Couple kissing in front of sunset on beach vacation

Couple kissing (Photo by Asad Photo Maldives on Pexels.com)

NEW YORK — Paris has long been known as the city of love. Well, it turns out that Americans want a little more pineapple with their passion! A new survey of 2,000 people looked at some of the most romantic travel destinations in the world and found that Maui, Hawaii is now the top pick for more than one in three vacationers (34%).

Still, many respondents continue to cherish the intimacy that Paris, France brings (33%), with scenic destinations like Rome, Italy (29%) or Santorini, Greece (11%) holding their own as well. Others look to beachy and tropical locations to feel the spark, like Cancun, Mexico (19%), Costa Rica (13%), and the British Virgin Islands (12%).

Conducted by Talker Research in partnership with Funjet Vacations, the survey found that although respondents are yearning to visit these popular destinations, a majority believe that hidden or smaller destinations can be more romantic (69%). Similarly, more Americans acknowledge that lesser-known destinations are better for setting the mood for intimacy with a partner (45%) and bonding with them overall (45%).

No matter where they go, the poll finds traveling puts respondents in the mood. On average, those surveyed estimate they’re about 62% more romantic on vacation than they are at home. In fact, half of single respondents said that one of the best parts of traveling is the potential to find love.

If they were traveling with a partner, those surveyed would put their love on display by going for walks on the beach (55%), watching sunsets together (54%), or holding hands (53%).

“Vacationing together isn’t just about discovering new places; it’s about igniting, deepening, or rekindling the romance, escaping the ordinary, and celebrating the love that binds you,” says Dana Studebaker, vice president of marketing of consumer brands at Funjet Vacations, in a statement. “The beauty of all-inclusive resorts is that they offer the perfect stress-free escape, removing the hassle of planning and allowing you to focus entirely on each other.”

beach in Maui
Maui, Hawaii is now the top pick for more than one in three vacationers (34%) when it comes to romantic destinations. (Photo by Pascal Debrunner on Unsplash)

According to Americans, however, vacationing with a partner isn’t for those interested in flings: three-quarters consider traveling with a partner to be a serious step in the relationship (76%). On average, respondents believe you should be with a partner for about a year before traveling with them, although 42% would do so before that benchmark.

The wait is well worth it for seven in 10 who agree that traveling with a partner is one of the most romantic things to do together (71%). Sometimes the best trips need the least planning, as more respondents think that a spontaneous trip with a partner is more romantic than a trip planned in advance (50% vs. 34%).

If you’re looking to impress a lover, vacationing together may be the way to their heart, as 72% agree that spontaneous trips with a partner are sexy.

Most Romantic Destinations To Visit With a Partner

  1. Maui, Hawaii — 34%
  2. Paris, France — 33%
  3. Rome, Italy — 29%
  4. Venice, Italy — 27%
  5. Cancun, Mexico — 19%
  6. Tuscany, Italy — 16%
  7. Costa Rica — 13%
  8. British Virgin Islands — 12%
  9. St. Lucia — 11%
  10. Santorini, Greece — 11%
  11. Aspen, Colorado — 11%
  12. New York City, New York — 9%
  13. Turks and Caicos — 9%
  14. Provence, France — 8%
  15. The Amalfi Coast, Italy — 7%

It may be time for those interested in getting lucky on vacation to start their planning.

Over one in five (22%) believe that the best time to travel is during “cuffing season” — October to mid-February — when people are focused on finding or maintaining relationships during the colder months of the year.

Nearly a third of those who aren’t in a serious relationship are hopeful that they’ll have a partner this upcoming cuffing season (31%). The same percentage, regardless of their relationship status, have plans to travel with a partner this cuffing season.

Marriage proposal in front of the Eiffel Tower in Paris
Is Paris no longer the most romantic city in the world? (© Ekaterina Pokrovsky – stock.adobe.com)

“When planning your vacation, I always recommend including activities like yoga, snorkeling, paddleboarding, cooking classes, hiking, wine tastings, and more, as they help travelers bond in their relationships and offer opportunities to create in-person connections with new people over a shared interest or new adventure,” says Michael Lowery, head of global consumer business for Funjet Vacations. “One of the perks of choosing an all-inclusive resort is that these experiences are right at your fingertips and come at no extra charge.”

Survey methodology

Talker Research surveyed 2,000 general population Americans; the survey was commissioned by Funjet Vacations and administered and conducted online by Talker Research between July 23 and July 29, 2024.

About StudyFinds Staff

StudyFinds sets out to find new research that speaks to mass audiences — without all the scientific jargon. The stories we publish are digestible, summarized versions of research that are intended to inform the reader as well as stir civil, educated debate. StudyFinds Staff articles are AI assisted, but always thoroughly reviewed and edited by a Study Finds staff member. Read our AI Policy for more information.

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StudyFinds publishes digestible, agenda-free, transparent research summaries that are intended to inform the reader as well as stir civil, educated debate. We do not agree nor disagree with any of the studies we post, rather, we encourage our readers to debate the veracity of the findings themselves. All articles published on StudyFinds are vetted by our editors prior to publication and include links back to the source or corresponding journal article, if possible.

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7 Comments

  1. dr. reed says:

    Hualalai is the best for lovers on vacation to Hawaii. Secluded, luxurious, and incredible fine dining at the ocean’s edge. Truly world class experience.

  2. Scut Farkas says:

    After 20 years of a toxic relationship & reading this article, my wife thinks a trip to see the polar bears in Churchill, Manitoba, Canada will help our relationship. Although, as I think about the conversation, she said “will help me.” Should I go?

  3. Mark says:

    I meant Kahului…..lol….

  4. Mark says:

    Kehei is the prime city on Maui.

  5. Bruce Roche says:

    Lahina the prime city on the island of Maui is completely burnt down. What would you expect from fake news drudge?

    1. Elizabeth Onyx says:

      We were just in Ka’anapali Beach and then Hana. Maui is a huge island.

  6. Eric says:

    I love Maui. But Maui is not a city.