NewsNation Beats MSNBC and Fox News in Key Demo for First Time During Prime Hours Christmas Weekend

Ken MeyerDec 28th, 2022, 4:23 pm
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NewsNation Coverage of Storm

With many Americans celebrating the holidays over the last weekend, and cable news viewership down across the board, the three major cable news networks opted to air pre-taped shows on Christmas Eve and Day. NewsNation, however, aired live programming throughout the weekend, and was rewarded in the ratings: the network beat Fox News and MSNBC in the advertiser-coveted 25-54 age demographic in certain hours over the weekend, a first for the new outlet.

The Nielsen ratings from Christmas Eve and Christmas Day show that NewsNation, where Mediaite founder Dan Abrams is a host, aired a live edition of NewsNation Prime on Saturday and Sunday night. The live show beat Fox News in the demo at 8 p.m. on Sunday night

Fox, which aired The Great Christmas Debate, drew 33,000 viewers in the demo for that hour, while NewsNation drew 36,000 viewers. NewsNation also bested MSNBC in the demo throughout prime time.

Both Fox News and MSNBC still won in total viewers throughout the weekend.

From 7 to 10 p.m. ET on Saturday night, NewsNation Prime beat MSNBC’s specials Culture Is, Stories We Tell, and Loan Wolves in the demo. NewsNation Prime drew a sizable 47 percent more demo viewers in the 8 p.m. hour than MSNBC, 22,0000 viewers to 16,000.

Here is a full breakdown of the weekend cable news ratings by show:

SATURDAY

Total Viewers (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX & FRIENDS SATURDAY:
757		 CNN THIS MORNING WEEKEND:
341		 MEHDI HASAN – THE CHOICE:
274		 BIBLE LAND WITH SERGIO AN:
7		 —
7a FOX & FRIENDS SATURDAY:
978		 CNN THIS MORNING WEEKEND:
362		 KATIE PHANG SHOW:
343		 WAKE UP AMERICA WEEKEND:
84		 —
8a FOX & FRIENDS SATURDAY:
1407		 CNN THIS MORNING WEEKEND:
375		 VELSHI SPECIAL:
628		 — —
9a FOX & FRIENDS SATURDAY:
1565		 CNN NEWSROOM:
514		 — SATURDAY REPORT:
134		 BLUE BLOODS:
66
10a CAVUTO LIVE:
1490		 CNN NEWSROOM:
618		 — — BLUE BLOODS:
137
11a CAVUTO LIVE:
1326		 CNN NEWSROOM:
707		 ALEX WITT REPORTS SPECIAL:
656		 AMERICA RIGHT NOW:
123		 BLUE BLOODS:
214
12p FOX NEWS LIVE:
1114		 CNN NEWSROOM:
628		 — — BLUE BLOODS:
267
1p FOX NEWS LIVE:
819		 CNN NEWSROOM:
485		 — SATURDAY AGENDA:
71		 BLUE BLOODS:
243
2p FOX NEWS LIVE:
673		 CNN NEWSROOM:
427		 MSNBC REPORTS- LIVE:
528		 TROOPATHON 2022:
50		 BLUE BLOODS:
306
3p JOURNAL EDITORIAL REPORT:
647		 CNN NEWSROOM:
427		 MORNING JOE-SPC:
485 [3:15 PM-3:59 PM]		 GREG KELLY THIS WEEK:
50		 BLUE BLOODS:
267
4p FOX NEWS LIVE:
724		 CNN NEWSROOM:
393		 MSNBC REPORTS- LIVE:
450		 AMERICAN MEDICINE TODAY:
37		 BLUE BLOODS:
305
5p FIVE CHRISTMAS SPECIAL:
1185		 CNN NEWSROOM:
471		 POLITICS NATION:
439		 COUNT; THE:
65		 BLUE BLOODS:
271
6p FOX REPORT WITH JON SCOTT:
733		 NINETIES:
264		 SENTENCE OF M THOMPSON:
254		 FRANKLIN GRAHAM?S SPECIAL:
49		 BLUE BLOODS:
212
7p GREAT CHRISTMAS DEBATE:
638		 — CULTURE IS: LATINA, THE:
196		 MARK KAYE SHOW, THE:
59		 NEWSNATION PRIME:
127
8p WEST POINT HOLIDAY SPCL:
575		 EIGHTIES:
310		 STORIES WE TELL:
107		 ROB CARSONS WHAT IN THE:
71		 NEWSNATION PRIME:
88
9p ALL AMERICAN CHRISTMAS:
664		 — LOAN WOLVES:
160		 BENNY REPORT; THE:
57		 NEWSNATION PRIME:
72
10p WHO CAN FORGET CHRISTMAS:
564		 SEVENTIES:
282		 — WISE GUYS WITH JOHN TABAC:
43		 NEWSNATION PRIME:
63
11p WEST POINT HOLIDAY SPCL:
469		 TIS THE SEASON:
241		 PAPER AND GLUE:
135		 JIMMY STEWART: A WONDERFU:
56		 NEWSNATION PRIME:
41

25-54 Demo (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX & FRIENDS SATURDAY:
131		 CNN THIS MORNING WEEKEND:
47		 MEHDI HASAN – THE CHOICE:
37		 BIBLE LAND WITH SERGIO AN:
0		 —
7a FOX & FRIENDS SATURDAY:
150		 CNN THIS MORNING WEEKEND:
50		 KATIE PHANG SHOW:
36		 WAKE UP AMERICA WEEKEND:
4		 —
8a FOX & FRIENDS SATURDAY:
226		 CNN THIS MORNING WEEKEND:
60		 VELSHI SPECIAL:
56		 — —
9a FOX & FRIENDS SATURDAY:
247		 CNN NEWSROOM:
80		 — SATURDAY REPORT:
8		 BLUE BLOODS:
4
10a CAVUTO LIVE:
250		 CNN NEWSROOM:
94		 — — BLUE BLOODS:
14
11a CAVUTO LIVE:
228		 CNN NEWSROOM:
99		 ALEX WITT REPORTS SPECIAL:
58		 AMERICA RIGHT NOW:
14		 BLUE BLOODS:
14
12p FOX NEWS LIVE:
179		 CNN NEWSROOM:
113		 — — BLUE BLOODS:
34
1p FOX NEWS LIVE:
107		 CNN NEWSROOM:
85		 — SATURDAY AGENDA:
9		 BLUE BLOODS:
24
2p FOX NEWS LIVE:
103		 CNN NEWSROOM:
76		 MSNBC REPORTS- LIVE:
44		 TROOPATHON 2022:
7		 BLUE BLOODS:
35
3p JOURNAL EDITORIAL REPORT:
75		 CNN NEWSROOM:
76		 MORNING JOE-SPC:
32 [3:15 PM-3:59 PM]		 GREG KELLY THIS WEEK:
6		 BLUE BLOODS:
25
4p FOX NEWS LIVE:
70		 CNN NEWSROOM:
64		 MSNBC REPORTS- LIVE:
34		 AMERICAN MEDICINE TODAY:
7		 BLUE BLOODS:
29
5p FIVE CHRISTMAS SPECIAL:
116		 CNN NEWSROOM:
87		 POLITICS NATION:
31		 COUNT; THE:
1		 BLUE BLOODS:
33
6p FOX REPORT WITH JON SCOTT:
56		 NINETIES:
67		 SENTENCE OF M THOMPSON:
25		 FRANKLIN GRAHAM?S SPECIAL:
0		 BLUE BLOODS:
34
7p GREAT CHRISTMAS DEBATE:
38		 — CULTURE IS: LATINA, THE:
28		 MARK KAYE SHOW, THE:
6		 NEWSNATION PRIME:
34
8p WEST POINT HOLIDAY SPCL:
46		 EIGHTIES:
65		 STORIES WE TELL:
15		 ROB CARSONS WHAT IN THE:
3		 NEWSNATION PRIME:
22
9p ALL AMERICAN CHRISTMAS:
47		 — LOAN WOLVES:
17		 BENNY REPORT; THE:
2		 NEWSNATION PRIME:
19
10p WHO CAN FORGET CHRISTMAS:
46		 SEVENTIES:
45		 — WISE GUYS WITH JOHN TABAC:
4		 NEWSNATION PRIME:
17
11p WEST POINT HOLIDAY SPCL:
64		 TIS THE SEASON:
50		 PAPER AND GLUE:
37		 JIMMY STEWART: A WONDERFU:
1		 NEWSNATION PRIME:
1

SUNDAY

Total Viewers (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX & FRIENDS SUNDAY:
489		 CNN THIS MORNING WKND SPC:
337		 MEHDI HASAN SHOW:
278		 ALLEN JACKSON:
13		 —
7a FOX & FRIENDS SUNDAY:
779		 CNN THIS MORNING WKND SPC:
358		 2022: HEADLINES:
325		 WAKE UP AMERICA WEEKEND:
80		 —
8a FOX & FRIENDS SUNDAY:
1299		 INSIDE POLITICS SPECIAL:
479		 SYMONE:
302		 — —
9a FOX & FRIENDS SUNDAY:
1341		 BEING WITH DANA BASH:
399		 VELSHI SPECIAL:
327		 — GATLINBURG TENNESSEE FANT:
45
10a SUNDAY MORNING FUTURES:
1219		 EXTRAORDINARY:
395		 SUNDAY SHOW SPECIAL:
358		 NEW TO THE STREET:
31		 LAST MAN STANDING:
55
11a MEDIA BUZZ:
955		 CNN NEWSROOM SPCL:
646		 — BENNY REPORT; THE:
59		 LAST MAN STANDING:
188
12p FOX NEWS LIVE:
803		 BEING WITH DANA BASH:
523		 VELSHI SPECIAL:
533		 FRANKLIN GRAHAM?S SPECIAL:
45		 LAST MAN STANDING:
264
1p FOX NEWS LIVE:
558		 CNN NEWSROOM SPCL:
415		 — DICK MORRIS DEMOCRACY:
16		 LAST MAN STANDING:
143
2p FOX NEWS SUNDAY:
456		 CNN NEWSROOM SPCL:
336		 MSNBC REPORTS- LIVE:
405		 ROB CARSONS WHAT IN THE:
20		 LAST MAN STANDING:
162
3p SUNDAY MORNING FUTURES:
332		 CNN NEWSROOM SPCL:
288		 — WISE GUYS WITH JOHN TABAC:
33		 LAST MAN STANDING:
161
4p FOX NEWS LIVE:
436		 PARTS UNKNOWN:
284		 LOVE AND THE CONSTITUTION:
289		 JIMMY STEWART: A WONDERFU:
24		 LAST MAN STANDING:
193
5p FIVE CHRISTMAS SPECIAL:
581		 PARTS UNKNOWN:
304		 — GREG KELLY THIS WEEK:
31		 LAST MAN STANDING:
184
6p FOX REPORT WITH JON SCOTT:
642		 PARTS UNKNOWN:
287		 FOUR SEASONS TOTAL DOC:
198		 MARK KAYE SHOW, THE:
33		 LAST MAN STANDING:
193
7p WEST POINT HOLIDAY SPCL:
452		 PARTS UNKNOWN:
335		 LOAN WOLVES:
213		 GORKA REALITY CHECK; THE:
87		 NEWSNATION PRIME:
142
8p GREAT CHRISTMAS DEBATE:
403		 PARTS UNKNOWN:
257		 — HUCKABEE:
49		 NEWSNATION PRIME:
112
9p FOX NATION: PATRIOT AWDS:
401		 TIS THE SEASON:
223		 TURNING POINT:SPLITSCREEN:
265		 FRANKLIN GRAHAM?S SPECIAL:
28		 NEWSNATION PRIME:
63
10p YELLOWSTONE ONE-FIFTY:
642		 — TURNING POINT: SHOUTING:
141		 GORKA REALITY CHECK; THE:
33		 NEWSNATION PRIME:
50
11p GREAT CHRISTMAS DEBATE:
299		 PARTS UNKNOWN:
156		 — FBI: ABUSE OF POWER:
45		 NEWSNATION PRIME:
31

25-54 Demo (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX & FRIENDS SUNDAY:
54		 CNN THIS MORNING WKND SPC:
78		 MEHDI HASAN SHOW:
43		 ALLEN JACKSON:
5		 —
7a FOX & FRIENDS SUNDAY:
101		 CNN THIS MORNING WKND SPC:
83		 2022: HEADLINES:
39		 WAKE UP AMERICA WEEKEND:
6		 —
8a FOX & FRIENDS SUNDAY:
205		 INSIDE POLITICS SPECIAL:
104		 SYMONE:
28		 — —
9a FOX & FRIENDS SUNDAY:
206		 BEING WITH DANA BASH:
82		 VELSHI SPECIAL:
32		 — GATLINBURG TENNESSEE FANT:
5
10a SUNDAY MORNING FUTURES:
179		 EXTRAORDINARY:
64		 SUNDAY SHOW SPECIAL:
52		 NEW TO THE STREET:
3		 LAST MAN STANDING:
9
11a MEDIA BUZZ:
142		 CNN NEWSROOM SPCL:
97		 — BENNY REPORT; THE:
10		 LAST MAN STANDING:
52
12p FOX NEWS LIVE:
91		 BEING WITH DANA BASH:
112		 VELSHI SPECIAL:
51		 FRANKLIN GRAHAM?S SPECIAL:
1		 LAST MAN STANDING:
50
1p FOX NEWS LIVE:
72		 CNN NEWSROOM SPCL:
88		 — DICK MORRIS DEMOCRACY:
1		 LAST MAN STANDING:
31
2p FOX NEWS SUNDAY:
36		 CNN NEWSROOM SPCL:
76		 MSNBC REPORTS- LIVE:
50		 ROB CARSONS WHAT IN THE:
4		 LAST MAN STANDING:
29
3p SUNDAY MORNING FUTURES:
21		 CNN NEWSROOM SPCL:
76		 — WISE GUYS WITH JOHN TABAC:
0		 LAST MAN STANDING:
29
4p FOX NEWS LIVE:
23		 PARTS UNKNOWN:
70		 LOVE AND THE CONSTITUTION:
44		 JIMMY STEWART: A WONDERFU:
0		 LAST MAN STANDING:
49
5p FIVE CHRISTMAS SPECIAL:
47		 PARTS UNKNOWN:
82		 — GREG KELLY THIS WEEK:
2		 LAST MAN STANDING:
55
6p FOX REPORT WITH JON SCOTT:
49		 PARTS UNKNOWN:
74		 FOUR SEASONS TOTAL DOC:
20		 MARK KAYE SHOW, THE:
8		 LAST MAN STANDING:
65
7p WEST POINT HOLIDAY SPCL:
38		 PARTS UNKNOWN:
71		 LOAN WOLVES:
17		 GORKA REALITY CHECK; THE:
3		 NEWSNATION PRIME:
37
8p GREAT CHRISTMAS DEBATE:
33		 PARTS UNKNOWN:
52		 — HUCKABEE:
2		 NEWSNATION PRIME:
36
9p FOX NATION: PATRIOT AWDS:
32		 TIS THE SEASON:
40		 TURNING POINT:SPLITSCREEN:
21		 FRANKLIN GRAHAM?S SPECIAL:
6		 NEWSNATION PRIME:
23
10p YELLOWSTONE ONE-FIFTY:
101		 — TURNING POINT: SHOUTING:
15		 GORKA REALITY CHECK; THE:
3		 NEWSNATION PRIME:
5
11p GREAT CHRISTMAS DEBATE:
60		 PARTS UNKNOWN:
52		 — FBI: ABUSE OF POWER:
6		 NEWSNATION PRIME:
4
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