NewsNation Beats MSNBC and Fox News in Key Demo for First Time During Prime Hours Christmas Weekend
With many Americans celebrating the holidays over the last weekend, and cable news viewership down across the board, the three major cable news networks opted to air pre-taped shows on Christmas Eve and Day. NewsNation, however, aired live programming throughout the weekend, and was rewarded in the ratings: the network beat Fox News and MSNBC in the advertiser-coveted 25-54 age demographic in certain hours over the weekend, a first for the new outlet.
The Nielsen ratings from Christmas Eve and Christmas Day show that NewsNation, where Mediaite founder Dan Abrams is a host, aired a live edition of NewsNation Prime on Saturday and Sunday night. The live show beat Fox News in the demo at 8 p.m. on Sunday night
Fox, which aired The Great Christmas Debate, drew 33,000 viewers in the demo for that hour, while NewsNation drew 36,000 viewers. NewsNation also bested MSNBC in the demo throughout prime time.
Both Fox News and MSNBC still won in total viewers throughout the weekend.
From 7 to 10 p.m. ET on Saturday night, NewsNation Prime beat MSNBC’s specials Culture Is, Stories We Tell, and Loan Wolves in the demo. NewsNation Prime drew a sizable 47 percent more demo viewers in the 8 p.m. hour than MSNBC, 22,0000 viewers to 16,000.
Here is a full breakdown of the weekend cable news ratings by show:
SATURDAY
Total Viewers (thousands)
ET | FNC | CNN | MSNBC | NEWSMAX | NEWSNATION |
6a | FOX & FRIENDS SATURDAY: 757 |
CNN THIS MORNING WEEKEND: 341 |
MEHDI HASAN – THE CHOICE: 274 |
BIBLE LAND WITH SERGIO AN: 7 |
— |
7a | FOX & FRIENDS SATURDAY: 978 |
CNN THIS MORNING WEEKEND: 362 |
KATIE PHANG SHOW: 343 |
WAKE UP AMERICA WEEKEND: 84 |
— |
8a | FOX & FRIENDS SATURDAY: 1407 |
CNN THIS MORNING WEEKEND: 375 |
VELSHI SPECIAL: 628 |
— | — |
9a | FOX & FRIENDS SATURDAY: 1565 |
CNN NEWSROOM: 514 |
— | SATURDAY REPORT: 134 |
BLUE BLOODS: 66 |
10a | CAVUTO LIVE: 1490 |
CNN NEWSROOM: 618 |
— | — | BLUE BLOODS: 137 |
11a | CAVUTO LIVE: 1326 |
CNN NEWSROOM: 707 |
ALEX WITT REPORTS SPECIAL: 656 |
AMERICA RIGHT NOW: 123 |
BLUE BLOODS: 214 |
12p | FOX NEWS LIVE: 1114 |
CNN NEWSROOM: 628 |
— | — | BLUE BLOODS: 267 |
1p | FOX NEWS LIVE: 819 |
CNN NEWSROOM: 485 |
— | SATURDAY AGENDA: 71 |
BLUE BLOODS: 243 |
2p | FOX NEWS LIVE: 673 |
CNN NEWSROOM: 427 |
MSNBC REPORTS- LIVE: 528 |
TROOPATHON 2022: 50 |
BLUE BLOODS: 306 |
3p | JOURNAL EDITORIAL REPORT: 647 |
CNN NEWSROOM: 427 |
MORNING JOE-SPC: 485 [3:15 PM-3:59 PM] |
GREG KELLY THIS WEEK: 50 |
BLUE BLOODS: 267 |
4p | FOX NEWS LIVE: 724 |
CNN NEWSROOM: 393 |
MSNBC REPORTS- LIVE: 450 |
AMERICAN MEDICINE TODAY: 37 |
BLUE BLOODS: 305 |
5p | FIVE CHRISTMAS SPECIAL: 1185 |
CNN NEWSROOM: 471 |
POLITICS NATION: 439 |
COUNT; THE: 65 |
BLUE BLOODS: 271 |
6p | FOX REPORT WITH JON SCOTT: 733 |
NINETIES: 264 |
SENTENCE OF M THOMPSON: 254 |
FRANKLIN GRAHAM?S SPECIAL: 49 |
BLUE BLOODS: 212 |
7p | GREAT CHRISTMAS DEBATE: 638 |
— | CULTURE IS: LATINA, THE: 196 |
MARK KAYE SHOW, THE: 59 |
NEWSNATION PRIME: 127 |
8p | WEST POINT HOLIDAY SPCL: 575 |
EIGHTIES: 310 |
STORIES WE TELL: 107 |
ROB CARSONS WHAT IN THE: 71 |
NEWSNATION PRIME: 88 |
9p | ALL AMERICAN CHRISTMAS: 664 |
— | LOAN WOLVES: 160 |
BENNY REPORT; THE: 57 |
NEWSNATION PRIME: 72 |
10p | WHO CAN FORGET CHRISTMAS: 564 |
SEVENTIES: 282 |
— | WISE GUYS WITH JOHN TABAC: 43 |
NEWSNATION PRIME: 63 |
11p | WEST POINT HOLIDAY SPCL: 469 |
TIS THE SEASON: 241 |
PAPER AND GLUE: 135 |
JIMMY STEWART: A WONDERFU: 56 |
NEWSNATION PRIME: 41 |
25-54 Demo (thousands)
ET | FNC | CNN | MSNBC | NEWSMAX | NEWSNATION |
6a | FOX & FRIENDS SATURDAY: 131 |
CNN THIS MORNING WEEKEND: 47 |
MEHDI HASAN – THE CHOICE: 37 |
BIBLE LAND WITH SERGIO AN: 0 |
— |
7a | FOX & FRIENDS SATURDAY: 150 |
CNN THIS MORNING WEEKEND: 50 |
KATIE PHANG SHOW: 36 |
WAKE UP AMERICA WEEKEND: 4 |
— |
8a | FOX & FRIENDS SATURDAY: 226 |
CNN THIS MORNING WEEKEND: 60 |
VELSHI SPECIAL: 56 |
— | — |
9a | FOX & FRIENDS SATURDAY: 247 |
CNN NEWSROOM: 80 |
— | SATURDAY REPORT: 8 |
BLUE BLOODS: 4 |
10a | CAVUTO LIVE: 250 |
CNN NEWSROOM: 94 |
— | — | BLUE BLOODS: 14 |
11a | CAVUTO LIVE: 228 |
CNN NEWSROOM: 99 |
ALEX WITT REPORTS SPECIAL: 58 |
AMERICA RIGHT NOW: 14 |
BLUE BLOODS: 14 |
12p | FOX NEWS LIVE: 179 |
CNN NEWSROOM: 113 |
— | — | BLUE BLOODS: 34 |
1p | FOX NEWS LIVE: 107 |
CNN NEWSROOM: 85 |
— | SATURDAY AGENDA: 9 |
BLUE BLOODS: 24 |
2p | FOX NEWS LIVE: 103 |
CNN NEWSROOM: 76 |
MSNBC REPORTS- LIVE: 44 |
TROOPATHON 2022: 7 |
BLUE BLOODS: 35 |
3p | JOURNAL EDITORIAL REPORT: 75 |
CNN NEWSROOM: 76 |
MORNING JOE-SPC: 32 [3:15 PM-3:59 PM] |
GREG KELLY THIS WEEK: 6 |
BLUE BLOODS: 25 |
4p | FOX NEWS LIVE: 70 |
CNN NEWSROOM: 64 |
MSNBC REPORTS- LIVE: 34 |
AMERICAN MEDICINE TODAY: 7 |
BLUE BLOODS: 29 |
5p | FIVE CHRISTMAS SPECIAL: 116 |
CNN NEWSROOM: 87 |
POLITICS NATION: 31 |
COUNT; THE: 1 |
BLUE BLOODS: 33 |
6p | FOX REPORT WITH JON SCOTT: 56 |
NINETIES: 67 |
SENTENCE OF M THOMPSON: 25 |
FRANKLIN GRAHAM?S SPECIAL: 0 |
BLUE BLOODS: 34 |
7p | GREAT CHRISTMAS DEBATE: 38 |
— | CULTURE IS: LATINA, THE: 28 |
MARK KAYE SHOW, THE: 6 |
NEWSNATION PRIME: 34 |
8p | WEST POINT HOLIDAY SPCL: 46 |
EIGHTIES: 65 |
STORIES WE TELL: 15 |
ROB CARSONS WHAT IN THE: 3 |
NEWSNATION PRIME: 22 |
9p | ALL AMERICAN CHRISTMAS: 47 |
— | LOAN WOLVES: 17 |
BENNY REPORT; THE: 2 |
NEWSNATION PRIME: 19 |
10p | WHO CAN FORGET CHRISTMAS: 46 |
SEVENTIES: 45 |
— | WISE GUYS WITH JOHN TABAC: 4 |
NEWSNATION PRIME: 17 |
11p | WEST POINT HOLIDAY SPCL: 64 |
TIS THE SEASON: 50 |
PAPER AND GLUE: 37 |
JIMMY STEWART: A WONDERFU: 1 |
NEWSNATION PRIME: 1 |
SUNDAY
Total Viewers (thousands)
ET | FNC | CNN | MSNBC | NEWSMAX | NEWSNATION |
6a | FOX & FRIENDS SUNDAY: 489 |
CNN THIS MORNING WKND SPC: 337 |
MEHDI HASAN SHOW: 278 |
ALLEN JACKSON: 13 |
— |
7a | FOX & FRIENDS SUNDAY: 779 |
CNN THIS MORNING WKND SPC: 358 |
2022: HEADLINES: 325 |
WAKE UP AMERICA WEEKEND: 80 |
— |
8a | FOX & FRIENDS SUNDAY: 1299 |
INSIDE POLITICS SPECIAL: 479 |
SYMONE: 302 |
— | — |
9a | FOX & FRIENDS SUNDAY: 1341 |
BEING WITH DANA BASH: 399 |
VELSHI SPECIAL: 327 |
— | GATLINBURG TENNESSEE FANT: 45 |
10a | SUNDAY MORNING FUTURES: 1219 |
EXTRAORDINARY: 395 |
SUNDAY SHOW SPECIAL: 358 |
NEW TO THE STREET: 31 |
LAST MAN STANDING: 55 |
11a | MEDIA BUZZ: 955 |
CNN NEWSROOM SPCL: 646 |
— | BENNY REPORT; THE: 59 |
LAST MAN STANDING: 188 |
12p | FOX NEWS LIVE: 803 |
BEING WITH DANA BASH: 523 |
VELSHI SPECIAL: 533 |
FRANKLIN GRAHAM?S SPECIAL: 45 |
LAST MAN STANDING: 264 |
1p | FOX NEWS LIVE: 558 |
CNN NEWSROOM SPCL: 415 |
— | DICK MORRIS DEMOCRACY: 16 |
LAST MAN STANDING: 143 |
2p | FOX NEWS SUNDAY: 456 |
CNN NEWSROOM SPCL: 336 |
MSNBC REPORTS- LIVE: 405 |
ROB CARSONS WHAT IN THE: 20 |
LAST MAN STANDING: 162 |
3p | SUNDAY MORNING FUTURES: 332 |
CNN NEWSROOM SPCL: 288 |
— | WISE GUYS WITH JOHN TABAC: 33 |
LAST MAN STANDING: 161 |
4p | FOX NEWS LIVE: 436 |
PARTS UNKNOWN: 284 |
LOVE AND THE CONSTITUTION: 289 |
JIMMY STEWART: A WONDERFU: 24 |
LAST MAN STANDING: 193 |
5p | FIVE CHRISTMAS SPECIAL: 581 |
PARTS UNKNOWN: 304 |
— | GREG KELLY THIS WEEK: 31 |
LAST MAN STANDING: 184 |
6p | FOX REPORT WITH JON SCOTT: 642 |
PARTS UNKNOWN: 287 |
FOUR SEASONS TOTAL DOC: 198 |
MARK KAYE SHOW, THE: 33 |
LAST MAN STANDING: 193 |
7p | WEST POINT HOLIDAY SPCL: 452 |
PARTS UNKNOWN: 335 |
LOAN WOLVES: 213 |
GORKA REALITY CHECK; THE: 87 |
NEWSNATION PRIME: 142 |
8p | GREAT CHRISTMAS DEBATE: 403 |
PARTS UNKNOWN: 257 |
— | HUCKABEE: 49 |
NEWSNATION PRIME: 112 |
9p | FOX NATION: PATRIOT AWDS: 401 |
TIS THE SEASON: 223 |
TURNING POINT:SPLITSCREEN: 265 |
FRANKLIN GRAHAM?S SPECIAL: 28 |
NEWSNATION PRIME: 63 |
10p | YELLOWSTONE ONE-FIFTY: 642 |
— | TURNING POINT: SHOUTING: 141 |
GORKA REALITY CHECK; THE: 33 |
NEWSNATION PRIME: 50 |
11p | GREAT CHRISTMAS DEBATE: 299 |
PARTS UNKNOWN: 156 |
— | FBI: ABUSE OF POWER: 45 |
NEWSNATION PRIME: 31 |
25-54 Demo (thousands)
ET | FNC | CNN | MSNBC | NEWSMAX | NEWSNATION |
6a | FOX & FRIENDS SUNDAY: 54 |
CNN THIS MORNING WKND SPC: 78 |
MEHDI HASAN SHOW: 43 |
ALLEN JACKSON: 5 |
— |
7a | FOX & FRIENDS SUNDAY: 101 |
CNN THIS MORNING WKND SPC: 83 |
2022: HEADLINES: 39 |
WAKE UP AMERICA WEEKEND: 6 |
— |
8a | FOX & FRIENDS SUNDAY: 205 |
INSIDE POLITICS SPECIAL: 104 |
SYMONE: 28 |
— | — |
9a | FOX & FRIENDS SUNDAY: 206 |
BEING WITH DANA BASH: 82 |
VELSHI SPECIAL: 32 |
— | GATLINBURG TENNESSEE FANT: 5 |
10a | SUNDAY MORNING FUTURES: 179 |
EXTRAORDINARY: 64 |
SUNDAY SHOW SPECIAL: 52 |
NEW TO THE STREET: 3 |
LAST MAN STANDING: 9 |
11a | MEDIA BUZZ: 142 |
CNN NEWSROOM SPCL: 97 |
— | BENNY REPORT; THE: 10 |
LAST MAN STANDING: 52 |
12p | FOX NEWS LIVE: 91 |
BEING WITH DANA BASH: 112 |
VELSHI SPECIAL: 51 |
FRANKLIN GRAHAM?S SPECIAL: 1 |
LAST MAN STANDING: 50 |
1p | FOX NEWS LIVE: 72 |
CNN NEWSROOM SPCL: 88 |
— | DICK MORRIS DEMOCRACY: 1 |
LAST MAN STANDING: 31 |
2p | FOX NEWS SUNDAY: 36 |
CNN NEWSROOM SPCL: 76 |
MSNBC REPORTS- LIVE: 50 |
ROB CARSONS WHAT IN THE: 4 |
LAST MAN STANDING: 29 |
3p | SUNDAY MORNING FUTURES: 21 |
CNN NEWSROOM SPCL: 76 |
— | WISE GUYS WITH JOHN TABAC: 0 |
LAST MAN STANDING: 29 |
4p | FOX NEWS LIVE: 23 |
PARTS UNKNOWN: 70 |
LOVE AND THE CONSTITUTION: 44 |
JIMMY STEWART: A WONDERFU: 0 |
LAST MAN STANDING: 49 |
5p | FIVE CHRISTMAS SPECIAL: 47 |
PARTS UNKNOWN: 82 |
— | GREG KELLY THIS WEEK: 2 |
LAST MAN STANDING: 55 |
6p | FOX REPORT WITH JON SCOTT: 49 |
PARTS UNKNOWN: 74 |
FOUR SEASONS TOTAL DOC: 20 |
MARK KAYE SHOW, THE: 8 |
LAST MAN STANDING: 65 |
7p | WEST POINT HOLIDAY SPCL: 38 |
PARTS UNKNOWN: 71 |
LOAN WOLVES: 17 |
GORKA REALITY CHECK; THE: 3 |
NEWSNATION PRIME: 37 |
8p | GREAT CHRISTMAS DEBATE: 33 |
PARTS UNKNOWN: 52 |
— | HUCKABEE: 2 |
NEWSNATION PRIME: 36 |
9p | FOX NATION: PATRIOT AWDS: 32 |
TIS THE SEASON: 40 |
TURNING POINT:SPLITSCREEN: 21 |
FRANKLIN GRAHAM?S SPECIAL: 6 |
NEWSNATION PRIME: 23 |
10p | YELLOWSTONE ONE-FIFTY: 101 |
— | TURNING POINT: SHOUTING: 15 |
GORKA REALITY CHECK; THE: 3 |
NEWSNATION PRIME: 5 |
11p | GREAT CHRISTMAS DEBATE: 60 |
PARTS UNKNOWN: 52 |
— | FBI: ABUSE OF POWER: 6 |
NEWSNATION PRIME: 4 |