Actor and Tech Investor Edward Norton Informs CNBC ‘Linear TV Is Kinda Toast’ During Appearance

Actor Edward Norton declared “linear TV” to be on its last legs during a CNBC appearance on Tuesday.

Norton joined Squawk Box to discuss a new venture he’s behind called Zeck, a platform that he said was “transforming the board meeting.” The platform is supposed to streamline board meetings and make them more time efficient.

During the CNBC interview, Andrew Ross Sorkin asked Norton about the future of streaming and how advertising will affect bigger platforms. The filmmaker declared that “linear TV is kind of toast” and cable companies should be “getting ready to be nothing but a broadband delivery company.”

He argued streamers opening up space for more advertising only further devalues “linear TV” because the ads can be more focused on specific demos with their data.

“I’m not being facetious, I think linear TV is kinda toast. I think even what we associate with live TV now, sports and events, and news will be made available through the streaming format as opposed to — if I was a cable company getting ready to be nothing but a broadband delivery company,” Norton said while the show’s theme music played.

The actor recently appeared in streaming content like Netflix’s Glass Onion and Apple TV’s Extrapolations.

He added that his children “cannot even conceive” of scheduling their lives around TV schedules.

“My kids are 8 and 11, right?” the actor said. “They cannot even conceive of the idea that they would schedule their lives around programming for anything, not even for sports, and I think we’re going to see that television, even ad-supported television, is streaming television.”

“Here we are on linear TV, so hopefully…” Ross Sorkin joked.

“You’re going to be fine, you’re going to be fine,” Norton reassured him. “It’s just not going to come through a cable box.”

Watch above via CNBC.

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