Zuckerberg Channeled ‘OG Mark’ to Fast-Track Secret Effort That Became Threads

For Mark Zuckerberg, the launch of Threads this month was the culmination of a secretive, monthslong effort aimed at rewriting the narrative about Meta Platforms META -2.30%decrease; red down pointing triangle and his leadership of the social-media giant during the most difficult stretch in its history.

The initial success has given the 39-year-old Zuckerberg a chance to crow and to show himself successfully on offense for the first time in a while in a fashion consistent with the public image of a winning jujitsu battler he and his handlers have cultivated in his social-media posts of late.