yours and mine can take advantage of them

I also get some great feedback from a listener who is absolutely implementing on what I like to call the Boomerang Effect. Check out her videos on Youtube.

Plus I discuss my upcoming outsourcing tour to the Philippines. If you’re struggling with the cost of doing business in Australia, like the idea offloading some of those repetitive tasks that are taking way too long and costing way too much or maybe you just feel like a three day business vacation to The Philippines with me, a mini bus and a handful of other motivated business owners then you’ll love the SBBM Philippines Outsourcing Tour – June 13-15, 2016.
Join me and David Warne for a webinar in which all will be revealed, April 27 10am AEST.

Register for the webinar here.

Discover the power of social influencers with @JulesLund http://bit.ly/SBBM306 @TimboReid
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‘Businesses large and small should be accessing social influencers’ says @JulesLund http://bit.ly/SBBM306
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EPISODE TIMELINE

00:35  Welcome & overview
03:20  Information on the SBBM outsourcing tour to the Phillipines
05:10  Today’s guest introduction – Jules Lund of TR|BE
06:55 Interview with Jules Lund – Part 1
24:05  Insights in to Netregistry
25:39  Interview with Jules Lund – Part 2
43:55  My top 3 attention grabbers from my chat with Jules Lund
45:50  Motivational marketing quote of the week
46:40  Listener feedback
51:51  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

Choose a FREE audio book from 180,000 titles
What are you up for? Business? Horror? Romance? It’s all here.

RESOURCES & LINKS MENTIONED

Tribe’s official website

Episode 108 with Jules Lund on How to Create Great Content

Sign up to the SBBM Outsourcing Tour to the Phillipines Webinar (April 27, 10:00AM AEST)

Join the new look Small Business Big Marketing Forum

Buy Timbo’s new marketing text book The Boomerang Effect

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. Give some serious thought to who your influencers are, then reach out to them on social media.
2. Go ahead and download Tribe. Test it out. Either as an Influencer or a Brand seeking influencers.
3. What about Jules’s comment regarding performance anxiety? Isn’t it great to know that even the pros get it? So now you have no excuse when creating that next piece of helpful marketing – whether it be a video, podcast or blog post! The stories he shares in the bonus interview inside the Forum are gold – the things he did to overcome his camera fears!

INSPIRATIONAL MARKETING QUOTE

Mandy Hale once said …

“You don’t always have to plan. Sometimes you just need to breathe, trust, let go and see what happens.”

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 306 – Jules Lund of TR|BE talks Social Influencer marketing and how to access them appeared first on Small Business Big Marketing.

Our resident online retailing expert Paul Greenberg from the National Online Retailers Association (NORA) had this to say about Kelly and Edible Blooms:

“In Kelly we see the very best in female entrepreneurship… We use Edible Blooms in our business and I will go on the record saying that the if you want immediately the best ROI in marketing today, it wouldn’t be Google, but it certainly would be an Edible Blooms hamper’

How about that!

In this fireside chat with this online marketing expert we explore:

• How Kelly used a small list of people she had met to get orders in the door from day one.
• Tips on how to capture email addresses and other data through your website
• The power of understanding your customers and how to translate that knowledge to your website
• How she has used PR to drive awareness
• The power of gratitude

We also discuss what makes Edible Blooms different and authentic. Edible Blooms employ over 50 staff members and have 7 offices across Australia and New Zealand. Using high quality products and florists to create what they call a unique floral experience. Kelly also talks on the benefits of starting her business and how she balances her business with her family.

Edible Blooms has an incredible website, here are Kelly’s top tips for a top performing website:

1. Really good imagery
2. Video experience – examples include: how they do what they do, people behind the brand etc. Identify all the barriers people may have to purchasing and address them in video.
3. Trust icons – what are the things that you do that are really important to your customers. People need to feel really comfortable with you to give you their email address and/or their dollars. I delve into the trust factor in my book The Boomerang Effect if you want some practical tips on how to implement this in your business today.

Edible blooms can boast 60% of their clients as repeat customers, we uncover how they go about creating an excellent customer experience. Here are Kelly’s top tips to create an excellent customer experience in your business:

• Actively seek feedback from customers
• Don’t just seek feedback but implement improvements and fix problems
• Don’t ask for too much – the key to getting good feedback is making it easy to give feedback.

‘You can have it all, just not all at once’ bit.ly/SBBM305 @TimboReid @bakejam
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‘Competitors are good for business’ bit.ly/SBBM305 @TimboReid @bakejam
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‘The key to getting feedback is not asking for too much feedback’ bit.ly/SBBM305 @TimboReid @bakejam
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‘Marketing isn’t hard – The key to marketing is making a list and ticking it off’ bit.ly/305 @TimboReid @bakejam
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Also in this episode of Australia’s best small business marketing show we have a listener question about facebook pages versed personal pages which I defer to good friend and previous co-host of the show Luke (Lukeeee) Moulton of Plankton Digital

I’ve got some exciting news for anyone interested in utilising outsourcing as a strategy in their business. I am going to be taking another tour with motivated small business owners to the Philippines from June 13-15, 2016. The tour is for anyone who wants to find more time to work on their business not in it and/or reduce labour costs to re-invest into the business. The tour is with previous guest of the show David Warne and we’re going to host a webinar all about it on April 27 at 10am AEST. We will cover all your questions and explore what it means for you to outsource to the Philippines and if it’s right for you.

PLUS Kelly kindly shares a discount code for Edible Blooms so you can start showing the love to your family, friends, clients and prospects. To get 10% off simply enter the coupon code THANKYOU (case sensitive).

That’s right, another HUGE show, so pen and paper at the ready and let’s get stuck right in.

EPISODE TIMELINE

00:39  Welcome & overview
03:05  Today’s guest introduction – Kelly Baker-Jamieson of Edible Blooms
03:50  Insights into Kelly and Edible Blooms from Head of NORA Paul Greenberg
05:29  Interview with Kelly Baker-Jamieson – Part 1
19:05  Insights in to Netregistry & Key Person Of Influence
21:00  Interview with Kelly Baker-Jamieson – Part 2
46:49  My top 3 attention grabbers from my chat with Kelly Baker-Jamieson
48:49  Motivational marketing quote of the week
49:40  Listener question on facebook pages verses personal pages
53:15  Information on an upcoming outsourcing tour of the Philippines
55:20  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

Choose a FREE audio book from 180,000 titles
What are you up for? Business? Horror? Romance? It’s all here.

RESOURCES & LINKS MENTIONED

Edible Blooms official website

Episode 217 with Paul Greenberg or how to nail your online retail marketing

Episode 111 with Andrew Griffiths on the power of gratitude in business

Episode 255 with David Warne about outsourcing to the Philippines

Buy Timbo’s new marketing text book The Boomerang Effect

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. Build that email list. If you don’t know what to give away in exchange for an email address then join the Small Business Big Marketing Forum over at CrankMyMarketing.com
2. Website pro-tips – have great imagery, include video experiences, add trust icons
3. Marketing isn’t rocket science!

INSPIRATIONAL MARKETING QUOTE

Rand Fishkin of Moz once said …

“The trend of design toward simplicity and accessibility in software happened for a reason—simple sells, simple is usable and simple scales.”

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 305 – Online Retail Marketing: How Edible Blooms Founder Sells 1000 products a day, with 20% growth and still has plenty of time for her kids appeared first on Small Business Big Marketing.

Storytelling is certainly not a new idea, in fact it’s been around for as long as language itself, however in recent times business storytelling is back in vogue in a big way. In this fireside chat Shawn explains that we all tell stories every day but as soon as we’re in a business environment we get all ‘dot-pointy’, sometimes this is a necessity, however we look at ways in which you can inject powerful storytelling into your business.

In this fireside chat we uncover:

• How story telling in business is seven times more memorable than facts alone.
• How to take a complex idea and craft a message that sticks.
• Do we all really have super short attention spans or is there a place for longer form content?
• How we already possess the super power that is storytelling.
• How to elicit stories from others and how this is a powerful way to create connection.
• What do we actually mean by storytelling – what is a story?
• How story can qualify your character which is often more important than your credentials.
• The power of specific moments in stories to make them more powerful.
• Top opportunities to create stories about your business and how to create them.

We also discuss the two major ‘story patterns’ Shawn uses in his business:

• ‘The connection story’ which gives insight into who you are and establishes some common ground with who you’re speaking with.
• ‘The clarity story’ which follows the pattern – In the past it was like this, then something happened, this is what I’m proposing so your future can look like this.

We also discuss the best way to write and remember these stories so that you can use them whenever the opportunity presents itself. We even come up with a quick and easy game you can play to master your stories and remember them so you can tell them again and again.

I get some awesome feedback on my new marketing book, I get some listener feedback and give five (or six) book recommendations:

Turning Customers Into Advocates -Amanda Stevens
The Four Agreements – Don Miguel Sanchez 
Chapter One – Daniel Flynn
Youtility – Jay Baer 
Positioning – Al Ries & Jack Trout
The Boomerang Effect – Me

‘Stories are 7 times more memorable than facts alone’ bit.ly/SBBM304 @ShawnCallahan @TimboReid
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‘Storytelling is the superpower we already have’ bit.ly/SBBM304 @ShawnCallahan @TimboReid
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‘You can’t beat a story with fact, you can only beat it with a better story’ bit.ly/SBBM304 @ShawnCallahan @TimboReid
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‘Great stories are a series of happenings’bit.ly/SBBM304 @ShawnCallahan @TimboReid
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‘A story is the shortest distance between two people’ bit.ly/SBBM304 @ShawnCallahan @TimboReid
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EPISODE TIMELINE

00:40  Welcome & overview
03:35  Today’s guest introduction – Shawn Callahan of Anecdote
04:39  Interview with Shawn Callahan – Part 1
22:40  Insights into Netregistry & Audible
24:24  Interview with Shawn Callahan – Part 2
43:50  My top 5 attention grabbers from my chat with Shawn Callahan
46:46  Motivational marketing quote of the week
46:46  Listener question and feedback
51:59  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

Choose a FREE audio book from 180,000 titles
What are you up for? Business? Horror? Romance? It’s all here.

RESOURCES & LINKS MENTIONED

Anecdote’s official website

Episode 255 with David Warne about outsourcing to the Philippines

Buy Timbo’s new marketing text book The Boomerang Effect

MY TOP 5 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. “A great story is when you can feel something happening.” I’ll take that one step further and suggest that great MARKETING is when you can feel something happening. How are you injecting emotion into your marketing? If you want to learn how then buy my book The Boomerang Effect.
2. As of right now, look for opportunities to tell prospects stories – these may come from of a question they ask you. Eg “How long have you guys been in business?”respond with story!
3. Take up that challenge Shawn and I spoke of – come up with a story for three aspects of your business, then share them with a friend and get their feedback. Offer them the opportunity to do the same.
4. Start your stories with a time marker eg. “A while back …”
5. Find poignant moments to tell stories about – they don’t need to be amazing, just interesting.

INSPIRATIONAL MARKETING QUOTE

Bertrand Russell once said …

“The time you enjoy wasting,
is not wasted time.”

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 304 – Powerful Business Storytelling Tips with Shawn Callahan of Anecdote appeared first on Small Business Big Marketing.

‘I don’t think I’m an expert, I just know a little bit more than my audience, that’s what I want to share’ bit.ly/SBBM303 @TimboReid
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In this episode we’ll dive deep on how to become a professional public speaker and build your speaking business, we cover:

• How I started in marketing and in public speaking
• The pro’s and cons of employing an agency (or a speaker’s bureau)
• How I construct a keynote presentation
• Why I employed two stand up comedians to help me hone my skills
• How and why I’ve delivered the same keynote over 150 times
• The technical AV gear I use and recommend.
• What you need to spend money on if you’re serious about making money with public speaking
• What is a showreel and why it’s so important
• Some tips on building your showreel
• Why I make friends with AV guys
• How to find out what to charge for a speaking gig
• How to prepare for a speaking gig
• The ‘1 per centers’ that I have incorporated into my speaking business
• We also discussed my most challenging gig and how to roll with the punches

How can you add value that has a high perceived value but low cost to you bit.ly/SBBM303 @TimboReid
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Also, some exciting news about Thankyou’s Chapter 1 Campaign and I’ll let you in on my experiences in getting some new headshots, let me say I have a whole new appreciation for models.

Yep, it’s a pretty big show, so pen and paper at the ready as you listen to this week’s episode of Australia’s top small business marketing show.

So let’s get stuck, right in.

EPISODE TIMELINE

00:28  Welcome & overview
02:40  Check-In
07:15  Guest introduction – Me! Tim Reid of timreid.com.au
08:18  Interview – Part 1
28:45  Insights into Netregistry & Key Person Of Influence
31:14  Interview – Part 2
01:12:49  Marketing Quote
01:13:30  Wrap-up & insights into next week’s guest

RESOURCES & LINKS MENTIONED

My official speaking website

Marketing speaker Tim Reid’s showreel

Clean My Space official website

Clean My Space official YouTube channel

My first interview with Melissa Maker back in episode 197 on creating helpful video marketing

My second interview on how to build a successful youtube channel in episode 295

Episode 300 with Thankyou founder Daniel Flynn on challenging industry conventions and industry giants

Buy Timbo’s new marketing text book The Boomerang Effect

MY TOP 3 THINGS TO DO TO START A SPEAKING BUSINESS

1. Craft your keynote – get that content down and find out how to deliver it in a really engaging way.
2. Start looking at other speakers to see how they are doing it. Pull out the good and the bad and figure out how to own your own space.
3. You’ve got to spend money, speaker’s website, showreel,  stylist, graphic designer.

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry Exclusive Listener Offers
Get your online marketing sorted. Websites from $79 / month.

Register for a Key Person Of Influence Business Brand Accelerator Live Event
8-hours of business-changing content. No BS.

Choose a FREE audiobook from 180,000 title
What are you up for? Business? Horror? Romance? It’s all here.

INSPIRATIONAL MARKETING QUOTE

Rosabeth Kanter once said …

“It takes as much metal energy to dream small as it
does to dream big, so …you might as well dream big!”

OVER TO YOU

What was your biggest marketing learning pr ah-ha moment from today’s epsidoe?

Leave your comment below.

My guest and I respond to have and every one.

The post 303 – How to Become a Professional Public Speaker and Build Your Speaking Business appeared first on Small Business Big Marketing.

Weird in the best kind of way. This week we’ve got the Cuddlist Adam Lippin who says that we, as a culture are “sex obsessed but touch deprived”. So what’s he doing about it? He’s started not only a business that sells cuddles.

A bit of a weird venture I know, but stick with me. Adam is a really interesting guy, before he started Cuddlist he started and sold a restaurant franchise called Atomic Wings which specialises in buffalo wings. We delve into the process he uses with his ideas, starting with fleshing them out, a great hack to research their viability and ultimately deciding whether or not to pursue or ignore them.We also look into how to market a new idea or to put it another way, how to market a solution no one knows they need. Adam talks about the science behind his new venture, how he’s been living a parallel life (and how many of us do the same) and how he finally reconciled that at age 50.

Don’t forget to check out my marketing book for small business The Boomerang Effect. 

‘We’re obsessed with sex, but touch deprived’ @Cuddlist_
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This guy sells cuddles!
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EPISODE TIMELINE

00:36  Welcome & overview
02:59  Guest introduction – Adam Lippin of Cuddlist
04:38  Interview – Part 1
16:15  Insights into Netregistry & Key Person Of Influence
18:29  Interview – Part 2
38:15  My Top 3 Attention Grabbers
40:45  Marketing Quote
41:10  Wrap-up & insights into next week’s guest

RESOURCES & LINKS MENTIONED

Cuddlist’s official website

Fiverr – Outsource small tasks for just $5, this is the site Adam uses for his initial market research.

Buy Timbo’s new marketing text book The Boomerang Effect

MY TOP 3 ATTENTION GRABBERS

1. Think about how you greet your clients when you meet them. I’m not suggesting you hug them, but what do you do? Handshake? High five? Eye contact? Put some thought into it and try and implement consistently.
2. Use Fiverr to find people to do your initial research around an idea. Maybe get them to research your competitors, review their websites, social media activity. You could also get them to research industry trends.
3. Have crystal clear rules of engagement. Let your prospects know … this is how we do business.

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry Exclusive Listener Offers
Get your online marketing sorted. Websites from $79 / month.

Register for a Key Person Of Influence Business Brand Accelerator Live Event
8-hours of business-changing content. No BS.

Choose a FREE audiobook from 180,000 title
What are you up for? Business? Horror? Romance? It’s all here.

INSPIRATIONAL MARKETING QUOTE

Some wise soul once said …

“Curiosity is the spark behind the spark of every great idea. The future, well, it belongs to the curious!”

‘Curiosity. The spark behind the spark of every great idea. The future belongs to the curious!’ @TimboReid
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OVER TO YOU

What was your biggest marketing learning pr ah-ha moment from today’s epsidoe?

Leave your comment below.

My guest and I respond to have and every one.

The post 302 – Cuddlist, Adam Lippin, says we’re sex obsessed but touch deprived – so he started a business to sort us out! appeared first on Small Business Big Marketing.

To make sure he was the real deal I ran his name by our resident online business expert, Paul Greenberg from the National Online Retailers Association to ensure that Tony would live up to the hype. Paul said that:

“Tony is a bit like a bumblebee. Where he technically shouldn’t be able to fly against the likes of Amazon but not only has he flown he’s soared!”

In this episode of Australia’s number 1 marketing show we cover:

• The key pillars of search engine optimisation (SEO) that are as true today as they were 15 years ago.
• How we’re still in the early throws of this whole ‘internet’ thing… Seriously!
• The ‘Entrepreneurial Mindset’.
• How to change your focus to abundance and stop worrying about those bills once and for all.
• How to be philanthropic while remaining true to (even building) your brand.

Also in this episode I discuss why I had no ‘hoo ha’ about episode 300 and a helpful marketing learning that you can take from it as well.

‘Size DOES matter on the internet’ @booktopia @TimboReid
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‘Focus on the SALES not the BILLS’ @booktopia @TimboReid
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EPISODE TIMELINE

00:33  Welcome & overview
02:39  Check-In
00:00  Guest introduction – Tony Nash of Booktopia
07:55  Interview – Part 1
26:35  Insights into Netregistry & Key Person Of Influence
28:48  Interview – Part 2
54:31  My Top 6 Attention Grabbers
56:57  Marketing Quote
57:24  Listener Feedback
59:19  Wrap-up & insights into next week’s guest

RESOURCES & LINKS MENTIONED

Booktopia’s official website

Episode 262 with Rand Fishkin on the best SEO tips for small business

Buy Timbo’s new marketing text book The Boomerang Effect

MY TOP 6 ATTENTION GRABBERS

1. Take heed of the four points Tony made that will lead you to being on page one of Google for keyword searches. If you need reminding of the detail, then re listen to episode 262 with Rand Fishkin of MOZ.
2. While we’re at it, size does matter on the Internet. The more pages your website has the better. That’s where helpful marketing kicks in. So buy my book!
3. Focus on sales. Not the bills! Have a mindset of abundance.
4. Embrace the entrepreneurial mindset. Take an attitude of ‘bring it on!’. And in doing so, clip the highs and lows.
5. Consider integrating a philanthropic program into your business. And in doing so, make it strategically relevant. Booktopia help improve the literacy levels of under-privileged Australians.
6. Read more!

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry Exclusive Listener Offers
Get your online marketing sorted. Websites from $79 / month.

Register for a Key Person Of Influence Business Brand Accelerator Live Event
8-hours of business-changing content. No BS.

Choose a FREE audiobook from 180,000 title
What are you up for? Business? Horror? Romance? It’s all here.

INSPIRATIONAL MARKETING QUOTE

Stephen Denny once said …

“If dogs don’t like your dog food,
the packaging doesn’t matter”

OVER TO YOU

What was your biggest marketing learning or ah-ha moment from today’s episode?

Leave your comment below.

My guest and I respond to each and every one.

The post 301 – Do you have the ‘Entrepreneurial Mindset’? Find out how to get it with Booktopia’s Tony Nash, Australia’s Number 1 Online Book Retailer appeared first on Small Business Big Marketing.

Check out this viral video (which he nailed in 1 take) for an explanation.

Now, before we get into the marketing GOLD Dan shares with us, I want you to go over to thankyou.co and buy a book.

Help aleviate poverty. Buy thankyou.co/chapterone @TimboReid @thankyou_aus
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If you’ve listened to the last two shows with Daniel Flynn you will know what an inspirational story the Thankyou journey has been. Now let’s talk about business courage. When Thankyou launched they were selling bottled water and bottled water only, going up against some giants in the FMCG (fast moving consumer goods) industry. After trying and failing for years to be stocked in Australia’s largest supermarkets they took to social media and asked their tribe to help. And help they did. Thankyou was finally stocked in stores and is outselling their global competitors in some areas.

Now Daniel’s written a book, Chapter One. Of course, this is not your run of the mill book or book launch. This book is literally written the ‘wrong’ way (it’s written in landscape). It also has no recommended retail price, you pay what you want because they aren’t really selling a book, they’re selling an idea.

Tune into this fireside chat as we:

• Recap the thankyou story.
• Explore Facebook vs Youtube Video.
• Talk about how this complex campaign works and the key call to action for the campaign.
• Talk challenging the conventions of the category you are in and the immense power of courage.

Do not miss this one guys, it is a cracker.

EPISODE TIMELINE

00:24  Welcome & overview
01:10  Guest introduction – Daniel Flynn of Thankyou
01:20  Interview
38:48  Wrap-up

RESOURCES & LINKS MENTIONED

Thankyou Official Site

Daniel’s Book Chapter One

Episode #136 with Daniel Flynn on how to enter a crowded market

Episode #147 with Daniel Flynn with (more) lessons in business courage

Buy Timbo’s new marketing text book The Boomerang Effect

MY TOP 4 ATTENTION GRABBERS

1. Manage stress by taking a long-term view.
2. Take one day off everything each week – email, social media, meetings, work discussions. Everything.
3. Always be thinking about how you can break conventions – challenge the way things are done.
4. Be resourceful. You don’t need as much money as you think in order to create effective marketing.

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry Exclusive Listener Offers
Get your online marketing sorted. Websites from $79 / month.

Register for a Key Person Of Influence Business Brand Accelerator Live Event
8-hours of business-changing content. No BS.

Choose a FREE audiobook from 180,000 title
What are you up for? Business? Horror? Romance? It’s all here.

OVER TO YOU

What was your biggest marketing learning or ah-ha moment from today’s episode?

Leave your comment below.

My guest and I respond to each and every one.

The post 300 – Thankyou’s Daniel Flynn urgently needs our help appeared first on Small Business Big Marketing.

Have you ever wondered if you can make money blogging? Well wonder no more. Harry Campbell (The Rideshare Guy) talks us through not only his transition from climbing the corporate ladder at Boeing to taking the leap into his own driving business but also making some serious money through his blog. We’ll also explore a day in the life of Harry which is no ordinary day and is measured and documented like an engineer could.

Join me in this fireside chat as we dive deep on:

• The Rideshare Guy – Harry Campbell’s story. He’s an Uber driver who now also helps other Uber drivers build solid rideshare businesses through his blog and podcast.
• How he grew his business by 500% in 6 months.
• The importance of creating helpful content and the excitement of having a side hustle.
• Plus where he thinks Uber is headed.

Being helpful in your marketing is an amazing way to build a business @TheRideShareGuy
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‘Business owners need to spend more time improving their their core product’ @TheRideShareGuy
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‘Listen to what the market is asking; then answer it better than the competition’ @TheRideShareGuy
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Also in this week’s instalment of Australia’s best marketing podcast I’ve got two really exciting pieces of news on the home front.

Firstly, my book is (finally) done and printed. You can grab yourself a real life physical copy of The Boomerang Effect now.

Secondly, it’s just been confirmed that I will be the emcee of the Telstra 2016 Business Awards nationally. In their 24th year, these awards celebrate the achievements and entrepreneurial spirit of small businesses across Australia. I couldn’t be more excited to be a part of it.

Yep, it’s another big show, so let’s get stuck … right in.

EPISODE TIMELINE

00:42  Welcome & overview
03:10  Check-In
05:25  Guest introduction – Harry Campbell of The Rideshare Guy
07:10  Interview – Part 1
19:45  Insights into Netregistry & Key Person Of Influence
21:55  Interview – Part 2
51:45  My Top 6 Attention Grabbers
55:12  Marketing Quote of the Week
56:44  Wrap-up & insights into next week’s guest

RESOURCES & LINKS MENTIONED

The Ride Share Guy’s official website

Telstra Business Awards 2016 (of which I will be the emcee)

Buy my new book – The Boomerang Effect

Rescue Time – The time tracking tool Harry uses

MY TOP 6 ATTENTION GRABBERS

1. Put your face in your marketing. This doesn’t mean that you have to front all your marketing touch points; but at least let people see that you’re a real person. And if you’re not a real person then grab a stockshot!
2. Consider being the GO TO person in your industry. And if there already is one then think about what niche you could own. Or do it better than they’re doing it! This is what the KPI program is great at! KPI.com/Timbo
3. When creating helpful content, I love Harry’s idea of talking about things from first hand experience – and when you do that, be sure to tell the whole story and better than anyone else.
4. Smash processes – do all your emails in one hit. Do all your social media in one hit. Make all you phone calls in one hit! And make a game of it. If you want to know how to do that go back and listen to my chat with real estate agent of the year James Tostevin. He makes 200 calls per week!
5. Have a side hustle that you’re passionate about. A way to generate some income beyond your day job. That could be selling things on eBay or podcasting on a topic you love.
6. Hit reporters up on Twitter.

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry Exclusive Listener Offers
Get your online marketing sorted. Websites from $79 / month.

Register for a Key Person Of Influence Business Brand Accelerator Live Event
8-hours of business-changing content. No BS.

Choose a FREE audiobook from 180,000 title
What are you up for? Business? Horror? Romance? It’s all here.

INSPIRATIONAL MARKETING QUOTE

Dan Zarrella of Hubspot once said …

“For every action,there is an equal and opposite reaction, plus a social media over-reaction!”

OVER TO YOU

What was your biggest marketing learning pr ah-ha moment from today’s episode?

Leave your comment below.

My guest and I respond to have and every one.

The post 299 – How To Build An Online Business Using Niche Blogging & Podcasting with Harry Campbell, The Rideshare Guy appeared first on Small Business Big Marketing.

You know what it’s like…

You would record a video to put on the website, but what if people don’t like it?

You would post more on social media but what if it doesn’t get any shares, likes, follows?

You would follow your passion, but people will think it’s stupid.

We’ve all been there… worried about what ‘those people’ will think.

My guest today is Julie Cross, and her story is truly inspirational. Having her hubby pass away unexpectedly a few years ago, Julie was left to be the sole parent of two boys including her beautiful young autistic son – but as she says in her bio, “…it’s our real life experiences that form the foundation of an authentic and relatable message.”

‘Be a bright light in a world of beige’ @JulieSprkles @TimboReid
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‘Where sparkle resides, fear subsides’ @JulieSprkles @TimboReid
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In this fireside chat with Miss Sparkle herself we uncover:

• How to own your own space – to be yourself in both your marketing and personal brand development
• How the wearing of a little black bikini took Julie’s business to another level
• How Facebook has been amazing for her business’s growth
• Why and how to get over irrational fears we all have as motivated business owners  PLUS plenty more

Julie is here to inspire you to… well… stop caring. Well, at least about what other people think.

Storytelling is #data with #soul @JulieSprkles @TimboReid
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Also in this episode of Australia’s best marketing podcast we also cover how I got my nose out of joint and my ego bruised by a newspaper article on Podcasting (I got some sage advice from Sam Elam our resident PR pro to help me calm down).

There are a couple of key dates to mark in your diaries:

Pitch The Media (which I’ll be attending):

• Meet a whole lot of journos
• Get a tour of 3AW
• Spend the morning crafting your pitch with the expert team from PR Manoeuvres
• Then pitch live to Huffington Post editor, Channel 10 Chief of Staff, 3AW producers and Smart Company journo

$100 off use promo code TIMBO

KPI Brand Accelerator Events (I’ll be going to the Melbourne one):

Learn the 5 steps to expanding your business career or team.

1. The Perfect Pitch
2. Publish Content
3. Creating Hot Products
4. Raise Your Profile
5. Partners & Joint Ventures

Brisbane – March 05, 2016

Sydney – April 01, 2016

Melbourne – April 15, 2016

keypersonofinfluence.com/timbo

Also, I give you an update on my book that will hit a real life printer this week! And a forum member shares an interesting point-of-view about criticism resulting from last week’s episode.

Yep, you guessed. Another big episode of your favourite marketing podcast.

EPISODE TIMELINE

00:40  Welcome & overview
03:50  Check-In
06:17  Guest introduction – Julie Cross
08:04  Interview – Part 1
24:19  Insights into Netregistry & Key Person Of Influence
26:30  Interview – Part 2
48:18  My Top 3 Attention Grabbers
49:50  Marketing Quote
50:25  Chat with PR Expert Sam Elam
57:58 Listener Feedback
60:18  Wrap-up & insights into next week’s guest

RESOURCES & LINKS MENTIONED

Julie Cross’s Official Website 

Episode 296 with Jay Baer on hugging your haters

Article from The Age on Podcasting

Episode 273 with Sam Elam from Media Manoeuvres on gaining earned media coverage

MY TOP 3 ATTENTION GRABBERS

1. Decide now to own your space – stuff what others say, get over any irrational fears you have that are holding you back, and just get on with being your best self.
2. Stop trying to be everything to everyone. “We just need enough of the people, enough of the time.”
3. Find the story behind each and every product, service or offering. As Jules says, storytelling is simply data with soul attached.

‘We just need enough of the people, enough of the time’ @JulieSprkles @TimboReid
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EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry Exclusive Listener Offers
Get your online marketing sorted. Websites from $79 / month.

Register for a Key Person Of Influence Business Brand Accelerator Live Event
8-hours of business-changing content. No BS.

Choose a FREE audiobook from 180,000 title
What are you up for? Business? Horror? Romance? It’s all here.

INSPIRATIONAL MARKETING QUOTE

Paul Ryan once said …

“Behind every small business, there’s a story worth knowing. All the corner shops in our towns and cities, the cafes, dry cleaners, gyms, hair salons and hardware stores – these didn’t come out of nowhere.”

OVER TO YOU

What was your biggest marketing learning pr ah-ha moment from today’s episode?

Leave your comment below.

My guest and I respond to have and every one.

The post 298 – Mrs Sparkle Herself Julie Cross Explains How to Own Your Own Space & Feel Great About Who You Are appeared first on Small Business Big Marketing.

How’s this for an unusual career progression leading to huge success!
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The first is that he never had the ultimate intention of becoming a finance broker. He graduated from Adelaide University with a BAS in aquatic ecology. A year later he became a policeman and spent five years in the police.

During this time he became a part time broker with Money Advisors and soon realised being a broker was in his blood, something which came naturally to him.

If you’re concerned about changing careers. Don’t be. Check this guy’s story!
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The second is that since Scott founded Finance Life, he now services over 1,000 clients and employs seven people. He has built a very reputable and successful small business.

Listen in to hear how he did it.

Plus I give an update on my new book – The Boomerang Effect. I share what someone seeded me with this week. And I’ve got some great feedback from a listener who’s now supporting his family with his new business that’s just a year old.

Inspiring stuff .. jam-packed into one epsidoe of Australia’s best marketing podcast ;0)

EPISODE TIMELINE

00:42  Welcome & overview
02:57  Today’s guest introduction – Scott Mathews of Finance Life
05:47  Interview with Scott Matthews – Part 1
15:28  Insights into Netregistry & Key Person Of Influence
17:44  Interview with Scott Matthews – Part 2
35:18  My top 3 attention grabbers from my chat with Scott Matthews
39:24 Marketing quote of the week
39:44 An update on my book The Boomerang Effect
41:11  An event update for NORA and KPI
43:02  Listener feedback
45:42  Timbo’s been seeded
47:04  Wrap-up and insights into next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.

Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.

Choose a FREE audio book from 180,000 titles
What are you up for? Business? Horror? Romance? It’s all here.

RESOURCES & LINKS MENTIONED

Finance Life’s official website

Interview with Shane Tilley all about the best email marketing tips

Upcoming NORA events

Huds and Toke sent Mr Charlie Bucket some doggy treats

MY TOP 3 MARKETING ATTENTION GRABBERS

1. 1. 1. Put effort into managing your database – even if it involves getting your Mum involved! And once you’ve got it under control (your database not your mother) then use it! A weekly email is a good place to start. Go back and listen to episode 131 with email marketing expert Shayne Tilley – it’s a cracker!
      2. Ask questions of your prospects – get to know them and name them feel special – before bombarding them with information about yourself.
      3. Always have a big goal to aim for. Even a little goal for that matter. I’m not the biggest goal setter, but I’ve just started to employ a technique that Tim Ferris shared in a recent blog post – I’ll reveal more in a future episode if it works!

INSPIRATIONAL MARKETING QUOTE

Dan Zarrella of HUBspot once said …

“The next time you hear a social media myth, question it.
Ask for proof, and ask out loud!”

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 297 – This Most Unusual Career Progression Lead Finance Broker Scott Matthews To Huge Success appeared first on Small Business Big Marketing.

How to deal with customer complaints AKA why we should hug our haters!
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And that’s exactly what today’s guest, NY Times bestselling author Jay Baer teaches in his new marketing book lovingly titled Hug Your Haters. Join us as we discuss:

• how, where and why people complain
• how and when consumers expect a response when they complain
• the impact of answering (or ignoring) a customer
• the differences in complaint type and expectations by industry

‘Praise is the most overrated thing in life’ @JayBaer 
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Plus I share a wonderful a Small Business Big Marketing Forum Member has had with a simple video marketing play, an interesting request from a listener who thinks we need an episode on photography (specifically headshots), and I’ve got a motivational marketing quote that will have you anxiously looking at your watch!

Yep, another big episode of Australia’s best marketing podcast. Let’s do this!

EPISODE TIMELINE

00:28  Welcome & overview
02:50  A Forum Member shares a little win (actually, I think it’s a big one)
05:48  Today’s guest introduction – Jay Baer, author of Hug Your Haters
07:53  Interview with Jay Baer – Part 1
20:48  Insights into Netregistry & Key Person Of Influence
23:11  Interview with Jay Baer – Part 2
51:02  My top 3 attention grabbers from my chat with Jay Baer
53:23  Motivational marketing quote of the week
53:45  Listener feedback and idea
56:31  I appeared on a listener’s podcast
58:16  Wrap-up and insights into next week’s guest

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.

Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.

Choose a FREE audio book from 180,000 titles
What are you up for? Business? Horror? Romance? It’s all here.

RESOURCES & LINKS MENTIONED

Marketing speaker and author Jay baer’s official website
Buy Jay Baer’s book Hug Your Hater’s
My appearance on the Luke & Susie Show
Thanks photographer & listener Tony Rogers for an idea for an upcoming episode

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. 1. Adopt the Hug Your Haters mindset! Embrace them for all they’re worth.
   2. Actively encourage feedback and make it easy for people to provide it.
   3. Take the complaint offline after two responses from the hater. Otherwise I can see it becoming a mudslinging match.

INSPIRATIONAL MARKETING QUOTE

Neil Fiore once said …

“There’s a myth that time is money. In fact, time is more precious than money.
It’s a non-renewable resource. Once you’ve spent it, and if you’ve spent it badly, it’s gone forever.”

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 296 – Jay Baer, author of Hug Your Haters, explains how to deal with customer complaints. appeared first on Small Business Big Marketing.

This small business had a Modern Family star appear in her marketing free-of-charge #clever
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Melissa first appeared on this show way back on episode 197. Back then she had a nice little cleaning business in Toronto, that she marketed through some very helpful how-to cleaning videos.

Well, she still has nice little cleaning business has grown into a nice little business with multiple revenue streams well beyond cleaning. If you ever wondered if being helpful in your marketing was a valuable strategy, then here’s all the proof you need.

Listen in as Melissa shares:

• • How helpful marketing has lead to multiple revenue streams
  • Has built her a personal brand beyond her wildest dreams
  • How she managed to get a Modern Family star to appear in her marketing – for nicks!
  • Plus soooo much more!

This house cleaner has created additional revenue streams through very smart #marketing
Click To Tweet

Plus I give an update on my book. Yep. It’s finished. With the printer. And a three CD set I’ve put together covering six interviews I’ve done across remarkable marketing, video marketing and eCommerce marketing.

OMG, another big episode of Australia’s best marketing podcast. Let’s do this!

EPISODE TIMELINE

00:38  Welcome & overview
03:08  Time for a check-in on the week
05:25  Today’s guest introduction – Melissa Maker of Clean My Space
06:56  Interview with Melissa Maker – Part 1
26:57  Insights into Netregistry & Key Person Of Influence
29:17  Interview with Melissa Maker – Part 2
50:03  My top 3 attention grabbers from my chat with Melissa Maker
52:07  Motivational marketing quote of the week
52:22  Listener question about advertising audio volumes
56:05  Listener feedback
57:11  Wrap-up and insights into next week’s guest

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.

Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.

Choose a FREE audio book from 180,000 titles
What are you up for? Business? Horror? Romance? It’s all here.

RESOURCES & LINKS MENTIONED

Clean My Space official website

Clean My Space official YouTube channel

My first interview with Melissa Maker back in episode 197

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. 1. Create helpful marketing. Amazing things happen. If this concept continues to evade you then don’t stress, as my new book will be out shortly. Register here to be on my mailing list.
   2. Create content that the average Google user would look up.
   3. Repurpose your content – one of Melissa’s videos become at least five content pieces.

INSPIRATIONAL MARKETING QUOTE

“Leverage that one strength that you have;
that no one else, anywhere in this world, can be you! ”

King Content, Tom Wheatland

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 295 – Modern Family star appears in this Toronto house cleaning business’s marketing free-of-charge! appeared first on Small Business Big Marketing.

Go behind-the-scenes of one of the world’s most viral videos
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Come behind-the-scenes with it’s creator and Squatty Potty co-founder Bobby Edwards as he explains:

• Why Squatty Potty exists in the first place
• Where the idea for the Squatty Potty video came from
• Why having the courage for a big marketing idea is critical
• How much the video cost
• And so much more

This video has been watched 65 million times and increased sales 600%!
Click To Tweet

Plus I share a productivity hack that’s saving me time and making my emails infinitely more interesting.

Yep, it’s another big episode of Australia’s best marketing podcast … so let’s get stuck right in

EPISODE TIMELINE

00:50  Welcome & overview
03:09  How I’m making my emails more interesting
05:40  Today’s guest introduction – Booby Edwards of Squatty Potty
07:25  Interview with Bobby Edwards – Part 1
19:05  Insights in to Netregistry & Key Person Of Influence
21:12  Interview with Bobby Edwards – Part 2
35:57  My top 3 attention grabbers from my chat with Bobby Edwards
38:33  Motivational marketing quote of the week
38:55  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.

Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.

RESOURCES & LINKS MENTIONED

The Squatty Potty Unicorn video:

Squatty Potty US website

Squatty Potty store locater

Simple Recorder

Last week’s episode with Luke Hampshire of Fly Airly

MY TOP 3 MARKETING ATTENTION GRABBERS

1. 1. Have the courage to go for a big idea. Whether that be a big marketing idea like a having a unicorn demonstrate your product to setting a Guinness World Record (past guest Arthur Greeno set two of these) to simply running with a brave subject line in your next email … try something that makes you feel slightly uncomfortable.
   2. I love the fact that Bobby employed the video agency because he’d fallen in love with some previous work they’d done. Look out for marketing you love and then find who created it. It might be a logo – so go find the graphic designer. It might be some great copy – so go find the copywriter.
   3. Don’t underestimate the power of Facebook videos. I guess we all think of YouTube as being the home of video; but 15 million YouTube views versus 50 million on facebook is quite a difference. Test it for yourself.

INSPIRATIONAL MARKETING QUOTE

“Why join the Navy when you can be a pirate?”

Steve Jobs

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 294 – Viral video creator Bobby Edwards of Squatty Potty explains how one video generated 65M views & increased sales by 600%. appeared first on Small Business Big Marketing.

What an amazing story of three blokes starting Australia’s newest airline (with a twist)
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Luke Hampshire is the co founder of Fly Airly – a very different kind of airline.

“How different?” Well, put it this way, Fly Airly flies only between three of Australia’s main cities – Melbourne, Sydney & Canberra – and it’s a membership-based pricing model in which they charge a flat monthly fee which allows you to fly as often as you like.

Cool, huh? Brave, definitely!

Love this disruptive idea for the airline business. Look out @Qantas!
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In this very candid interview, Luke shares:

• Where the idea for Fly Airly came from?
• How you actually get an airline idea off the ground
• The success they had from one simple press interview
• How they came up with the pricing model
• The costs associated with starting an airline
• Plus plenty more.

Plus in today’s episode of your favourite marketing podcast, I give some support to the Marketing Manager over at Brumby’s, share some feedback from the guitarist of heavy metal band Lord, and read some feedback from a long time listener who’s had some great success with some very simple videos.

Yep, you guessed it … another blindingly great epsidoe of the best marketing podcast going around.

EPISODE TIMELINE

00:29  Welcome & overview
02:52  A quick whinge in support of Brumby’s marketing manager
05:26  Some listener feedback
09:02  Today’s guest introduction – Luke Hampshire of Fly Airly
09:57  Interview with Luke Hampshire – Part 1
23:26  Insights in to Key Person Of Influence & Netregistry
25:23  Interview with Luke Hampshire – Part 2
41:11  My top 3 marketing learnings fro my chat with Luke Hampshire
44:39  Motivational marketing quote of the week
45:00 Update from long time listener James Axisa
47:48  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.

Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.

RESOURCES & LINKS MENTIONED

Fly Airly’s official website

Fly Airly on Twitter

James Axisa of Bay Beans

Lord’s official website

MY TOP 3 ATTENTION GRABBERS FROM THIS EPISODE

1. 1. I love the monthly Membership pricing model – what can you charge a monthly recurring fee for?
   2. Ask how you can disrupt your industry? Branson’s entire strategy is based around challenging the status quo. An effective exercise is to list all the conventions of your industry then flip them 180 degrees. Who knows what crazy ideas may show themselves.
   3. The warning bells sounded when Luke suggested he was a bit of a creative at heart and would be tackling a lot of the marketing himself. I get that cash flow is everything, and marketing can cost (although not as much as we all think, right?!), but I also know just how important getting some key marketing touch points is when launching a business – particularly one that’s such a high involvement purchase.

INSPIRATIONAL MARKETING QUOTE

“If someone offers you an amazing opportunity
but you’re not sure you can do it;
say yes, then learn how to do it later.”

Sir Richard Branson

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 293 – Start-up airline Fly Airly aims to disrupt how you fly from Sydney to Melbourne appeared first on Small Business Big Marketing.

How a financial adviser’s personal brand expedited his new business’s growth
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Last time Charles Badenach appeared on this show he was a successful financial adviser stuck in a cubicle working for the man. Fast forward three years and he’s still a successful financial adviser working for himself. Yep, he started Main Street Financial, a Tasmanian-based financial planning business and he’s never look ed back.

Join me as Charles:

• Explains how his already strong personal brand helped expediate the growth of his new business
• How he got Main Street Financial to market
• What marketing is working for him

Plus I have a question from a listener who’s operating in a niche and is asking how to better target their prospects, as well as a flirtatious motivational marketing quote.

Personal branding, niche marketing and winking at women – all covered in this episode!
Click To Tweet

Yep, another big epsidoe of the best marketing podcast going around, so let’s get stuck, right in!

EPISODE TIMELINE

00:42  Welcome & overview
03:16  Listener question about niche marketing
07:20 Motivation marketing quote of the week
07:44  Today’s guest introduction – Charles Badenach
09:07  Interview with Charles Badenach – Part 1
18:05  Insights in to Netregistry
18:57  Interview with Charles Badenach – Part 2
38:22  My top 3 marketing learnings fro my chat with Charles Badenach
40:39  Wrap-up and insights in to next week’s guests

EPISODE SPONSOR (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

RESOURCES & LINKS MENTIONED

Main Street Financial’s offical website

Main Street Financial on Twitter

Charles on Twitter

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. 1. Do things others won’t do to get the results others won’t get.
   2. Check out Google Sites as a way of creating an Intranet. I know a lot of businesses that also use it as a place to store all their standard operating procedures. In fact, just last week, we held a Members’ Only webinar inside The Small Business Big Marketing Forum in which Google Apps expert Peter Moriaty walked us through some of the simple and free productivity tools Google make available to us.
   3. Are you fishing where the fish are? Sounds obvious, but sometimes we can cast your marketing net too wide, hoping to catch anything. But do you really want to catch anything. So here’s an idea -set aside an hour or two to trial some very targeted marketing that only talks to people you want as customers or clients.

INSPIRATIONAL MARKETING QUOTE

“Doing business without marketing is like winking at a girl in the dark.
You know what you’re doing, but nobody else does!”

Anon

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment. ?????? ???? ?? ?????? ?????? ?????? ?????????

The post 292 – Here’s Why You Need a Personal Brand, with Charles Badenach of Main Street Financial appeared first on Small Business Big Marketing.

He bought the business because it was under done – and the upside was huge. He now has his wife and kids involved and he L O V E S what he’s doing. If you want to know what it’s like to not have a job but earn good money then listen in – as Gary and his team have mastered the art of loving what they do.

Check this guy out – he’s built a business he absolutely loves!
Click To Tweet

Plus I update you on my 2016 social media strategy, and share some wonderful feedback from a listener who (by implementing marketing ideas learnt on this show) has increased revenues by 35% in just 9-months. Yep, marketing works ;0)

Listen as @TimboReid cracks the sads with social media
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Righto, enough jiba-jaba … let’s get on with Australia’s best marketing podcast.

EPISODE TIMELINE

00:36  Welcome & overview
03:02  Time for a check-in on the week
06:16  Today’s guest introduction – Gary Elliott
07:55  Interview with Gary Elliott – Part 1
21:16  Insights in to 99Designs & Netregistry
23:07  Interview with Gary Elliott – Part 2
35:45  My top 3 marketing learnings fro my chat with Gary Elliott
38:42  Motivational marketing quote of the week
38.57  Listener feedback
41:24  Wrap-up and insights in to upcoming guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.

RESOURCES & LINKS MENTIONED

Leisure Options Official Website

Leisure Options on Facebook

Listen feedback from Macs-4-U

Join The Small Business Big Marketing Forum

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. 1. Do the hard yards of pulling together the key components of your marketing – your branding, style guide, policy & procedures, culture, website – put aside the time!
      
   2. Enter awards – industry, marketing, customer service, website and so on. They’re a great way to force you to pull all the information about your business into one place. I’ve had four business owners who’ve appeared on Shark Tank – and every one of them said the same.
   3. Produce a hard copy brochure that, if someone picked it up, would give them a crystal clear idea of what you do and why they need you. Four steps:
      • • Identify the problem you solve
        • Overview your solution
        • Detail your offer(s)
        • Provide an obvious next step

       

      ---

       

      INSPIRATIONAL MARKETING QUOTE

      “We need to stop interrupting what people are interested in,
      and be what people are interested in.”

      Craig Davis, Brand Karma

       

      ---

       

      OVER TO YOU …

      What was your biggest marketing learning or ah-ha moment from this episode?

      Leave your comment below.

      My guest and I respond to each and every comment.

The post 291 – What running a business you absolutely love sounds like with Gary Elliott of Leisure Options. appeared first on Small Business Big Marketing.

Listen in as we discuss:

• The importance of being helpful in your marketing
• Why getting started with your marketing is more important than perfecting it
• How to generate free publicity
• How to start blogging
• Why having your marketing radar on at all times will lead to some great content creation

Yep, another highly useful episode of Australia’s #1 marketing podcast … so let’s get stuck, right in!

BTW, here’s the email Braden sent me suggesting he’d make a great guest for an interview:

G’day Timbo,

How to do look at marketing and sales in an industry where marketing is very inward looking (hey, the opposition is doing that so I’ll do the same thing, just a little bit better), and sales is a dirty word in what is seen as a compassionate industry.

I am the Marketing Manager (and practice owner, vet, and handyman) of the Bunbury and Eaton Vet Clinics.www.bunburyvets.com.au

We purchased our first clinic in early 2012 and in three years doubled it’s turnover. We got cocky, purchased a second clinic last year, then experienced the perfect storm with roads being ripped up outside the clinic and an new clinic opening up just down the road.

Boy, did we learn a lot in a very short period of time. But being a couple of practical blokes, we rolled up our sleeves and got stuck in to some marketing. I wrote a book on New Dog Ownership (what I really did was write a series of blog articles for use on the website, then put them together as a book with just a bit of tweaking – it was great repurposing of material), got some coaching, and started to really look at the way we promoted the clinics.

As vets, we need to approach marketing from many angles. We need to attract new clients to even stay the same size (with animals only living 10-15 years, you’re going to lose 7-10% of your patients each year), work on our reminder system, hammer Facebook and try a few new things on our website. For example, we put our prices on our website. This certainly upset the other practices locally as there is the long tradition of not doing this for some reason, but I figure that if I want to know a price and I can’t find it on a website, I will go to the next one until I can find an answer. I wanted to be the one they got the answer from and then stopped looking.

I also decided to use helpful marketing. For example, I did one blog post listing the dog kennels and catteries in our area which still gets around 130 hits per month. We don’t have kennel facilities ourselves, but it’s a great way to have people find out about us.

We have increased our website trafic from 850/month to around 3500/month in the last 12 years, and the second clinic we purchased is now experiencing around 30-50% growth compared to the same time last year. A result we’re pretty proud of.

There’s still a lot more work to be done (I set aside 8 hours/week for marketing now, which I think is very rare in the vet profession) but I thoroughly enjoy this side of business ownership

Anyway, I won’t take up more of your time. I really enjoy the podcast and it’s great to get some new ideas on a regular basis, but above all else it’s just the inspiration that’s helpful. If you think I could contribute something to the show, please feel free to drop me a line.

Keep the G O L D dripping.

Braden

EPISODE TIMELINE

00:30  Welcome & overview
02:50  Time for a check-in on the week
06:00  Today’s guest introduction – Braden Collins
07:26  Interview with Braden Collins – Part 1
25:18  Insights in to 99Designs & Netregistry
27:06  Interview with Braden Collins – Part 2
42:05  My top 3 marketing learnings fro my chat with Braden Collins
44:15  Motivational marketing quote of the week
34:09  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.

RESOURCES & LINKS MENTIONED

Bunbury Vet’s official website

Let Braden Collins know (via Twitter) you heard him on the show

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

How to market your business in a compassionate industry #marketing
Click To Tweet

Here’s a great example of a vet who’s doing some very effective marketing
Click To Tweet

Marketing doesn’t need to be hard to be effective. Just ask @bunburyvets
Click To Tweet

This vet shares some insanely simple yet effective marketing ideas
Click To Tweet

You can market your ass off; but if your product sucks, you’re dead! @GaryVee
Click To Tweet

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Be helpful with your marketing. Share that mountain of knowledge you’re standing on openly and freely knowing that you will build a tribe of long-term, loyal followers.
2. Always have your marketing radar on – be on the look out for opportunities to promote your personal and business brands.
3. Adopt a philosophy of ‘good enough’ – because perfection gets in the way of production … every time.

INSPIRATIONAL MARKETING QUOTE

“You can market your ass off; but if your product or service sucks … you’re dead!”

Gary Vaynerchuck

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 290 – How To Successfully Market Your Business In An Industry Where ‘Marketing’ Is A Dirty Word appeared first on Small Business Big Marketing.

Clay Clark started his first business, DJ Connection, out of his college dorm room, grew it to 4,000 events per year and sold it becoming Entrepreneur of the Year as a 20-year-old. Clark later when on to launch nine successful businesses in a variety of industries and has been doing business consulting for the last 10 years. He now mentors millions online with Thrive15.com.

Join me as we discuss:

• How to generate more leads
• How and why to charge a monthly membership
• The art of being generous
• And plenty of more marketing ideas

PLUS in today’s episode of Australia’s best marketing podcast, I help a listener with some ideas about how to create remarkable marketing in an industry he considers to be boring and occasionally upsetting!

You ready? Excellent. Let’s do this …

EPISODE TIMELINE

00:36  Welcome & overview
02:58  Time for a check-in on the week
04:55  Today’s guest introduction – Clay Clark
07:10  Interview with Clay Clark – Part 1
20:13  Insights in to 99Designs & Netregistry
33:21  Interview with Clay Clark – Part 2
32:05  My top 3 marketing learnings fro my chat with Clay Clark
36:08  Listener Questions
41:05  Listener Feedback
43:32  Motivational marketing quote of the week
44:03  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.

RESOURCES & LINKS MENTIONED

Clay Clark’s offical speaker’s website

Clay Clark on Twitter

Thrive15 – started by Clay

Elephant In The Room Men’s Grooming Lounge

Grab a free copy of The Ultimate Sales Machine over here

Other Thrive15 guests who’ve appeared on this podcast:

• Arthur Greeno on how to create remarkable marketing
• Dr. Robert Zoellner on how to create a point-of-difference in a crowded marketplace

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

Join @TimboReid as he talks to @TheClayClark about how to generate more leads
Click To Tweet

How to generate more leads with @TheClayClark
Click To Tweet

Identify your top 100 buyers then target them says @TheClayClark #MoreLeads
Click To Tweet

Today’s episode includes a brilliant quote from #MichaelJordan
Click To Tweet

The Ultimate Sales Machine book is behind this lead generating idea
Click To Tweet

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Identify your top 100 ideal buyers and begin targeting them – you can grab a free copy of the book The Ultimate Sales Machine here.
2. Figure out how you can create a product or service that will enable you to charge a monthly membership fee for – who would have thought a men’s hairdressers could do that?!
3. Be generous. Clay asked me (unprompted) after the interview where was the win / win in which we could both help each other grow our businesses. What a great question to ask. He then offered to help me grow my listener audience. Very kind

INSPIRATIONAL MARKETING QUOTE

“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over, and over, and over agin. And that’s why I succeed.””

Michael Jordan

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 289 – How To Generate More Leads With Clay Clark from Thrive15 appeared first on Small Business Big Marketing.

Listen in to Australia’s best marketing podcast as I chat with Leena about:

• Escaping the corporate cubicle
• Where the idea for Bike ‘n Blend came from
• How she got the idea to market
• And plenty more marketing insights

Plus I share some listener feedback from someone who’s taking some serious marketing action; and I’ve got a motivational quote that’s more of kick in the butt!

EPISODE TIMELINE

00:28  Welcome & overview
03:01  Today’s guest introduction – Leena van Raay
04:37  Interview with Leena van Raay – Part 1
17:16  Insights in to 99Designs & Netregistry
19:09  Interview with Leena van Raay – Part 2
24:26  My top 3 marketing learnings from my chat with Leena van Raay
26:54  Listener feedback
30:00  Motivational marketing quote of the week
34:15  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.

RESOURCES & LINKS MENTIONED

Bike ‘N Blend’s official website
Leena van Raay on Twitter

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

Get on ya bike and do something you love. That’s literally what this business did!
Click To Tweet

This business owner is living her passion
Click To Tweet

Are you tuning in to Australia’s best marketing podcast
Click To Tweet

Join @TimboReid as he talks marketing with @BikeNBlend
Click To Tweet

‘Most fear is just bad management of our mental faculties. Get over it!’ @BrendonBurchard
Click To Tweet

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Carry a journal around and capture ideas as you see them. Revisit those ideas weekly …
   and implement one. Just one!
2. Don’t discount the whacky ideas. People may laugh, but you will to if a whacky idea takes off!
3. Seek out big partnerships – they can give such massive leverage. Think big about who you can partner up with.

INSPIRATIONAL MARKETING QUOTE

“Most fear is just bad management of our mental faculties. Get over it!”

Brendon Burchard

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 288 – Get On Your Bike & Do Something You Love, With Leena van Raay of Bike ‘n Blend appeared first on Small Business Big Marketing.

Phil Leahy found himself bankrupt after owning a number of radio stations around Australia. But instead of giving up, he discovered eBay and dug his way out of a very big hole by selling music memorabilia and CDs that he’d collected during his radio days.

After getting that business to a lazy $5 million dollars in turn over, he turned his eye to pulling together PESA (Professional eBay Sellers Alliance) – which is now Australia’s largest eCommerce conference.

This is a wonderful story of never giving up, with a solid sprinkling of how to give back. PESA (now called The Internet Conference) is now celebrating its tenth year in Australia, and Phil has now taken the concept over to Las Vegas where he’s running his second conference in 2016.

Join me as we discuss:

• The power of live events
• Why we need to give to receive
• Why it’s (occasionally) important to be the dumbest person in the room

Plus in today’s episode we find time for a quick check-in, I share a motivational quote about living the life you deserve, and I share some feedback from two motivated business owners who have successfully taken some swift marketing action.

Yep, you guessed it … another massive episode of Australia’s best marketing podcast.

So let’s get stuck right in!

EPISODE TIMELINE

00:32  Welcome & overview
03:14  Check-In
06:31  Today’s guest introduction – Phil Leahy
07:45  Interview with Phil Leahy – Part 1
23:21  Marketing insights in to Key Person Of Influence
24:45  Interview with Phil Leahy – Part 2
39:00  My top 3 marketing learnings from my chat with Phil Leahy
41:03  Motivational marketing quote of the week
41:20  Listener Feedback
45:52  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.

Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.

Choose a FREE audio book from 180,000 titles
What are you up for? Business? Horror? Romance? It’s all here.

RESOURCES & LINKS MENTIONED

The Internet Conference’s official website

Phil Leahy on Twitter

Past eCommerce rock stars who’ve appeared on this show:

Dean Salakas of The Party People

Paul Nieuwenhuys of Hooked Online & Sinker

Paul Greenberg of NORA

Nathan Huppatz of Costumes.com.au

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

The Internet Conference’s @PhilLeahy shares an inspirational business story
Click To Tweet

From bankruptcy to a life worth living
Click To Tweet

‘Business owners are heroes’ @PhilLeahy
Click To Tweet

‘As business owners we must deliver fantastic content’ @PhilLeahy
Click To Tweet

‘Get out and meet peeps – there’s only so much to learn from a Google search’
Click To Tweet

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Run a live event – but be sure to offer great content. Avoid the sell at all costs. And don’t be afraid to charge for it – it will reduce RSVPs but increase attendance.
2. Give to receive. Tell don’t sell. What are you holding on to in your business because you don’t want people copying you?
3. Look for opportunities to be the dumbest person in the room. Go to more conferences. never stop learning.

INSPIRATIONAL MARKETING QUOTE

“Entrepreneurship is living a few years of your life like most people won’t,
so you can spend the rest of your life like most people can’t”

 Anon

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 287 – How To Go From Bankruptcy To A Dream Business With Phil Leahy appeared first on Small Business Big Marketing.

Today’s guest is Kate Johansson, the founder of KOJA Health, a real food supplement business. She has a personal passion for health and wellness and is keen to get real food back on the shelves for Australian consumers.

Today I chat with Kate about how to build a healthy brand.

Kate’s inspiration to start KOJA came from her role at a supplement company with one of Australia’s largest sports teams. She realised that synthetic multivitamins and pills were quickly becoming a household item for many Australians who were seeking to improve their health, and she strongly believed that they had nothing to do with living a healthy and happy life. So she developed KOJA as a real food alternative.

KOJA is a range of breakfast toppers and salad toppers that are all nutrient dense mixes of nuts, seeds, and super foods. Expanding the range with new products is just one of the many ways she plans to increase her market share in the next few months.

Kate’s mission is clear; to do whatever it takes to get Australians eating better food.

Join me on Australia’s best marketing podcast as Kate talks about:

• How she’s gone about creating a healthy brand
• The importance of story-telling in her marketing
• What she leant from her appearance on Shark Tank Australia
• And plenty more

Plus I help a listener with some ideas of building his business in Japan.

Yep. You guessed it. It’s another big episode of Australia’s best marketing podcast – so let’s get stuck, right in.

EPISODE TIMELINE

00:32  Welcome & overview
02:58  Today’s guest introduction – Kate Johansson
04:04  Interview with Kate Johansson – Part 1
18:57  Marketing insights in to 99Designs & Netregistry
20:49  Interview with Kate Johansson – Part 2
42:59  My top 3 marketing learnings from my chat with Kate Johansson
44:45  Listener Questions
48:24 Motivational marketing quote of the week
48:40  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.

RESOURCES & LINKS MENTIONED

KOJA’s official website
Kate on Twitter
Kate Johansson on Shark Tank
Previous guests who’ve also appeared on Shark Tank:
Scott Boocock from HEGS
Travis Osborne of Mobile Tyre Service
Dean Salakas from The Party People

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

A very healthy little brand in the making
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How to build a healthy brand with Kate from @KOJAhealth
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I stated this interview challenging my guest to a cheeky little truth or dare
Click To Tweet

When the shi* hits the fan – be sure to let your clients know
Click To Tweet

Check out these great marketing insights from Kate Johansson, founder of @KOJAhealth
Click To Tweet

MY TOP 4 MARKETING TIPS FROM THIS EPISODE

1. Ensure you present your business as well as you can – that includes all your marketing touch points – logo, brochure ware, website, car wrap, uniforms etc. If you need help then this free 99Designs coupon code – that’s a no-brainer.
2. Focus on all the positive things that are going on around you.
3. Pretend you’re going on Shark Tank in one weeks time – it’s a great opportunity to gather up everything about your business – your numbers, goals, strategies, projections and so on.
4. Keep your client communication channels open – always.

INSPIRATIONAL MARKETING QUOTE

“By working faithfully eight hours a day, you may eventually get to be boss, and work twelve hours a day. Or, you could start a business you love, and work will be come a hobby.”

Robert Frost (and Timbo ;0)

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 286 – How To Build a Heatlhy Brand With Kate Johannson From KOJA Health appeared first on Small Business Big Marketing.

As Grrrl Clothing say on their website – GRRRL is a brand new type of clothing company. We make real clothes for real grrrls who simply don’t care about what anybody else thinks. We celebrate everything female. For every woman. Recognising that all real grrrls come in all kinds of different shapes and packages. At our heart, we exist to bring all grrrls together to claim not just equality but our rightful sisterhood.

Join me on Australia’s best marketing podcast as Kortney shares:

• Why she chose to sponsor Holly Holm
• How she went about securing the Holly Holm’s sponsorship
• What the Holly Holm’s sponsorship has done for her business
• Why listening to your intuition is critical in business

Yep. You guessed it. It’s another big episode of Australia’s best marketing podcast – so let’s get stuck, right in.

Oh, BTW, no I don’t like or support UFC … but you gotta admit, this is a great marketing story ;0)

EPISODE TIMELINE

00:32  Welcome & overview
02:55  Today’s guest introduction – Kortney Olson
05:25  Interview with Kortney Olson – Part 1
17:33  Insights in to Key Person Of Influence
18:43  Interview with Kortney Olson – Part 2
26:14  My top 3 marketing learnings fro my chat with Kortney Olson
28:23  Motivational marketing quote of the week
28:55 Listener Feedback
31:13  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.

Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.

Choose a FREE audio book from 180,000 titles
What are you up for? Business? Horror? Romance? It’s all here.

RESOURCES & LINKS MENTIONED

Grrrl’s official website
Grrrl on Instagram
Many Rivers not-for-profit
Two books mentioned by Kortney:
The Biology of Belief – grab a free audio book copy here
Think & Grow Rich -grab a free audio book copy here
Another in-your-face fitness clothing brand

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

This start-up gambled 95% of its marketing budget on a sponsorship. See what happened next …
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‘Think like a victor, not a victim’ @GrrrlClothing
Click To Tweet

A massive sponsorship deal that paid off
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Kortney Olsen of @GrrrlClothing took a marketing risk that paid off big time
Click To Tweet

Success is connected with action. Successful folk keep moving. They make mistakes, but they don’t quit. #ConradHilton
Click To Tweet

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Listen to your intuition when it comes to making marketing decisions. Business decisions. Any decisions!
2. Take on a victor mentality … not a victim mentality.
3. Sponsoring a celebrity doesn’t need to be for just big business – take a calculated marketing risk, think about whom you could sponsor … then ask!

INSPIRATIONAL MARKETING QUOTE

“Success seems to be connected with action.
Successful people keep moving.
They make mistakes, but they don’t quit.”

Conrad Hilton

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 285 – Australian startup Grrrl gambled 95% of its marketing budget on a Holly Holm sponsorship appeared first on Small Business Big Marketing.

Nathan is the Publisher & Editor of Foundr Magazine, a digital magazine for young entrepreneurs on the App Store & Google Play store. He launched Foundr in March 2013 from his bedroom and very quickly it became a top 10 ranked ‘Business & Investing Magazine’.

Runner up for Publisher of the Year for 2015 in the Digital Magazine awards; he has had the pleasure of interviewing some of the most accomplished entrepreneurs around the world namely Sir Richard Branson, Arianna Huffington, Tim Ferris, Tony Robbins & Seth Godin.

I met Nathan at a conference we both spoke at recently. He’s a very unassuming guy, could possibly still get asked for ID at clubs (don’t tell him I said that ;0) … but most importantly, he’s a real hustler who’s very good at getting what he wants and making things happen.

In this fireside chat Nathan shares:

• Foundr Magazine was … well …. founded
• Marketing strategies that have produced exceptional results
• How he built a following of 443,000 Instagram followers
• Plus how he goes about snagging some amazing interviews

In today’s episode of Australia’s best marketing podcast, I started off by asking Nathan … what’s the scariest thing he’s ever done?

EPISODE TIMELINE

00:34  Welcome & overview
03:10  Today’s guest introduction – Nathan Chan
04:35  Interview with Nathan Chan – Part 1
18:55  Insights in to 99Designs & Netregistry
21:00  Interview with Nathan Chan – Part 2
52:45  My top 3 marketing learnings fro my chat with Nathan Chan
55:06  Motivational marketing quote of the week
55:22  Listener question
58:53  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.

RESOURCES & LINKS MENTIONED

Foundr Magazine’s offical website
Nathan Chan on Twitter
Nathan’s Instagram training course

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

Come behind-the-scenes with @FoundrMag ‘s @NathanHChan
Click To Tweet

How to use @Instagram to send peeps into your sales funnel with @NathanHChan
Click To Tweet

How to start an online magazine
Click To Tweet

Learn how to hustle with @FoundrMag ‘s @NathanHChan
Click To Tweet

‘Small business isn’t for the faint heart. It’s for the brave, patient and persistent. It’s for the overcomer.’
Click To Tweet

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Consider how you can add social proof to your marketing message – learn how to get media interviews (online and offline) plus testimonials and third-party endorsements.
2. View any social media channel as a way to get prospects in to your sale’s funnel. (You’ve got a sales funnel, right?).
3. Nathan’s Instagram formula for getting more followers applies to any social media channel:
   1. Have a clear, consistent theme
   2. Be consistent wit your posting
   3. Work out what’s valuable to your audience
   4. Share for share

    

   ---

    

   INSPIRATIONAL MARKETING QUOTE

   “Small business isn’t for the faint heart. It’s for the brave,
   the patient and the persistent. It’s for the overcomer.
   Long live the overcomer.”

   Anon

    

   ---

    

   OVER TO YOU …

   What was your biggest marketing learning or ah-ha moment from this episode?

   Leave your comment below.

   My guest and I respond to each and every comment.

The post 284 – Foundr Magazine’s Nathan Chan takes us behind-the-scenes of his burgeoning online magazine empire appeared first on Small Business Big Marketing.

Jacklyn James is the inventor of the child-safe cutting knife … Kiddies Food Kutter. And she is a master (or should that be mistress) when it comes to demonstrating it in action. At farmers’ markets and culinary events all over Victoria she woos passers by with a mix of extraordinary passion and genuine belief in her product.

Join me for this fireside chat with here as she shares:

• How she escaped the corporate cubicle
• Where the idea for the Kiddies Food Kutter came from
• How she got it to market
• How she markets it (there’s some very clever ideas)
• Plus she shares her secrets to a successful product demonstration

Yep, it’s another big episode of Australia’s best marketing podcast.

So let’s get stuck … right in.

EPISODE TIMELINE

00:26  Welcome & overview
03:00  Today’s guest introduction – Jacklyn James
04:22  Interview with Jacklyn James – Part 1
17:18  Insights in to Key Person Of Influence
18:26 Interview with Jacklyn James – Part 2
47:47  My top 5 marketing learnings from my chat with Jacklyn James
51:28:  Motivational marketing quote of the week
51:41  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.

Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.

Choose a FREE audio book from 180,000 titles
What are you up for? Business? Horror? Romance? It’s all here.

RESOURCES & LINKS MENTIONED

Buy the Kiddies Food Kutter here
Jacklyn James on Twitter
Interview with Keith Abraham about finding your passion
Interview with Oran Klaff about nailing your pitch

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

Here’s the key to a successful product demonstration
Click To Tweet

Today’s guest demonstrates her safety knife product by dragging it across her arm!
Click To Tweet

Jacklyn from @KiddiesFDKutter shares some terrific product demonstration ideas
Click To Tweet

Today’s guest is very particular about who she sells to. Are you?
Click To Tweet

Shoot for the stars and you might just land on the moon. #inspiration #quote
Click To Tweet

MY TOP 5 MARKETING TIPS FROM THIS EPISODE

1. Spend time looking for the best position for each and every piece of your marketing – your ads, your social media channels, your stands at expos … everything.
2. Always present yourself and every part of your business as well as you can – consistency and great presentation doesn’t need to cost a fortune.
3. Nail your spiel.
4. Be selective about which prospects you focus on – I love Jacklyn’s phrase “Pick the heads”.
5. Get passionate. Let it show.

INSPIRATIONAL MARKETING QUOTE

“Shoot for the stars and
you might just land on the moon.”

Anon

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 283 – Product Demonstration Ideas (And Mighty Good Ones At That) With Jacklyn James Of Kiddies Food Kutter. appeared first on Small Business Big Marketing.

When Maxine and her mum (both full-busted women) launched Brava, a lingerie store for women D cup & up 9 years ago, they had never had a business, never worked in retail or even fitted a bra, but they knew fuller busted women needed a better deal. Today, they have three retail outlets in prominent shopping areas across Melbourne plus a bustling online store.

Join me for a fireside chat with Maxine as we discuss:

• Creating a business from a personal problem
• The importance of great customer service
• How & why to treat competitors as collaborators
• The importance of spending considerable time on marketing
• Plus so much more

PLUS I help a listener generate some ideas about how to create a personal brand through social media, and share some listener feedback from a motivated 65-year old business owner.

Yep, this episode of Australia’s best marketing podcast is busting at the seams – so let’s get stuck … right in!

Oh, BTW, here’s the full pitch Maxine emailed me with. It’s excellent.

Hi Timbo …

Our business is big boobs! May be a new subject, and a slightly uncomfortable one for your listeners. Our business grew from personal experience of feeling humiliated as a teen because there was only one bra to fit, and that was a beauty! Nude, full cup, thick straps, something your granny would wear. Mum and I both small 8-10 frames and unable to find bras to fit because back then big cups were only made for big bodies. We opened Brava, a lingerie store for women D cup & up 9 years ago, we had never had a business, never worked in retail or even fitted a bra, but we knew fuller busted women needed a better deal. We now have 3 stores (Prahran, Highpoint and Bourke St and a busting online business – see what I did there?). Its a big market. The puns you could have with this one Timbo, oh boy! We have had to re-educate women that using a tape measure to size up breasts is like measuring a glass of milk with a ruler! Its nuts! Convincing women that what they had known to be the way to fit a bra is the exact reason why they were probably in the wrong size. We did an in-store test and out of 50 new customers only one was in the right size – this can equal body image issues and health problems including back pain. Anyway, lots to tell, but our most successful marketing has been through great customer service via word of mouth and referrals from other stores, including department stores. Everyone said they were our competition, we discovered they are our friends, as well as bridal, plus size and active wear stores, and physios. We’ve also featured in the media. In the end what is important to us is helping women feel better about their bodies. BTW Timbo, you could do a little research, ask any woman with a fuller bust about their bra shopping experience. You will learn a lot….and possibly get a few odd looks.

Check us out www.bravawoman.com.au Cheers Max

EPISODE TIMELINE

00:38  Welcome & overview
02:35  Today’s guest introduction – Maxine Windram
05:00  Interview with Maxine Windram – Part 1
21:50  Insights in to 99Designs & Netregistry
23:44  Interview with Maxine Windram – Part 2
40:38  My top 3 marketing learnings fro my chat with Maxine Windram
42:40  Listener Question
45:28  Listener Feedback
47:04  Motivational marketing quote of the week
47:19  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.

RESOURCES & LINKS MENTIONED

Brava Woman’s official website
Brava Woman on Facebook

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

Big boobs is the reason this wonderful business exists
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This business turns competitors in to collaborators
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A great example of a business built on age old problem
Click To Tweet

‘Our business is big boobs!’ was the first line of this pitch
Click To Tweet

Someone is sitting in the shade today because they planted a tree a long time ago.
Click To Tweet

MY TOP 4 MARKETING TIPS FROM THIS EPISODE

1. Who can you start treating as collaborators and not competitors?
2. Always wear your customers’ hat.
3. Actively seek feedback from your customers and share it with staff.
4. Spend much more time than you currently are on marketing.

INSPIRATIONAL MARKETING QUOTE

“Someone is sitting in the shade today
because they planted a tree a long time ago.”

Warren Buffet

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 282 – Boobs. Yeah, Big Boobs. They’re Why This Business Exists. appeared first on Small Business Big Marketing.

CPA Ben Walker opened the doors at Inspire CA three years ago, and from the very start he was determined not to make this any old accounting firm. He wanted it to stand out from the pack, to challenge the conventions of an industry that (some would argue) is trapped back in the 80s. Not unlike the way Clarissa Hayward is challenging the stuffy legal industry.

So, what’s Ben doing differently, you ask? Plenty. He’s built a fully-fledge cafe inside (Inspire Cafe) the office with meeting rooms and beer taps to boot! He wont take you on as a client unless you meet his very strict criteria (including the ability to sue an iPad!).  Plus plenty more convention-challenging strategies that he shares in today’s fireside chat.

Plus I share 6 ways a listener (who builds driveways) can add some little one percenters to their marketing strategy to show their customers just how much they care.

Yep, you guessed it …  it’s another big show of Australia’s (the world’s?) best marketing podcast.

Let’s do this!

Oh, and if you’re wondering what a disruptive marketing idea is:

In truth, disruption is more a business model than a marketing approach. Most companies still tend to market through traditional means, which provide plenty of opportunities for rival companies to disrupt current messages. However, consumers have become stubbornly resilient to shifting messages, thanks to an increasingly crowded market. To combat this, a company’s product or service must innovate and and pay attention to consumers, delivering exactly what the market wants.

OK, on with the show …

EPISODE TIMELINE

00:36  Welcome & overview
03:01  Today’s guest introduction – Ben Walker
04:35  Interview with Ben Walker – Part 1
18:26  Insights in to Key Person Of Influence
19:44  Interview with Ben Walker – Part 2
34:25  My top 3 marketing learnings fro my chat with Ben Walker
36:35  Motivational marketing quote of the week
36:51  Timbo tackles a listener question about caring for customers
41:18  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.

Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.

Choose a FREE audio book from 180,000 titles
What are you up for? Business? Horror? Romance? It’s all here.

 RESOURCES & LINKS MENTIONED

Ben Walker’s Inspire CA website

Inspire Cafe’s website

Gunprofiling’s website – thanks for the iTunes review and question

Oh, and here’s the video Ben mentioned when I asked him about his bucket list:

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

How to disrupt your industry and grow your business
Click To Tweet

‘Your clients reflect who you are as a person’ @BenWalkerCA
Click To Tweet

This accountant has beer taps in his office. And for good reason!
Click To Tweet

I love @BenWalkerCA ‘s approach to disruptive marketing
Click To Tweet

Your customer doesn’t care how much you know, until they know how much you care
Click To Tweet

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Don’t be afraid to focus your efforts on attracting and retaining a very specific type of client.
2. Ask yourself “What is something physical you could add to your business that clients would value hugely?” It doesn’t need to be a cafe, but you know what I mean ;0)
3. I love Ben’s Look Under The Hood concept. It’s a great way to determine if a client is right for you, and if you are right for them.

INSPIRATIONAL MARKETING QUOTE

“Your customer doesn’t care how much you know,
until they know how much you care”

Damon Richards

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 281 – Disruptive marketing ideas rock. And Ben Walker, a 26-year old CPA, is nailing some. appeared first on Small Business Big Marketing.

Today’s guest is Dean Salakas, owner of the third generation family business and Australia’s largest retailer of party supplies. Check this for some stats … they:

• Sell 15,000+ lines
• Have serviced 545,000+ parties
• Have sold 4.6 million party supplies
• And take an order every 9-seconds

In this fun and candid fireside chat, Dean shares:

• The pros & cons of running a family business
• What he learnt from being on Shark Tank
• His top 3 critical marketing success factors

Plus I share an inspirational marketing quote dating back to 450BC.

Yep, another big episode of Australia’s best marketing podcast. Let’s go!

EPISODE TIMELINE

00:29  Welcome & overview
02:51  Time for a check-in on the week
04:06  Today’s guest introduction – Dean Salakas
07:10  Interview with Dean Salakas – Part 1
20:07  Insights in to 99Designs & Netregistry
22:17  Interview with Dean Salakas – Part 2
44:24  My top 3 marketing learnings from my chat with Dean Salakas
46:58  Motivational marketing quote of the week
47:16  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.

RESOURCES & LINKS MENTIONED

The Party People’s official website

Dean Salakas on Twitter

My two previous Shark Tank guests:

Scott Boocock from HEGS

Travis Osborne from Mobile Tyre Service

Interview with SEO expert Rand Fishkin

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

Australia’s #1 party supply retailer shares his top 3 marketing success factors
Click To Tweet

This guy ships a product every 9-seconds!
Click To Tweet

‘Business owners need to be willing to try new things’ @ThePartyPeople1
Click To Tweet

How to run an uncapped marketing budget.
Click To Tweet

Leading retailer shares his critical marketing success factors
Click To Tweet

‘Tell me and I will forget. Show me and I may remember.Involve me and I will understand’
Click To Tweet

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Be agile – be willing to try new things.
2. Work to an uncapped marketing budget.
3. Optimise your website.

INSPIRATIONAL MARKETING QUOTE

“Tell me and I will forget.
Show me and I may remember.
Involve me and I will understand.”

Confucius 450 BC.

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 280 – Australia’s largest party supply retailer shares his top 3 critical marketing success factors appeared first on Small Business Big Marketing.

The pop-up store trend is sweeping the retail landscape so join me as I speak to Melbourne’s pop-up store queen, Nikolina Saric founder of the pop-up store business Build Brand.

Join us as we discuss:

• How Nikolina got in to the pop-up store business
• What really is a pop-up store
• How to start a pop-up store
• Whether pop-up store business model could be used by any type of business
• The future of retail
• Plus plenty more marketing gold

I also share a motivational marketing quote from that great Italian marketer, Michaelangelo! Plus I’ve got some feedback from a listener that (you guessed it) would bring a tear to a glass eye.

Let’s get stuck in to episode 279 of Australia’s best marketing podcast.

EPISODE TIMELINE

00:28  Welcome & overview
02:17  Time to check-in on the week
04:00  Today’s guest introduction – Nikolina Saric
04:58  Interview with Brian Hight – Part 1
17:36  Insights in to Key Person Of Influence
19:02  Interview with Nikolina Saric – Part 2
33:04  My top 3 marketing learnings fro my chat with Nikolina Saric
35:00  Listener feedback
37:11  Motivational marketing quote of the week from Michaelangelo
37:31  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.

Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.

Choose a FREE audio book from 180,000 titles
What are you up for? Business? Horror? Romance? It’s all here.

RESOURCES & LINKS MENTIONED

Nikolina Saric’s website – Build Brand

Nikolina Saric on Twitter

Email marketing tips – An interview with Shane Tilley

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

Pop-up stores explained
Click To Tweet

How and why to integrate a pop-up store into your marketing strategy
Click To Tweet

Nikolina Saric of @BuildBrandPopUp explains the pop-up store revolution
Click To Tweet

‘The greatest danger for most of us is not that our aim is too high and we miss it, but that it’s too low , and we reach it! #michaelangelo’
Click To Tweet

How to set up a pop-up store with @BuildBrandPopUp 
Click To Tweet

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Ask existing and potential clients what’s the biggest problem is that you can solve. Even better, what’s their biggest, most expensive problem?
2. Consider how your business could utilise the pop-up store business model.
3. Build that email list and then communicate with it on a regular basis. And if you don’t know what to say, then ask them what they’d like to know about. Ask!

INSPIRATIONAL MARKETING QUOTE

“The greatest danger for most of us is not that
our aim is too high and we miss it, but that it’s
too low , and we reach it”

Michaelangelo

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 279 – The Pop-Up Store Trend: How to start one and why you should with Nikolina Saric appeared first on Small Business Big Marketing.

Before Richard Kelsey escaped the corporate cubicle he was working as a market researcher, which actually set him up with the exact skill set he and his business partner (Geoff) needed in order to launch Beer Cartel – an online / offline retail proposition selling 1.100 craft beers.

Listen in as Richard talks about:

• The importance of walking in your customers’ shoes (how often do we hear this? It’s gotta be true!)
• How to get the balance right between online and offline sales
• How to create a compelling customer experience
• Plus plenty more

Cheers, big ears!!

EPISODE TIMELINE

00:37  Welcome & overview
02:55  A new way to send me your biggest marketing question
04:22  Today’s guest introduction – Richard Kelsey of Beer Cartel
06:00  Interview with Richard Kelsey of Beer Cartel – Part 1
23:48  Insights in to 99Designs & Netregistry
25:39  Interview with Richard Kelsey of Beer Cartel – Part 2
32:07  My top 3 marketing learnings fro my chat with Richard Kelsey of Beer Cartel
34:41  Motivational marketing quote of the week
34:54  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.

RESOURCES & LINKS MENTIONED

Beer Cartel’s official new website

Leave your marketing question for Timbo HERE

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

How a market researcher turned beer retailer selling 1,100 #craftbeers
Click To Tweet

Listen in as @TimboReid talks marketing with founder of @BeerCartel
Click To Tweet

This retailer started selling beer out of a self-storage unit! Great story.
Click To Tweet

‘It’s amazing what you can accomplish if you don’t care who gets the credit.’ #HarrySTruman
Click To Tweet

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Walk in your customers’ shoes. Don’t just pay lip service to it.
2. Stop waiting for all the ducks to be lined up. They never will. Richard started in a self-storage shed – he didn’t wait to get a fancy office or warehouse.
3. Identify your business’s personality and live it throughout all touch points. What are those 4 personality traits that you’d love prospects to use when describing your business? Share them with all marketing contributors.

INSPIRATIONAL MARKETING QUOTE

“It’s amazing what you can accomplish if you don’t care who gets the credit.”

Harry S Truman

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 278 – How A Market Researcher Turned Boutique Beer Retailer Selling 1,100 Craft Beers with Richard Kelsey of Beer Cartel appeared first on Small Business Big Marketing.

Steve Vallas is an ex-lawyer and cab driver who a few years ago decided that world needed another bar. So he left the law and went and started Honey Bar … a very cool, inner-city bar in South Melbourne.

What’s particularly interesting is that he attributes his simple Twitter strategy to the successful marketing of his business. #UnheardOf

So join me as Steve reveals how to market a bar on Twitter plus:

• Why we all need to find our inner mongrel
• The importance of looking ahead and knowing what’s next in your personal and business development
• Plus plenty more marketing gold.

Oh, and I also get on my soapbox and rant about three customer service experiences I’ve been a part of this week that have cost the three businesses a combined total of $40,010.90.

Ready for another episode of Australia’s best marketing podcast?

Me too. Let’s do it.

EPISODE TIMELINE

00:31  Welcome & overview
03:08  Today’s guest introduction – Steve Vallas
03:49  Interview with Steve Vallas – Part 1
15:51  Insights in to Key Person Of Influence
16:54  Interview with Steve Vallas – Part 2
31:12  My top 3 marketing learnings fro my chat with Steve Vallas
33:15  My rant about poor customer service
37:25  Motivational marketing quote of the week
37:35  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.

Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.

Choose a FREE audio book from 180,000 titles
What are you up for? Business? Horror? Romance? It’s all here.

RESOURCES & LINKS MENTIONED

Honey Bar’s official website

Honey Bar on Twitter

Steve Vallas on Twitter

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

How to market a bar on Twitter with @SteveVallas
Click To Tweet

‘Twitter is foundational to @HoneyBar ‘s success’ says @SteveVallas
Click To Tweet

Here’s a simple #Twitter marketing strategy
Click To Tweet

‘All business owners need to find their inner mongrel!’ says @SteveVallas
Click To Tweet

‘I love deadlines. I love the whooshing sound they make as they fly by.’ #DouglasAdams
Click To Tweet

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Find your inner mongrel.
2. No matter what social media channel you use, be conversational. be social!
3. What’s next for you? What do you want to be doing in 5-years time?

INSPIRATIONAL MARKETING QUOTE

“I love deadlines.
I love the whooshing sound they make as they fly by.”

Douglas Adams

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 277 – How To Market A Bar On Twitter With Honey Bar’s Steve Vallas appeared first on Small Business Big Marketing.

Well, it may be old school, but my guest today, Brian Hight of the Rural News Group, has been doing exactly that for the past forty years with his free farming newspapers in New Zealand. In fact, he’s even been awarded the Queen’s Honours for his contribution to publishing.

He founded Farm Equipment News in 1974 after leaving the family dairy farm, sold it some years later and established the Rural News Group which now covers the newspapers Rural News, Dairy News and NZ Winegrower.

This is not the usual interview as we barley mention the Internet, but instead explore a way of marketing that has by-passed many small business owners on the ay to Facebook, websites, PPC and SEO!

Yep, it’s an old school episode today of Australia’s best marketing podcast. Enjoy!

EPISODE TIMELINE

00:36  Welcome & overview
03:00  Time for a check-in on the week
05:34  Today’s guest introduction – Brian Hight
07:10  Interview with Brian Hight – Part 1
20:26  Insights in to 99Designs & Netregistry
22:14  Interview with Brian Hight – Part 2
32:05  My top 3 marketing learnings fro my chat with Brian Hight
33:58  Motivational marketing quote of the week
34:09  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.

RESOURCES & LINKS MENTIONED

Hooked Online Blog Post

Thanks to Kel Hennessy of Chickittyboo for my leather gifts

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

Here’s an old school content marketing strategy
Click To Tweet

In this episode I chat with a fella who’s been successfully content marketing for 40-years!
Click To Tweet

Old school marketer Brian Hight won the Queen’s Honours for his contribution to publishing
Click To Tweet

If you don’t have an offline marketing play then here’s an idea
Click To Tweet

‘People may hear your words, but they feel your attitude’ #JohnCMaxwell
Click To Tweet

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Give some consideration to creating a printed publication. As I said, “When everyone else is shouting … whisper!”
2. No matter what content you’re creating, ensure it’s quality. Brian calls it compelling.
3. You don’t have to write all your content. Seek contributors … AKA guest posters, freelance journos.

INSPIRATIONAL MARKETING QUOTE

“People may hear your words, but they feel your attitude.”

John C Maxwell

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 276 – Brian Hight was awarded the Queen’s Honours for his old-school content marketing strategy appeared first on Small Business Big Marketing.

Paul Nieuwenhuys launched his eBay store – Hooked Online & Sinker – 5 years ago. Amazingly it was his first step in to eCommerce, and as of today he’s sold close to $3,000,000 of hooks, lines and sinkers!

Listen in as we cover:

• Why every business should have an eCommerce section on their website
• How to create an unforgettable customer experience
• Why eBay versus an online store
• How to attract and retain passionate staff
• The importance of work / life balance
• And plenty more marketing gold

Yep, you’ll be hooked (soz ;0)

Let’s get stuck in to another big episode of Australia’s best marketing podcast.

EPISODE TIMELINE

00:36  Welcome & overview
03:05  Today’s guest introduction – Paul from Hooked Online
05:19  Interview withPaul from Hooked Online – Part 1
19:22  Insights in to Key Person Of Influence
20:22  Interview withPaul from Hooked Online – Part 2
49:00  My top 3 marketing learnings fro my chat withPaul from Hooked Online
51:16  Motivational marketing quote of the week
51:30  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.

Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.

Choose a FREE audio book from 180,000 titles
What are you up for? Business? Horror? Romance? It’s all here.

RESOURCES & LINKS MENTIONED

Paul’s eBay store – Hooked Online & Sinker

Paul’s eCommerce fishing store

Hooked Online on Facebook (let him know you heard him on the show)

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

How to run a successful eBay store
Click To Tweet

Marketing lessons for all businesses (online and offline) from an eBay Master
Click To Tweet

‘Success is going from failure to failure without loss of enthusiasm’ #WinstonChurchill #quote
Click To Tweet

Nailing your product or service descriptions is key to great marketing 
Click To Tweet

Why every business should sell online #eCommerce
Click To Tweet

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. No matter what business you’re in, get your fundamentals right when describing your products or services. Have clear images, engaging (unique) copy, obvious contact details and calls to action, guarantees etc.
2. Add an eCommerce component to your offering. It doesn’t need to be every product or service – maybe apply it to the 20% of your offerings that generate 80% of your revenue.
3. What products or services could you combine to create a more compelling offer?

INSPIRATIONAL MARKETING QUOTE

“Success is going from failure to failure without loss of enthusiasm”

Sir Winston Churchill

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 275 – How To Run An eBay Business With eBay Master Seller, Paul Nieuwenhuys of Hooked Online & Sinker appeared first on Small Business Big Marketing.

Five years ago, Ben London won a bet with himself and threw away his top-tier sales career within the fitness industry to single-highhandedly solve the ‘fluoro gym wear epidemic’.

He is the perfect example of a guy who knew his industry’s opportunities better than anyone and with absolutely no experience in design, took one t-shirt concept and turned it into a high-end million-dollar gym wear brand rivalling the long-standing market dominators in Australia.

Listen in and you’ll discover:

• How the idea for FKN Gym Wear came about
• How to use Snap Chat in your marketing
• How to use behind-the-scenes content to market your business
• Why listening to your customers and implementing what they feedback is so important
• Plus plenty more marketing gold

Yep, another big episode of the best marketing podcast going around.

Ready. Set. Lift! Come on … Just FKN Lift!

EPISODE TIMELINE

00:36  Welcome & overview
02:14  Insights in to 99Designs & Netregistry
03:26  Today’s guest introduction – Ben London
05:23  Interview with Ben London – Part 1
16:37  Insights in to 99Designs & Netregistry
18:24  Interview with Ben London – Part 2
30:48  My top 3 marketing learnings fro my chat with Ben London
33:21  Motivational marketing quote of the week
33:38  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.

RESOURCES & LINKS MENTIONED

FKN Gym Wear’s online store

FKN Gym Wear on Facebook

FKN Gym Wear’s founder Ben London on Twitter

Interview with Andre Eichmeir, the founder of Vino Mofo

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

Here’s a FKN good interview with @FKNGymWear founder Ben London #Marketing #Podcast
Click To Tweet

Listen in as @FKNGymWear founder Ben London shares a clever Snap Chat marketing strategy
Click To Tweet

This million-dollar, in-your-face gym wear brand started in the owner’s bedroom
Click To Tweet

@FKNGymWear is a brand on a mission – Join @TimboReid for a chat with founder Ben London
Click To Tweet

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Think about what behind-the-scenes information you could be sharing with your customers to keep them engaged. A vet could share pics of patients lining up in the waiting room. A plumber could share plumbing disasters they come across. A lawyer could show their wig cupboard!
2. Test a social media channel that you’ve previously not considered.
3. Truly listen to what your clients and prospects positively comment about in regards to you and your business and do more of it.

INSPIRATIONAL MARKETING QUOTE

“Companies need to lighten up and take themselves less seriously.
Basically, they need to get a sense of humour.”

Doc Searles, The ClueTrain Manifesto

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 274 – FKN Gym Wear founder Ben London on how he built a million dollar brand from his bedroom appeared first on Small Business Big Marketing.

Join me as I chat with Sam Elam, founder of Media Manoeuvres, a business that is laser-focussed on getting their clients front page coverage, radio interviews, appearances on TV programs or features in influential blogs and podcasts … yeah, podcast ;0)

Listen in as Sam:

• Shares her simple 5-step process on how to build your profile through earned media coverage
• Talks about the changing media landscape and how we can all benefit from it
• Reveals the secret sauce to getting a journalists attention

Plus I share a win from one of the Small Business Big Marketing’s Forum Members that we can all learn something from, and I’ve got a motivational marketing quote about tomorrow … yeah, tomorrow!

Another big episode of Australia’s best marketing podcast. Let’s jump right in.

EPISODE TIMELINE

00:32  Welcome & overview
03:02  I share a win a Forum Member has had
06:38  Insights in to Key Person Of Influence
07:43  Today’s guest introduction – Sam Elam
08:45  Interview with Sam Elam
41:10  My top 3 marketing learnings fro my chat with Sam Elam
43:10  Motivational marketing quote of the week
43:28  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.

Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.

RESOURCES & LINKS MENTIONED

Sam’s business Media Manoeuvres
Sam Elam on Twitter
Oran Klaff interview on how to nail your pitch
Garb a free copy of the Key Person Of Influence book (it has a chapter on Pitching)
Forum Member Nick May’s The Chaise Lounge Podcast

TWEETABLES
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5-steps to building your profile through earned media coverage with @SamElamMM
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Lose that limiting belief around your business not being newsworthy. Here’s how …
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Want some love from the media? It might help build your profile. Here’s a 5-step process …
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Join me and @SamElamMM as we discuss how to embrace the changing media landscape
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‘Tomorrow. A noun. A mystical place where 99% of all human productivity, motivation and achievement is stored!’
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MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Add a publicity strategy to your marketing arsenal. Start by approaching your local paper.
2. Lose any limiting beliefs you have around your business not being newsworthy. Every business has an angle.
3. Adhere to Sam’s 5-step process to getting publicity in the earned media, and in particular, nail your pitch.

INSPIRATIONAL MARKETING QUOTE

“Tomorrow. A noun. A mystical place where 99% of all human productivity, motivation and achievement is stored!”

Write the person’s name here

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 273 – How to build your profile through earned media coverage with Sam Elam of Media Manoeuvres appeared first on Small Business Big Marketing.

James has been ranked the number one agent in Australia in both 2012/2013 and 2013/2014, based on several criteria including sales volume, number of sales and average sale price. He is also the only agent in Australia to sell more than $300 million worth of property in the past financial year. This has been attributed to James’ energy, diligence, determination and exceptional negotiation skills.

In this candid fireside chat James reveals:

• What has had the most profound impact on his success
• What he’s yet to master
• What other agents aren’t getting right
• How he makes 200 calls to clients per week (we even role play)
• How he nurtures his list
• And plenty more real estate agent success secrets

Plus I share some inspiring feedback from a listener who’s in the process of escaping the cubicle, I have some news on Flying Solo’s Small Business Awards and I have a motivational marketing quote from Henry Ford.

Yep, another big show … Let’s go!

EPISODE TIMELINE

00:31  Welcome & overview
02:41  Time for a check-in on the week
05:27  Insights in to Netregistry & 99Designs
07:36  Today’s guest introduction – James Tostevin
08:58  Interview with James Tostevin
33:08  My Top 3 marketing learnings fro my chat with James Tostevin
35:36  Insights in to Flying Solo Awards
36:19  Motivational marketing quote of the week
36:33  Great feedback from a listener who’s taken massive action
39:28  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month

99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed

RESOURCES & LINKS MENTIONED

James Tostevin’s business

Flying Solo Small Business Awards

Interview with Costumes.com.au’s Nathan Huppatz

Interview about my Philippine’s Business Outsourcing Tour

National Online Retailers’ Association

Join The Small Business Big Marketing Forum

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

Australia’s #1 real estate agent, James Tostevin, shares his success secrets
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A smile can double your income says Australia’s #1 real estate agent
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Success secrets revealed of Australias #1 real estate agent, James Tostevin
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‘Today’s a great day to be alive!’ says Australia’s #1 real estate agent
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Australia’s #1 real estate agent reveals what he’s yet to master
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‘If I’d asked people what they wanted, they would have said a faster horse!’ #quote #HenryFord
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MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Smile more … A smile can double your income.
2. Never stop learning (go to more conferences).
3. Continually nurture your list (and it doesn’t need to take an extraordinary amount of time – just a quick phone call to check-in). James holds an egg-timer during his calls!

INSPIRATIONAL MARKETING QUOTE

“If I’d asked people what they wanted,
they would have said a faster horse!”

Henry Ford

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 272 – Success secrets of Australia’s #1 Real Estate Agent, James Tostevin appeared first on Small Business Big Marketing.

Join Andrew Griffiths, Australia’s leading small business author and myself (Australia’s leading marketing speaker) as we share our presentation skills tips:

• Why you should become a great presenter
• How you can become a great presenter
• The various presenting formats available to you

Plus I share a big win one of my Forum Members has had with a clever piece of remarkable marketing.

And I’ve got a motivational quote that comes pretty close to a Dad joke. Soz ;0)

Yep, another big episode of Australia’s best marketing podcast. Let’s go!

EPISODE TIMELINE

00:31  Welcome & overview
02:46  A big marketing win for listener and Forum Member Dave
05:43  Insights in to Key Person Of Influence
06:46  Update on the We Are Podcast conference Timbo is speaking at
07:22  Introduction to today’s topic
08:18  Timbo & AG talk about presenting as a marketing strategy
43:31  My top 3 marketing learnings fro my chat with AG
45:45  Motivational marketing quote of the week
45:59  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
This book is red hot. Not to be read in bed. Way too stimulating.

Register for a Key Person Of Influence Brand Accelerator live event
8-hours of business-changing content. No BS.

RESOURCES & LINKS MENTIONED

Steve Martin’s autobiography – Born Standing Up

We Are Podcast – Australia’s first podcasting conference

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

How and why to add presenting to your marketing strategy
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Join @AGauthor and myself as we discuss how to improve your presenting skills 
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Tips to improve your presentation skills with @AGauthor
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It’s time to stop avoiding this solid marketing strategy
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Whatever you do, always give 100%. Unless, of course, you’re donating blood.
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MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Don’t avoid the idea of presenting as a valid marketing strategy.
2. Go and get some speaker training.
3. Identify the most expensive problem your prospects have that you can solve, then go about creating a presentation that solves it. Along the way, start identifying stories that support each point you make.

INSPIRATIONAL MARKETING QUOTE

“Whatever you do, always give 100%.
Unless, of course, you’re donating blood.”

Anon

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

The post 271 – Presentation skills tips for growing your business with Timbo & Griffo appeared first on Small Business Big Marketing.

Arthur Greeno is the holder of two Guinness World Records, the father of six, an author, a speaker, and two-store Chick-fil-A owner. Arthur is an authority on daily business management, guerrilla marketing and utilising effective PR strategies to grow and market businesses. Arthur is a practical joker and an authority on the art of memorable marketing. Some of his more memorable PR stunts include the making of “The World’s Largest Iced Tea” and “The World’s Largest Lemonade.”

Plus I give a broke listener some ideas on how to raise money for her product idea and share a motivational marketing quote that will get you through when Plan A doesn’t quite do what you’d hoped!

Yep, another big episode of the best marketing podcast going around.

Let’s do this!

EPISODE TIMELINE

00:37  Welcome & overview
02:42  Timbo helps a listener find money for a product idea she has
05:42  Insights in to 99Designs & Netregistry
07:50  Today’s guest introduction – Arthur Greeno
09:02  Interview withArthur Greeno
33:40  My top 3 marketing learnings fro my chat withArthur Greeno
35:41  Motivational marketing quote of the week
35:52  Great feedback from listener Dave of MyLaunchKit
36:23  Wrap-up and insights in to next episode’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.

RESOURCES & LINKS MENTIONED

Arthur Greeno’s personal website

Chick-Fil-A’s website

Arthur Greeno on Twitter

Listener Dave’s My Launch Kits website

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

‘What would make me stop?’ @ArthurGreeno #remarkable #marketing
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