POPULAR PARIS
NBC announce huge Peacock streaming ratings as Olympics fans combine for over 10 billion minutes in first week
Simone Biles attracted particularly strong daytime audiences
NBC keeps delivering strong Olympics news during this Paris Games.
And streaming service Peacock is seeing more viewers tune in than ever before, to watch a host of exciting Olympic events.
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The time difference between France and the United States has meant very good daytime audiences.
The evening primetime program in the US has only been showing the Games in highlights form.
Many viewers still prefer to see live action and that's where Peacock - which is streaming every event - has been coming into its own.
NBC report that the Paris Olympics, now at its halfway stage, has already reached a total of 10 billion streaming minutes.
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That surpasses the three previous summer Olympics combined on digital platforms.
Partly that's down to the improved technology that enables viewers to stream a lot more of the action now.
And there's definitely a post-pandemic factor about this Olympics too.
The last two Olympics - the Summer Games in Tokyo in 2021 and Winter Games in Beijing in 2022 - were both held behind closed doors due to the Covid-19 pandemic.
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There's no doubt there was a different energy about those Games, and mostly not in a good way, and that was reflected by disappointing viewing figures.
Now many of those viewers are back, for an Olympics that continues to wow the watching world.
Olympics fans spot how much USA stars earn for winning gold medal - and it's nothing compared to tiny nation rivals
Daytime coverage of the women's all-around gymnastic final on Thursday averaged 10.9 million viewers on NBC and Peacock.
The event took place from 12.15pm to 2.30pm ET, which was early evening in Paris.
Those viewers thrilled to a spellbinding performance from America's Olympics icon Simone Biles, who took another gold.
NBC has the rights to show every Olympics through until 2032.
And that deal will be most valuable of all come 2028.
How to watch the Olympics
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The Olympics are headed to Paris in July, but don't worry if can't catch a flight to France, we've got you covered.
You can watch all of the action from the comfort of your own home, and there's still time to get your stream sorted:
You can also follow The U.S. Sun for all the latest from this year's biggest sporting event.
The Games are in Los Angeles that summer and are likely to bring in record television audiences.
NBC and Peacock should be soon reporting more strong audiences for action throughout the middle weekend of the Paris Games.
TEAM USA SURGING IN THE MEDAL COUNT
After Sunday's events, Team USA has surged back into the lead for the Paris Olympics.
Team USA has matched China for gold medals with 19 a piece, but the Americans have a monstrous lead in the overall medal count with 71.
Katie Ledecky grabbed two gold medals to add to her historic count, winning both the 1,500m and 800m freestyle races.
Simone Biles also made history, becoming the most decorated American gymnast in history. She helped Team USA win the team Gymnastics competition, and brought home a second gold for individual vault.
World No. 1 golfer Scottie Scheffler had a cracking round for Team USA, shooting nine-under on the fourth day of the tournament to capture gold for the team
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Team USA's most recent gold came at the hands of Noah Lyles, who delivered on his promise and won gold in the 100m sprint.
Lyles took home the title of world's fastest man with a photo-finish to take home his first Olympic gold medal.