Here’s How Twitter Could Become Irrelevant

There are decades where nothing happens, and there are weeks where decades happen.

The latter is what it felt like for Elon Musk’s Twitter and Mark Zuckerberg’s newest experiment, the Twitter clone Threads, after its launch. The early success of Threads, and the way that success appears to have come at least partly at the expense of Musk’s app, has brought into focus a prospect that seemed highly unlikely not long ago: that Twitter could descend into irrelevance.