Shopify Masters

Going Undercover to Understand Your Customers

Episode Summary

On today's episode, we speak with an entrepreneur who gathers intelligence about his customer's shopping habits by secretly shopping at their favourite stores.

Episode Notes

On today's episode, we speak with an entrepreneur who gathers intelligence about his customer's shopping habits by secretly shopping at their favourite stores.

Topics we cover:

1. How to approach a buyer at a store.
2. What you can learn by becoming a secret shopper.
3. Why you should start as small as possible when selling to big box retailers.