NewsNation Beats MSNBC and Fox News in Key Demo for First Time During Prime Hours Christmas Weekend

 

NewsNation Coverage of Storm

With many Americans celebrating the holidays over the last weekend, and cable news viewership down across the board, the three major cable news networks opted to air pre-taped shows on Christmas Eve and Day. NewsNation, however, aired live programming throughout the weekend, and was rewarded in the ratings: the network beat Fox News and MSNBC in the advertiser-coveted 25-54 age demographic in certain hours over the weekend, a first for the new outlet.

The Nielsen ratings from Christmas Eve and Christmas Day show that NewsNation, where Mediaite founder Dan Abrams is a host, aired a live edition of NewsNation Prime on Saturday and Sunday night. The live show beat Fox News in the demo at 8 p.m. on Sunday night

Fox, which aired The Great Christmas Debate, drew 33,000 viewers in the demo for that hour, while NewsNation drew 36,000 viewers. NewsNation also bested MSNBC in the demo throughout prime time.

Both Fox News and MSNBC still won in total viewers throughout the weekend.

From 7 to 10 p.m. ET on Saturday night, NewsNation Prime beat MSNBC’s specials Culture Is, Stories We Tell, and Loan Wolves in the demo. NewsNation Prime drew a sizable 47 percent more demo viewers in the 8 p.m. hour than MSNBC, 22,0000 viewers to 16,000.

Here is a full breakdown of the weekend cable news ratings by show:

SATURDAY

Total Viewers (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX & FRIENDS SATURDAY:
757
CNN THIS MORNING WEEKEND:
341
MEHDI HASAN – THE CHOICE:
274
BIBLE LAND WITH SERGIO AN:
7
7a FOX & FRIENDS SATURDAY:
978
CNN THIS MORNING WEEKEND:
362
KATIE PHANG SHOW:
343
WAKE UP AMERICA WEEKEND:
84
8a FOX & FRIENDS SATURDAY:
1407
CNN THIS MORNING WEEKEND:
375
VELSHI SPECIAL:
628
9a FOX & FRIENDS SATURDAY:
1565
CNN NEWSROOM:
514
SATURDAY REPORT:
134
BLUE BLOODS:
66
10a CAVUTO LIVE:
1490
CNN NEWSROOM:
618
BLUE BLOODS:
137
11a CAVUTO LIVE:
1326
CNN NEWSROOM:
707
ALEX WITT REPORTS SPECIAL:
656
AMERICA RIGHT NOW:
123
BLUE BLOODS:
214
12p FOX NEWS LIVE:
1114
CNN NEWSROOM:
628
BLUE BLOODS:
267
1p FOX NEWS LIVE:
819
CNN NEWSROOM:
485
SATURDAY AGENDA:
71
BLUE BLOODS:
243
2p FOX NEWS LIVE:
673
CNN NEWSROOM:
427
MSNBC REPORTS- LIVE:
528
TROOPATHON 2022:
50
BLUE BLOODS:
306
3p JOURNAL EDITORIAL REPORT:
647
CNN NEWSROOM:
427
MORNING JOE-SPC:
485 [3:15 PM-3:59 PM]
GREG KELLY THIS WEEK:
50
BLUE BLOODS:
267
4p FOX NEWS LIVE:
724
CNN NEWSROOM:
393
MSNBC REPORTS- LIVE:
450
AMERICAN MEDICINE TODAY:
37
BLUE BLOODS:
305
5p FIVE CHRISTMAS SPECIAL:
1185
CNN NEWSROOM:
471
POLITICS NATION:
439
COUNT; THE:
65
BLUE BLOODS:
271
6p FOX REPORT WITH JON SCOTT:
733
NINETIES:
264
SENTENCE OF M THOMPSON:
254
FRANKLIN GRAHAM?S SPECIAL:
49
BLUE BLOODS:
212
7p GREAT CHRISTMAS DEBATE:
638
CULTURE IS: LATINA, THE:
196
MARK KAYE SHOW, THE:
59
NEWSNATION PRIME:
127
8p WEST POINT HOLIDAY SPCL:
575
EIGHTIES:
310
STORIES WE TELL:
107
ROB CARSONS WHAT IN THE:
71
NEWSNATION PRIME:
88
9p ALL AMERICAN CHRISTMAS:
664
LOAN WOLVES:
160
BENNY REPORT; THE:
57
NEWSNATION PRIME:
72
10p WHO CAN FORGET CHRISTMAS:
564
SEVENTIES:
282
WISE GUYS WITH JOHN TABAC:
43
NEWSNATION PRIME:
63
11p WEST POINT HOLIDAY SPCL:
469
TIS THE SEASON:
241
PAPER AND GLUE:
135
JIMMY STEWART: A WONDERFU:
56
NEWSNATION PRIME:
41

25-54 Demo (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX & FRIENDS SATURDAY:
131
CNN THIS MORNING WEEKEND:
47
MEHDI HASAN – THE CHOICE:
37
BIBLE LAND WITH SERGIO AN:
0
7a FOX & FRIENDS SATURDAY:
150
CNN THIS MORNING WEEKEND:
50
KATIE PHANG SHOW:
36
WAKE UP AMERICA WEEKEND:
4
8a FOX & FRIENDS SATURDAY:
226
CNN THIS MORNING WEEKEND:
60
VELSHI SPECIAL:
56
9a FOX & FRIENDS SATURDAY:
247
CNN NEWSROOM:
80
SATURDAY REPORT:
8
BLUE BLOODS:
4
10a CAVUTO LIVE:
250
CNN NEWSROOM:
94
BLUE BLOODS:
14
11a CAVUTO LIVE:
228
CNN NEWSROOM:
99
ALEX WITT REPORTS SPECIAL:
58
AMERICA RIGHT NOW:
14
BLUE BLOODS:
14
12p FOX NEWS LIVE:
179
CNN NEWSROOM:
113
BLUE BLOODS:
34
1p FOX NEWS LIVE:
107
CNN NEWSROOM:
85
SATURDAY AGENDA:
9
BLUE BLOODS:
24
2p FOX NEWS LIVE:
103
CNN NEWSROOM:
76
MSNBC REPORTS- LIVE:
44
TROOPATHON 2022:
7
BLUE BLOODS:
35
3p JOURNAL EDITORIAL REPORT:
75
CNN NEWSROOM:
76
MORNING JOE-SPC:
32 [3:15 PM-3:59 PM]
GREG KELLY THIS WEEK:
6
BLUE BLOODS:
25
4p FOX NEWS LIVE:
70
CNN NEWSROOM:
64
MSNBC REPORTS- LIVE:
34
AMERICAN MEDICINE TODAY:
7
BLUE BLOODS:
29
5p FIVE CHRISTMAS SPECIAL:
116
CNN NEWSROOM:
87
POLITICS NATION:
31
COUNT; THE:
1
BLUE BLOODS:
33
6p FOX REPORT WITH JON SCOTT:
56
NINETIES:
67
SENTENCE OF M THOMPSON:
25
FRANKLIN GRAHAM?S SPECIAL:
0
BLUE BLOODS:
34
7p GREAT CHRISTMAS DEBATE:
38
CULTURE IS: LATINA, THE:
28
MARK KAYE SHOW, THE:
6
NEWSNATION PRIME:
34
8p WEST POINT HOLIDAY SPCL:
46
EIGHTIES:
65
STORIES WE TELL:
15
ROB CARSONS WHAT IN THE:
3
NEWSNATION PRIME:
22
9p ALL AMERICAN CHRISTMAS:
47
LOAN WOLVES:
17
BENNY REPORT; THE:
2
NEWSNATION PRIME:
19
10p WHO CAN FORGET CHRISTMAS:
46
SEVENTIES:
45
WISE GUYS WITH JOHN TABAC:
4
NEWSNATION PRIME:
17
11p WEST POINT HOLIDAY SPCL:
64
TIS THE SEASON:
50
PAPER AND GLUE:
37
JIMMY STEWART: A WONDERFU:
1
NEWSNATION PRIME:
1

SUNDAY

Total Viewers (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX & FRIENDS SUNDAY:
489
CNN THIS MORNING WKND SPC:
337
MEHDI HASAN SHOW:
278
ALLEN JACKSON:
13
7a FOX & FRIENDS SUNDAY:
779
CNN THIS MORNING WKND SPC:
358
2022: HEADLINES:
325
WAKE UP AMERICA WEEKEND:
80
8a FOX & FRIENDS SUNDAY:
1299
INSIDE POLITICS SPECIAL:
479
SYMONE:
302
9a FOX & FRIENDS SUNDAY:
1341
BEING WITH DANA BASH:
399
VELSHI SPECIAL:
327
GATLINBURG TENNESSEE FANT:
45
10a SUNDAY MORNING FUTURES:
1219
EXTRAORDINARY:
395
SUNDAY SHOW SPECIAL:
358
NEW TO THE STREET:
31
LAST MAN STANDING:
55
11a MEDIA BUZZ:
955
CNN NEWSROOM SPCL:
646
BENNY REPORT; THE:
59
LAST MAN STANDING:
188
12p FOX NEWS LIVE:
803
BEING WITH DANA BASH:
523
VELSHI SPECIAL:
533
FRANKLIN GRAHAM?S SPECIAL:
45
LAST MAN STANDING:
264
1p FOX NEWS LIVE:
558
CNN NEWSROOM SPCL:
415
DICK MORRIS DEMOCRACY:
16
LAST MAN STANDING:
143
2p FOX NEWS SUNDAY:
456
CNN NEWSROOM SPCL:
336
MSNBC REPORTS- LIVE:
405
ROB CARSONS WHAT IN THE:
20
LAST MAN STANDING:
162
3p SUNDAY MORNING FUTURES:
332
CNN NEWSROOM SPCL:
288
WISE GUYS WITH JOHN TABAC:
33
LAST MAN STANDING:
161
4p FOX NEWS LIVE:
436
PARTS UNKNOWN:
284
LOVE AND THE CONSTITUTION:
289
JIMMY STEWART: A WONDERFU:
24
LAST MAN STANDING:
193
5p FIVE CHRISTMAS SPECIAL:
581
PARTS UNKNOWN:
304
GREG KELLY THIS WEEK:
31
LAST MAN STANDING:
184
6p FOX REPORT WITH JON SCOTT:
642
PARTS UNKNOWN:
287
FOUR SEASONS TOTAL DOC:
198
MARK KAYE SHOW, THE:
33
LAST MAN STANDING:
193
7p WEST POINT HOLIDAY SPCL:
452
PARTS UNKNOWN:
335
LOAN WOLVES:
213
GORKA REALITY CHECK; THE:
87
NEWSNATION PRIME:
142
8p GREAT CHRISTMAS DEBATE:
403
PARTS UNKNOWN:
257
HUCKABEE:
49
NEWSNATION PRIME:
112
9p FOX NATION: PATRIOT AWDS:
401
TIS THE SEASON:
223
TURNING POINT:SPLITSCREEN:
265
FRANKLIN GRAHAM?S SPECIAL:
28
NEWSNATION PRIME:
63
10p YELLOWSTONE ONE-FIFTY:
642
TURNING POINT: SHOUTING:
141
GORKA REALITY CHECK; THE:
33
NEWSNATION PRIME:
50
11p GREAT CHRISTMAS DEBATE:
299
PARTS UNKNOWN:
156
FBI: ABUSE OF POWER:
45
NEWSNATION PRIME:
31

25-54 Demo (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX & FRIENDS SUNDAY:
54
CNN THIS MORNING WKND SPC:
78
MEHDI HASAN SHOW:
43
ALLEN JACKSON:
5
7a FOX & FRIENDS SUNDAY:
101
CNN THIS MORNING WKND SPC:
83
2022: HEADLINES:
39
WAKE UP AMERICA WEEKEND:
6
8a FOX & FRIENDS SUNDAY:
205
INSIDE POLITICS SPECIAL:
104
SYMONE:
28
9a FOX & FRIENDS SUNDAY:
206
BEING WITH DANA BASH:
82
VELSHI SPECIAL:
32
GATLINBURG TENNESSEE FANT:
5
10a SUNDAY MORNING FUTURES:
179
EXTRAORDINARY:
64
SUNDAY SHOW SPECIAL:
52
NEW TO THE STREET:
3
LAST MAN STANDING:
9
11a MEDIA BUZZ:
142
CNN NEWSROOM SPCL:
97
BENNY REPORT; THE:
10
LAST MAN STANDING:
52
12p FOX NEWS LIVE:
91
BEING WITH DANA BASH:
112
VELSHI SPECIAL:
51
FRANKLIN GRAHAM?S SPECIAL:
1
LAST MAN STANDING:
50
1p FOX NEWS LIVE:
72
CNN NEWSROOM SPCL:
88
DICK MORRIS DEMOCRACY:
1
LAST MAN STANDING:
31
2p FOX NEWS SUNDAY:
36
CNN NEWSROOM SPCL:
76
MSNBC REPORTS- LIVE:
50
ROB CARSONS WHAT IN THE:
4
LAST MAN STANDING:
29
3p SUNDAY MORNING FUTURES:
21
CNN NEWSROOM SPCL:
76
WISE GUYS WITH JOHN TABAC:
0
LAST MAN STANDING:
29
4p FOX NEWS LIVE:
23
PARTS UNKNOWN:
70
LOVE AND THE CONSTITUTION:
44
JIMMY STEWART: A WONDERFU:
0
LAST MAN STANDING:
49
5p FIVE CHRISTMAS SPECIAL:
47
PARTS UNKNOWN:
82
GREG KELLY THIS WEEK:
2
LAST MAN STANDING:
55
6p FOX REPORT WITH JON SCOTT:
49
PARTS UNKNOWN:
74
FOUR SEASONS TOTAL DOC:
20
MARK KAYE SHOW, THE:
8
LAST MAN STANDING:
65
7p WEST POINT HOLIDAY SPCL:
38
PARTS UNKNOWN:
71
LOAN WOLVES:
17
GORKA REALITY CHECK; THE:
3
NEWSNATION PRIME:
37
8p GREAT CHRISTMAS DEBATE:
33
PARTS UNKNOWN:
52
HUCKABEE:
2
NEWSNATION PRIME:
36
9p FOX NATION: PATRIOT AWDS:
32
TIS THE SEASON:
40
TURNING POINT:SPLITSCREEN:
21
FRANKLIN GRAHAM?S SPECIAL:
6
NEWSNATION PRIME:
23
10p YELLOWSTONE ONE-FIFTY:
101
TURNING POINT: SHOUTING:
15
GORKA REALITY CHECK; THE:
3
NEWSNATION PRIME:
5
11p GREAT CHRISTMAS DEBATE:
60
PARTS UNKNOWN:
52
FBI: ABUSE OF POWER:
6
NEWSNATION PRIME:
4
Tags: