AI Junk Is Starting to Pollute the Internet

Online publishers are inundated with useless article pitches as websites using AI-generated content multiply

Photo Illustration by Emil Lendof/The Wall Street Journal; iStock

When she first heard of the humanlike language skills of the artificial-intelligence bot ChatGPT, Jennifer Stevens wondered what it would mean for the retirement magazine she edits. 

Months later, she has a better idea. It means she is spending a lot of time filtering out useless article pitches.

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