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https://www.wsj.com/articles/hudson-yards-condos-14aed09e

The Luxury Tower Built for New York’s Elite Still Sits Half Empty

Related Companies has struggled to unload its most expensive units at 35 Hudson Yards. Now the developer is offering deep discounts.

Related Companies’ Hudson Yards project was designed to draw the global elite to Manhattan’s far west side.

By Katherine Clarke

| Photographs and Video by Zack DeZon for The Wall Street Journal

July 13, 2023 5:30 am ET

When the Related Companies set out to build Hudson Yards, a roughly 28-acre mega-project on Manhattan’s far west side, its goal was lofty: The developer wanted to turn a windswept railyard into the next hot destination for the global elite. That meant building and marketing a brand new neighborhood with office towers, luxury stores, restaurants and high-end amenities.

The project’s condominium towers—15 and 35 Hudson Yards—were designed to lure moneyed buyers farther west than ever before, and set a new benchmark for pricing outside of traditional high-end enclaves, with executives at Related promoting the neighborhood as “the new Park Avenue.”